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Keke Palmer Joins Crowded Daily Talk Show Space w/ A New Yapper Aimed At Millenials Heading To BET

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 21, 2014 at 1:18PM

Keke Palmer Joins Crowded Daily Talk Show Space w/ A New Yapper Aimed At Millenials Heading To BET
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Keke

The daytime talk show space continues to get crowded, and this time, Keke Palmer and BET are hoping to strike gold with a new talk show targeting so-called millenials - essentially those in her age group - which Palmer will of course host.


Tentatively-titled The Keke Palmer Project, the network has ordered an initial 4-week run, starting in July, airing daily, Mondays to Fridays.

Judge Greg Mathis, apparently looking to expand his empire, will executive produce, while Telepictures is producing.


The 20-year-old Palmer (I actually thought she was 3 or 4 years older than that) will become the youngest talk show host in TV history, with The Keke Palmer Project, besting the likes of Ricki Lake, who was 25 when she begun hosting her 1990s daytime talk show, also aimed at her generation at the time.

Per the press announcement, The Keke Palmer Project will cover a variety of topics important to her target audience, as you'd expect, and will also include celebrity guests, and more. 

“I like to read quotes that touch on how I am feeling,” Palmer said. “If I am dealing with confusion, I will read quotes about clarity and peace of mind. I started posting these quotes on my Twitter page, and the fans responded so positively! I realized that many of them were dealing with similar issues, and the quotes helped to open up a genuine dialogue between us.”

Palmer boasts 1.4 million Twitter followers, and I suspect a good number of them will follow her to BET when her talk-show premieres in July.

She will join The Wendy Williams Show, The Queen Latifah Show, and new series, The Real (hosted by Tamera Mowry-HousleyTamar BraxtonLoni LoveAdrienne Bailon, and Jeannie Mai,) all in syndication on BET (Latifah and The Real head to the network this fall). Clearly BET is reinforcing its dominant female audience (it's rebranding Centric to become a network for black women as well).

You'll recall that ASPiRE, the new television network from Magic Johnson Enterprises, greenlit its first talk show - Exhale - last year, with Angela Burt-MurrayErin Jackson, Issa RaeMalinda Williams and Rene Syler all hosting, and gave it a summer test run as well.

As I noted, the day-time TV talk show space is already crowded enough; surely, every single one of the existing (and upcoming new) shows can't all survive - can they?

And I should mention that a good number of those shows are hosted (solely, or co-hosted) by black personalities. It's too bad this hasn't quite transferred to the late night talk show circuit.

This article is related to: Keke Palmer, TV News


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