Click to Skip Ad
Closing in...
Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Interview: Head Writer Robin Thede on How 'The Nightly Show w/Larry Wilmore' Provides What Late Night TV is Missing Interview: Head Writer Robin Thede on How 'The Nightly Show w/Larry Wilmore' Provides What Late Night TV is Missing Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' 'The Queen Latifah Show' Has Been Canceled After 2 Seasons 'The Queen Latifah Show' Has Been Canceled After 2 Seasons Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations  Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime White People Don't Get It Because They Never Had to White People Don't Get It Because They Never Had to Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

In Search Of Ratings - Oprah To Interview Rihanna

Shadow and Act By Sergio | Shadow and Act June 26, 2012 at 3:43PM

In her continuing search for ratings for her OWN cable channel, Oprah Winfrey has confirmed, (via her Twitter account) that she will be interviewing Rihanna in August for an upcoming episode of her show Oprah's Next Chapter.
4
Oprah Rihanna

In her continuing search for ratings for her OWN cable channel, Oprah Winfrey has confirmed, (via her Twitter account) that she will be interviewing Rihanna in August for an upcoming episode of her show Oprah's Next Chapter.

However, considering her recent two-part interview with the Kardashsians wasn't the big audience grabber that it was hoped to be, there's no reason to really believe that her Rihanna interview will do any better.

Which brings up the question: why can't OWN get any traction with viewers? Possibly because the network has no personality. Just calling it the Oprah Winfrey Network and expecting people to show up simply because of that isn't enough. 

Besides, the other big problem it's got is that it's rather late in the game. If the goal of OWN is to attract mainly women viewers, then there are penty of cable networks that already do that, like Lifetime, Oxygen and even VH-1 to a certain extent.

Compared to those networks, OWN is a distant also-ran. It has to be unique, to find that special niche that isn't being served, giving them something that they can't get anyhwere else.

What that is, they will have to figure out on their own and quickly too.

This article is related to: Television, TV News


Shadow & ActNewsletter