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Kerry Washington-Hosted 'Saturday Night Live' Episode Delivers Season High Ratings

Television
by Tambay A. Obenson
November 3, 2013 9:20 PM
9 Comments
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An addendum to THIS post published earlier today... the numbers we've been waiting anxiously for have arrived!

Via press release from NBC:

  • Saturday Night Live," with host Kerry Washington and musical guest Eminem averaged a 4.9/12 in household results in Nielsen’s 56 metered markets and a 2.6/12 in adults 18-49 in the 25 markets with Local People Meters. “SNL was the #1 non-sports telecast of the night on the Big 4 networks in metered-market households and in the Local People Meters, topping all primetime entertainment programming on those networks last night. “Saturday Night Live” delivered its highest rating in metered-market households since March 9 (5.9/15 with host and musical guest Justin Timberlake).


In short, a lot of you tuned in, giving SNL its best ratings this season - at least, in Nielsen's 56 metered-markets! 

A short explanation: Metered-markets ratings are typically the first available ratings information from the previous night, and is based on the electronic measurement service that Nielsen provides in 56 of the nation’s largest markets. In each market a sample of homes is selected to represent that individual market. Usually, networks will provide metered market information as an early indicator of a program’s performance, with the 56 metered markets representing roughly 70% of all USA TV households, or about 80 million homes. Nielsen measures roughly 115 million television households in the USA.

Therefore the 4.9 rating last night's episode of SNL received, translates to close to 4 million viewers - it's highest rating in metered-market households since Justin Timberlake hosted towards the end of last season, in March, when metered-market ratings were plus 1 million viewers. So, as already noted, last night's episode is the highest-rated this season for SNL, which doesn't surprise me, given how active my Twitter and Facebook feeds were while the show aired, many commenting on it. 

I expect a more comprehensive ratings breakdown in the next day or two.

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9 Comments

  • jeni | November 4, 2013 1:31 PMReply

    I didn't watch--SNL won't be pimping me for ratings while they're claiming that there are no qualified black women ready for their casts.

    They'll trot out whoever's hot on the black interwebz to host and give ya'll some red meat every and then, but it will be wackness as usual in the writer's room and cast-wise the following week. And Bishop Don Magic Michaels laughs all the way to the bank, and keeps on laughing because so many black women are sharing the weblinks to Kerry's performance via social media.

  • kim | November 4, 2013 11:39 AMReply

    She nailed it!!! My fav was the music video. She's such a talented lady, too bad it's taken this long to prove to the world.

  • Zella | November 4, 2013 1:05 PM

    Even Off Camera, she was funny. During the cold open - her exasperated "I'm wearin' a bathrobe!!" as she was supposed to be switching to Beyonce.

  • Bforreal | November 3, 2013 10:52 PMReply

    She was awesome. I only watched for her. The music video spoof with Jay Pharoah was comedy goal.

  • Bforreal | November 3, 2013 10:52 PM

    *gold*

  • DS9Sisko | November 3, 2013 10:28 PMReply

    She nailed everything. LOL

  • Edwina | November 3, 2013 10:14 PMReply

    I was afraid she wouldn't be funny. But she nailed the Spelman professor. We all know that sister.

  • Akimbo | November 4, 2013 12:38 AM

    It matters to their public image and career. I'm fairly certain that Justin Timberlake, Bruno Mars, and Seth MacFarlane have their great showings on SNL to thank for their recent big gets: an entire acting career, Superbowl halftime show, hosting the Oscars.

    Scandal brought Kerry to the nation's attention, but SNL proved her versatility and endeared her to folks who don't care about nighttime soaps. This will open even more doors for her.

  • Miles Ellison | November 3, 2013 10:40 PM

    Since when does it matter if the host of SNL is actually funny? The only real requirement is to be part of some transient entertainment phenomenon.

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