Click to Skip Ad
Closing in...
Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... Storm Would Have to be Recast for Future 'X-Men' Movies. Who Would You Like to See Play Her? Storm Would Have to be Recast for Future 'X-Men' Movies. Who Would You Like to See Play Her? 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) Awkward Black Girl's Next Misadventure: Her Own Studio Awkward Black Girl's Next Misadventure: Her Own Studio 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. Once Supporters Now Critical of Actress Daniele Watts, as Civil Rights Activists Call on Actress to Apologize Once Supporters Now Critical of Actress Daniele Watts, as Civil Rights Activists Call on Actress to Apologize Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Denzel Washington Reveals Daughter Is In 'Django Unchained' + Roles He Regrets Rejecting Denzel Washington Reveals Daughter Is In 'Django Unchained' + Roles He Regrets Rejecting Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More) Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More)

Meet Sony Pictures' New Chief Of Marketing – Dwight Caines (Good Luck!)

Shadow and Act By Sergio | Shadow and Act October 4, 2013 at 4:13PM

Wish the brother good luck. He’s going to need it!
3
Caines

Wish the brother good luck. He’s going to need it!

It’s no secret that Sony Pictures had a lousy summer season. After Earth and Elysium were both box office disappointments, though the overseas take for both films will soften the blow. 

Also, White House Down and Smurfs 2 were busts, with the only real moneymaker the studio had being the way-from-left-field-where-in-the-the-hell-did-that-come-from unexpected hit This Is The End.

Needless to say, in the cutthroat world of the film industry, somebody’s head was going to roll, and this time the ax fell on Marc Weinstock, who was president of theatrical marketing for Sony Pictures. He was “ousted” after one of the studio’s largest stock shareholders, Daniel Loeb, had some blistering public criticism at studio management for a lack of accountability and profitability in the studio division.

And so last week it was announced by Sony that the next victim… I mean person chosen to be the new head of worldwide marketing for the studio is Dwight Caines, who was previously Sony’s head of digital marketing since 2005.

He will now continue overseeing the studio’s digital marketing, as well as Sony Pictures theatrical marketing.

Caines started his career at Sony back in in 1997, as director of markerting research, and before that he was at Chase Manhattan Bank where he helped develop their online banking services.

Wish him well. 

This article is related to: FYI


Shadow & ActNewsletter