Click to Skip Ad
Closing in...
Scientific Accuracy in Film - Neil deGrasse Tyson Reacts to Negative Reactions to His Reviews of Science Fiction Films Scientific Accuracy in Film - Neil deGrasse Tyson Reacts to Negative Reactions to His Reviews of Science Fiction Films 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... BET Unveils 2015-2016 Slate Additions: New Original Scripted & Unscripted Series, Movies, News Specials & More BET Unveils 2015-2016 Slate Additions: New Original Scripted & Unscripted Series, Movies, News Specials & More Jada Pinkett Smith's Fish Mooney Will Return to 'Gotham' Streets with a New Look & Tougher Than Ever Jada Pinkett Smith's Fish Mooney Will Return to 'Gotham' Streets with a New Look & Tougher Than Ever Mo'Nique Presents Email Evidence That Shows She Was in Contention for the Role of Cookie in 'Empire' Mo'Nique Presents Email Evidence That Shows She Was in Contention for the Role of Cookie in 'Empire' Films & TV Series Coming to (and Leaving) Netflix's Streaming Library In May Films & TV Series Coming to (and Leaving) Netflix's Streaming Library In May James Earl Jones and Cicely Tyson Will Share a Stage Again in a Revival of 'The Gin Game' James Earl Jones and Cicely Tyson Will Share a Stage Again in a Revival of 'The Gin Game' Watch: Michael Jackson’s Movie Career Summed Up in 7 Minutes Watch: Michael Jackson’s Movie Career Summed Up in 7 Minutes Watch First Trailer for 'Desperate Housewives - Africa' + Individual Character Profiles Watch First Trailer for 'Desperate Housewives - Africa' + Individual Character Profiles Watch Trailer for Jordan Davis Documentary, '3 1/2 Minutes.' Coming to HBO This Fall Watch Trailer for Jordan Davis Documentary, '3 1/2 Minutes.' Coming to HBO This Fall Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Whoopi Goldberg & Daughter Alex Martin Enter Reality TV Series Ring Whoopi Goldberg & Daughter Alex Martin Enter Reality TV Series Ring Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Janie Hendrix, CEO Of Experience Hendrix LLC, Talks New Jimi Hendrix Biopic, Casting Choices, More

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 1, 2014 at 4:31PM

Janie Hendrix, CEO Of Experience Hendrix LLC, Talks New Jimi Hendrix Biopic, Casting Choices, More
2
Hendrix
A month ago, ICM agency signed the Jimi Hendrix estate - aka, Experience Hendrix LLC, which is run by his family - in a deal that will exploit the brand, starting with the production of a feature film that will tell Hendrix's life story. 

This news came on the heels of the acquisition announcement of Andre Benjamin's Jimi Hendrix project, Jimi: All Is By My Side, the John Ridley-directed film that was burdened with controversy since it started production.

That Hendrix project sadly didn't have the approval of Jimi Hendrix's estate to use any of the musician's original songs, with reps for the estate accusing the filmmakers of moving forward with the project without their official permission. Therefore the film is free of all Hendrix-written classics like Purple Haze and The Wind Cries Mary, because of rights issues. To assist, the producers set the film in "Hendrix's pre-fame era," as they said, and the music used are covers of other musicians' songs Hendrix performed.

XLrator Media has set a summer theatrical release for the film (no exact date). 

The film that will be produced under this new ICM deal will therefore be the first authorized by Experience Hendrix LLC, and will have their full cooperation, and thus, will include many of Hendrix's original classics.

"We’re delighted to be associated with ICM Partners on this project that’s been a long time coming,” Janie Hendrix, sister of the late musician, said. “Our concern has always been that any biography of Jimi that employs his music be held to the very highest standard of cinematic excellence. His musical legacy deserves no less. Our partners at ICM are ideal insofar as they completely understand that the use of his music in such a film is a monumental responsibility that will resonate through generations to come as Jimi’s artistry has since the 1960s.

Obviously a direct jab at Ridley's film.

The question now is, who will be cast to play Jimi Hendrix in what will likely be a much higher profile project - this one documenting his life from birth to death. And don't say Andre Benjamin, because I'm quite sure he won't be in the running. 

Past actors whose names have been attached to Hendrix projects include Eddie Murphy, Will Smith and Anthony Mackie, but I also seriously doubt that any of them would be considered at this point. Keep in mind that the Hendrix estate was presented with projects packaged with each of the above actors, and reportedly rejected them all for various reasons. So clearly they have their own ideas.

Who would you cast?

As I've said repeatedly, I strongly recommend that they go with an unknown and surround him with A-listers, if necessary in order to shore up the film's budget and distribution.

And thankfully Jimi Hendrix's sister, Janie Hendrix, CEO of Experience Hendrix LLC, agrees. In the video below, she talks to Wall Street Journal celebrity reporter Lee Hawkins about the deal the company signed with ICM recently to produce an official Jimi Hendrix film. She also dismisses any involvement in the Andre Benjamin film, and wants to avoid any discussion of that film. And finally, when asked who she'd like to see play Jimi in her film, she appears to be set on "discovering" new talent instead of going with an established actor.

Watch:

This article is related to: Andre Benjamin


Shadow & ActNewsletter