Forgive me for bragging, but I like to think we had a major part in this latest development.
But Variety is reporting that Lionsgate has announced that they will be pulling those controversial Italian Brad Pitt/Michael Fassbender 12 Years A Slave posters after howls of protest from people. No doubt after my piece yesterday. I had no idea I was so powerful.
A spokesman for Lionsgate, whose Summit distribution arm label is releasing the film in Italy, said that:
The ’12 Years a Slave’ theatrical posters featuring Brad Pitt and Michael Fassbender that were recently released in Italy were unauthorized and were not approved by any of the producers or licensors of the film. Summit Entertainment, acting as exclusive sales agent for the licensors, is investigating and taking immediate action to stop the distribution of any unauthorized posters and to have those posters currently in the marketplace recalled.
But seriously all credit should go to the Tumblr blog Carefree Black Girl, which first posted the images of the Italian posters for 12 Years that caught our attention.
But this does beg the question: were these posters really “unauthorized and…not approved” as they claim, or is this a convenient excuse after people expressed shock and outrage about them?
UPDATE: Today BIM Distribuzine, which worked with the marketing company Fanatical About Cinema in creating the posters, and for which Lionsgate/Summit was acting as the film's Italian sales agents, issued an apology for the posters saying that: “We apologize for creating and releasing unauthorized posters for ’12 Years A Slave’ in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials. All inappropriate materials have now been withdrawn. We are very proud of the film and regret any distraction this incident may have caused.”