Click to Skip Ad
Closing in...

Kickstarter Statistics - Read This Before Launching Your Next Film Fundraising Campaign

News
by Tambay A. Obenson
September 10, 2012 9:36 PM
9 Comments
  • |
Crowd-Funding

I'm not sure if it's widely-known that Kickstarter has a stats page right on its website. It's not something that they seem to want to broadcast, because, unless you're intently looking for the page on Kickstarter's site, you wouldn't immediately notice the single tiny, tiny link at the bottom of each page, that reads "STATS."

If you haven't taken a look at it, I strongly suggest that you do - especially if you're planning on launching a campaign to raise funds for your project.

The stats page is updated at least once a day, so the data on it is as current as you can get, and I think is very useful for those planning to utilize the crowdsourcing site's services.

I was reminded of this today, after I received an email with a recently-launched campaign that wants to raise over $100,000 for a feature film. Obviously, how high or low you choose to set your fundraising goal is entirely up to you. BUT, if you consider that, as the Kickstarter stats page shows, film/video projects are MOST likely to get funded completely, if the fundraising goal is between $1,000 and $20,000, you just might want to reconsider how you structure your campaign.

Roughly 80% of all successful film/video project campaigns on Kickstarter have fundraising goals that range from $1,000 to $20,000.

63% of all successfully funded film/video projects have goals set between $1,000 and $10,000.

So if you're one of those folks with a film budgeted at $150,000, you probably should consider raising the money in chunks, spread out during the course of the production of your project; instead of trying to get it all at once.

For example, I'd suggest an initial campaign of about $20,000 to jumpstart production, and then as you progress, and hopefully have something to show of that progress, you return to Kickstarter some time later, and try to raise another chunk. 

Or better yet, don't expect to raise your entire budget from Kickstarter alone. Diversify - especially if your budget is in the 6 figures. Not that 6-figure film campaigns specifically don't get funded, but consider that of the over 7,500 successfully-funded Kickstarter film/video projects, only 60 of them were campaigns asking for $100,000 or more. Just 60; that's not even 1%. So when you take that fact into consideration, why would anyone think it wise to launch a campaign with a goal north of $100,000, when the odds are so stacked against that project being successfully funded?

Frankly, I'd even say that any potential campaigns with fundraising goals of over $50,000 should be reconsidered and restructured, because only 10% of successful film/video campaigns had goals set in the $20,000 to $100,000 range. 

Overall, about 39% of all film/video project campaigns are successfully funded; meaning, most are not, unfortunately.

You should also know that the film/video category is the most competitive of all Kickstarter categories; meaning, there are far more campaigns on Kickstarter for film/video projects than any other category.

This is all the more reason why you should make sure that your campaign, when you launch it, is as well-thought through, and modest as possible. Sure, there are likely instances in which a project goes viral, and does far better than anyone would've imagined; but you don't know if yours will be that project, so start small, and, as I've said before, show instead of tell. It's film, right? It's a visual medium, and so instead of writing paragraphs about why we should contribute to your project, put it in video form. And even better, if you can shoot a piece of your project, to give potential contributors a glimpse of what to expect, and some confidence that you know what the heck you're doing (especially if you have little or nothing to show of your past work), definitely do that!

It helps; trust me.

But without further ado, here are 3 charts I lifted from the Kickstarter stats page, just minutes ago; so the data is fresh out of the oven.

For future reference, you can access the stats page directly HERE

News
  • |
Free Indie Movies and Documentaries    

9 Comments

  • NothingButAMan | September 12, 2012 12:55 AMReply

    Jennifer Fox, director/producer of "My Reincarnation" holds the record for the most raised in a Kickstarter campaign; $150,456.00. She did a series of blog posts for Ted Hope's Truly Free Film, and they're the absolutely most informative and helpful pieces I've read about Kickstarter. Get it in your life: http://blogs.indiewire.com/tedhope/guest_post_jennifer_fox_part_4_how_my_reincarnation_broke_all_kickstarter_r

  • NothingButAMan | September 12, 2012 1:02 AM

    Sorry, I made a tinyurl, this link should work: http://tinyurl.com/cz2kmfx

  • Wendy | September 11, 2012 5:06 PMReply

    My observation of kickstarter is that for projects that are not "design" projects, I.e. - where the "reward" is the product itself and the fundraising is really just pre-sale, all or almost all of the donors are friends and fans. People that would have given anyway if you'd spammed them with appeals the way you have to when you're running a kickstarter campaign. Dance and theater are the most successful because they ask for the least money and often have whole groups of people (company members, often) asking their friends and family. I raised $6000 on kickstarter, but raised way more AT THE SAME time by asking people to send checks, give directly to my website, etc. I wonder if kickstarter or anyone has any numbers on how many arts-type projects get donations from strangers who hear about them on kickstarter.

  • the numbers | September 11, 2012 3:02 PMReply

    60+% success rate for dance and theater projects...go where the comp is low...

  • Dankwa Brooks | September 11, 2012 11:35 AMReply

    Great info—again Tambay! Maybe I don't know the right people, but $150K raised online seems like a stretch unless it goes viral. I believe in the "if you build it, they will come" aspect. If people see that other people are donating and you already raised $20K you'll be more liable to raise the rest offline with potential investors.

  • Joseph Beyer | September 11, 2012 1:49 AMReply

    Kinda disagree. I think this is a bit defeatist in approach. It's as hard to run a campaign for $20k as it is to run one for $150k IMO - the dynamic is the same; do you have an audience? Are they identifiable? Will they back this idea? (Be it film or anything else). I know I'm a bit of a minority, but I hate being asked for support multiple times when I could have been asked one meaningful time. That's just me. I'm more than willing to kick it up a notch if the creativo asking is doing the same. I'd love to see more meaningful projects, not less meaningful funding asks. I do think there's a clear analysis to be done when it comes to how much your specific project can actually deliver in terms of support (and let's face it, word is out so Kickstarter is now a bit competitive, ie attention-management-oriented) - but I still want people to shoot for the moon of what they actually NEED, not what they'll settle for. That defeats the promise of the whole paradigm to me. I'm still a believer that if you need $150k - $150k can be found ... if you've got something cool and exciting to share.

  • Nicole | September 11, 2012 12:26 AMReply

    I'm a numbers geek so this was really interesting to me. Film and video projects only have a 39% success rate? Not even 50%. The way people are running to Kickstarter, I was sure it was higher. Even Alice Smith is using it to fund the distribution of her next cd.

  • Adam Scott Thompson | September 10, 2012 11:05 PMReply

    Duly noted!

  • Xi | September 10, 2012 11:02 PMReply

    It's the little things Tambay... #whyweloveyou

Follow Shadow and Act

Email Updates

Most "Liked"

  • Caribbean Film VOD Platform STUDIO ANANSI ...
  • Muted, Black & White First Trailer for ...
  • Exclusive - Watch 1st Trailer for Nefertite ...
  • Review: Amma Asante's Brave 'Belle' ...
  • Omar Sy Takes a Dramatic-Romantic Turn ...
  • Is a Pulse-Pounding, International Espionage ...
  • 'Life After Death' (Conflicting Portrait ...
  • The 1st Movie That Made You Laugh? Steve ...
  • Boris Lojkine’s Critically-Acclaimed ...
  • 'Funk, God, Jazz, and Medicine: Black ...