Click to Skip Ad
Closing in...
Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) Lee Daniels' Richard Pryor Biopic Is Officially Ready to Go (Mike Epps, Eddie Murphy, Oprah Winfrey, Kate Hudson) Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar Righting a Past Wrong? Academy to Present Spike Lee with Honorary Oscar African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ African-American Female Team Produce Indie Horror Film ‘The Dark Rite’ Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington Viola Davis Says She Will Star in a Film Adaptation of 'Fences' Directed by Denzel Washington Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Vin Diesel Says He's Returning for a 'xXx' Threequel - Filming to Start in December Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades Updates on Steve McQueen's "Epic" Series Centered on a Black Community in London, Over 3 Decades This Is What Angela Bassett and Naomi Campbell Will Look Like in 'American Horror Story: Hotel' This Is What Angela Bassett and Naomi Campbell Will Look Like in 'American Horror Story: Hotel' Quentin Tarantino Says 'The Hateful Eight' Will Be Timely & Will Tackle White Supremacy Quentin Tarantino Says 'The Hateful Eight' Will Be Timely & Will Tackle White Supremacy But What About Black Superheroines, You Ask? Watch Episode 1 of CW Seed's Vixen Series But What About Black Superheroines, You Ask? Watch Episode 1 of CW Seed's Vixen Series Watch: First Look at Season Three of 'Hit the Floor' Watch: First Look at Season Three of 'Hit the Floor' Brad Pitt's Plan B + 'Ex Machina' Distribution Company Team up for Barry Jenkins' 'Moonlight' Brad Pitt's Plan B + 'Ex Machina' Distribution Company Team up for Barry Jenkins' 'Moonlight' Jay Ellis and Yvonne Orji Join Issa Rae in 'Insecure' for HBO Jay Ellis and Yvonne Orji Join Issa Rae in 'Insecure' for HBO Tupac Shakur Facebook Page Posts Cryptic Message on Upcoming "Special Announcement." Biopic News? Tupac Shakur Facebook Page Posts Cryptic Message on Upcoming "Special Announcement." Biopic News? Weekend B.O. Aug 21-23 (F. Gary Gray Becomes a Prominent Member of the $100 Million Black Directors Club) Weekend B.O. Aug 21-23 (F. Gary Gray Becomes a Prominent Member of the $100 Million Black Directors Club) Mapping Brutality: How Last Year’s 'Belle' Perfectly Explains White America's Response to Racism Mapping Brutality: How Last Year’s 'Belle' Perfectly Explains White America's Response to Racism Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... AFM News: Danny Glover, Derek Luke Will Play Prison Inmates In 3D Drama 'Long Day Journey' AFM News: Danny Glover, Derek Luke Will Play Prison Inmates In 3D Drama 'Long Day Journey'

Meet Sony Pictures' New Chief Of Marketing – Dwight Caines (Good Luck!)

Shadow and Act By Sergio | Shadow and Act October 4, 2013 at 4:13PM

Wish the brother good luck. He’s going to need it!
3
Caines

Wish the brother good luck. He’s going to need it!

It’s no secret that Sony Pictures had a lousy summer season. After Earth and Elysium were both box office disappointments, though the overseas take for both films will soften the blow. 

Also, White House Down and Smurfs 2 were busts, with the only real moneymaker the studio had being the way-from-left-field-where-in-the-the-hell-did-that-come-from unexpected hit This Is The End.

Needless to say, in the cutthroat world of the film industry, somebody’s head was going to roll, and this time the ax fell on Marc Weinstock, who was president of theatrical marketing for Sony Pictures. He was “ousted” after one of the studio’s largest stock shareholders, Daniel Loeb, had some blistering public criticism at studio management for a lack of accountability and profitability in the studio division.

And so last week it was announced by Sony that the next victim… I mean person chosen to be the new head of worldwide marketing for the studio is Dwight Caines, who was previously Sony’s head of digital marketing since 2005.

He will now continue overseeing the studio’s digital marketing, as well as Sony Pictures theatrical marketing.

Caines started his career at Sony back in in 1997, as director of markerting research, and before that he was at Chase Manhattan Bank where he helped develop their online banking services.

Wish him well. 

This article is related to: FYI


Shadow & ActNewsletter