Click to Skip Ad
Closing in...
Denzel Washington Is One of Hollywood's Most Overpaid Stars, According to Forbes Denzel Washington Is One of Hollywood's Most Overpaid Stars, According to Forbes Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Kickstart This: A Film About a 150 Year-Old Black Vampire With Suicidal Urges Kickstart This: A Film About a 150 Year-Old Black Vampire With Suicidal Urges Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Sony Hack Reveals the Insufferable Whiteness of Hollywood Sony Hack Reveals the Insufferable Whiteness of Hollywood Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic The Best of Black Television in 2014 The Best of Black Television in 2014 The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Inside Quotes: Essence Atkins On Tyler Perry's Casting Of Kim Kardashian In 'Temptation': 'Your Experiment Failed'

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 23, 2013 at 3:53PM

"I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan [...] He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends [...] It’s not a failure, but it did worse than his movies usually do just based on him [...] I thought that was an interesting finding. Your experiment didn’t work. [...] People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie [...] The fact that people want to see their lives and the volatility of that…. I don’t think that it translates at all.”
124
Essence Atkins

"I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan [...] He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends [...] It’s not a failure, but it did worse than his movies usually do just based on him [...] I thought that was an interesting finding. Your experiment didn’t work. [...] People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie [...] The fact that people want to see their lives and the volatility of that…. I don’t think that it translates at all.”

Words from actress Essence Atkins addressing the casting of popular personalities (instead of Actors) in films, hoping that their appearance in those films will increase audience reach and boost ticket sales. 

The interview was done with S2S Magazine, published today, while Atkins was doing press for the home video release of A Haunted House (out on Blu-ray/DVD today), which she co-stars in with Marlon Wayans.

I'd take a guess and say that actors everywhere (especially black actors with training and experience) are probably applauding Atkins' words, even if they're doing so in private; after all, who knows when you just might be auditioning for a Tyler Perry movie.

But this is an ongoing, long-standing debate that's bigger than Tyler Perry casting Kim Kardashian - remember all the hoopla over the casting of rappers/musicians over actors in movies and TV shows? This pretty much falls under the same heading.

This article is related to: Essence Atkins, Tyler Perry


Shadow & ActNewsletter