Click to Skip Ad
Closing in...
Indiegogo Video: 'Dear White People' Breaks Domestic Box Office Record for a Crowdfunded Film Indiegogo Video: 'Dear White People' Breaks Domestic Box Office Record for a Crowdfunded Film These Films & TV Series Are Leaving Netflix's Streaming Library at the End of This Month (January) These Films & TV Series Are Leaving Netflix's Streaming Library at the End of This Month (January) Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Say Hello to the Cast of the All-New, All-Female 'Ghostsbusters' movie Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) Trailer: Musical Take on the Gospel According to John the Apostle w/ a Black Cast (Harry Lennix, Chaka Khan, Mali Music, More) ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' ABC Picks Up New Pilot From Shonda Rhimes' Shondaland Titled 'The Catch' First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! First 'Fantastic Four' Reboot Trailer Surfaces! Watch It Now! Review: 'Girlhood's' Strength Lies in Its Naturalistic Depiction of Young Female Friendship (Opens Friday) Review: 'Girlhood's' Strength Lies in Its Naturalistic Depiction of Young Female Friendship (Opens Friday) Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Lifetime's 'With This Ring' - So What Did You Think of It? Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' An Open Letter to My Sister, Ava DuVernay An Open Letter to My Sister, Ava DuVernay 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

It's Time To Stop Drinking Hollywood's Kool-Aid

Shadow and Act By Cynthia Reid | Shadow and Act February 8, 2012 at 9:33PM

Of all the media coverage given to the Red Tails film within the last couple of weeks, one surprising belief that surfaced often was the idea that supporting the film at the box office would "send Hollywood a message" and somehow force studio executives to finally consider greenlighting more black film projects.  Now, I can understand the average Joe saying this but a number of industry folks repeated this same mantra which, quite frankly, seemed idiotic.  Why are we still trying to court Hollywood?  Am I the only one who got the "we don't do black films anymore" Hollywood memo?
22
Don't Drink The Kool-Aid pic

Of all the media coverage given to the Red Tails film within the last couple of weeks, one surprising belief that surfaced often was the idea that supporting the film at the box office would "send Hollywood a message" and somehow force studio executives to finally consider greenlighting more black film projects.  Now, I can understand the average Joe saying this but a number of industry folks repeated this same mantra which, quite frankly, seemed idiotic.  Why are we still trying to court Hollywood?  Am I the only one who got the "we don't do black films anymore" Hollywood memo?

Don't get me wrong, I completely understand the desire of many wanting to do something that causes change.  I'm just not sure going after Hollywood should be our objective anymore.  In my opinion, it's akin to going after that old boyfriend or girlfriend, that dumped you ten years ago, to prove how worthy you are despite knowing damn well they've moved on.  

A better solultion would be, for all those "proclaiming" to want to see more black films, supporting the emerging black indie film scene.  If a third of the films we constantly profile on this site received the same fervor as Red Tails, we wouldn't be having this conversation.

I've survived the era of the 80's and 90's when supporting a black film had a huge social impact on society.  Regardless, that impact never correlated into a pulsating and thriving "black Hollywood" as so many expected.  It's easy to attribute Hollywood's disinterest in black movies to just being strictly about box office success but there are far too many financially successful black films for that to be a creditable excuse. 

Blacks in the US represent roughly 13 percent of the population and, although that may seem small, that's still a majorly significant number when you consider what we bring to the economy.  Yet, just last year alone, only six films - out of hundreds of studio films - were created and marketed towards that demographic.

So what's the good news in all this?  The more people know about and support the black indie scene, the better chance of us seeing more creative and diverse projects.

Below are the black cinema film releases for 2010 and 2011 with the majority of them being indie productions.  If you'd like, count how many clips are actually Hollywood studio films and see what you get.

This article is related to: Rant


Shadow & ActNewsletter