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iROKOtv Founder Jason Njoku Explains How & Why He Created The So-Called "Netflix Of Africa"

Shadow and Act By Emmanuel Akitobi | Shadow and Act July 6, 2012 at 9:14AM

Speaking with CNN's Marketplace Africa, Nigerian-Brit entrepreneur Jason Njoku reveals the circumstances that led to him securing $8 million in funding from U.S.-based hedge fund Tiger Global, for iROKO Partners, an internet film-subscription service that exclusively provides Nollywood film and music content to thousands of customers worldwide.
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Jason Njoku - CEO and Co-founder of iROKO
Jason Njoku - CEO and Co-founder of iROKO

Speaking with CNN's Marketplace Africa, Nigerian-Brit entrepreneur Jason Njoku reveals the circumstances that led to him securing $8 million in funding from U.S.-based hedge fund Tiger Global, for iROKO Partners, an internet film-subscription service that exclusively provides Nollywood film and music content to thousands of customers worldwide.

His company is being called "the Netflix of Africa"; a title he doesn't seem ready to claim.  But his iROKO Partners website claims that their 5 web brands (iROKOtv, iROKING, iROKtv, NollywoodLove and YorubaLove) "attract 2.7 million unique visitors monthly from 178 countries".  iROKO has offices in London, New York and Lagos, and a staff of over 100.

Needless to say, Njoku is balling kinda heavy these days.

But business wasn't always this good for Njoku.  Continue reading HERE to learn how Njoku went from a broke 29 year-old college graduate living with his mother, to revolutionizing how Nollywood addicts get their fix.

This article is related to: iROKO


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