Click to Skip Ad
Closing in...
HBO Boss Says Issa Rae's Series Casting Now, Slightly Different in Tone from Web Series, Don't Expect Until 2016/2017 HBO Boss Says Issa Rae's Series Casting Now, Slightly Different in Tone from Web Series, Don't Expect Until 2016/2017 Nice! Lupita Nyong’o Will Star in Danai Gurira's Liberia Civil War Drama ''Eclipsed' Nice! Lupita Nyong’o Will Star in Danai Gurira's Liberia Civil War Drama ''Eclipsed' John Legend and His Get Lifted Production Company to Executive Produce WGN America's 'Underground' John Legend and His Get Lifted Production Company to Executive Produce WGN America's 'Underground' Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' 'Shaft' Reboot Draws 'Black-ish' Creator Kenya Barris as Writer - Studio Aiming for Something More Comedic 'Shaft' Reboot Draws 'Black-ish' Creator Kenya Barris as Writer - Studio Aiming for Something More Comedic NBC Rethinks Broadcast Runs for New Summer Comedies, 'Mr. Robinson' & 'The Carmichael Show' NBC Rethinks Broadcast Runs for New Summer Comedies, 'Mr. Robinson' & 'The Carmichael Show' Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August 'Key & Peele' Will End After Its Current Season 'Key & Peele' Will End After Its Current Season Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MTV Has Made Its 'White People' Documentary Available Online - Watch It Here Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Meet Sony Pictures' New Chief Of Marketing – Dwight Caines (Good Luck!)

Shadow and Act By Sergio | Shadow and Act October 4, 2013 at 4:13PM

Wish the brother good luck. He’s going to need it!
3
Caines

Wish the brother good luck. He’s going to need it!

It’s no secret that Sony Pictures had a lousy summer season. After Earth and Elysium were both box office disappointments, though the overseas take for both films will soften the blow. 

Also, White House Down and Smurfs 2 were busts, with the only real moneymaker the studio had being the way-from-left-field-where-in-the-the-hell-did-that-come-from unexpected hit This Is The End.

Needless to say, in the cutthroat world of the film industry, somebody’s head was going to roll, and this time the ax fell on Marc Weinstock, who was president of theatrical marketing for Sony Pictures. He was “ousted” after one of the studio’s largest stock shareholders, Daniel Loeb, had some blistering public criticism at studio management for a lack of accountability and profitability in the studio division.

And so last week it was announced by Sony that the next victim… I mean person chosen to be the new head of worldwide marketing for the studio is Dwight Caines, who was previously Sony’s head of digital marketing since 2005.

He will now continue overseeing the studio’s digital marketing, as well as Sony Pictures theatrical marketing.

Caines started his career at Sony back in in 1997, as director of markerting research, and before that he was at Chase Manhattan Bank where he helped develop their online banking services.

Wish him well. 

This article is related to: FYI


Shadow & ActNewsletter