Click to Skip Ad
Closing in...
'Vampire Diaries' Star Kat Graham Will Play Tammi Terrell in a Biopic of the Late Singer 'Vampire Diaries' Star Kat Graham Will Play Tammi Terrell in a Biopic of the Late Singer You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... You Likely Won't Find a More Candid & Comprehensive Interview with Euzhan Palcy Than This One... Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali Watch Clip From 'Teachers' - a Film on the Education Crisis in the USA, Starring Tatyana Ali David Oyelowo, Amma Asante & Rosamund Pike Teaming Up for Seretse Khama Feature Project David Oyelowo, Amma Asante & Rosamund Pike Teaming Up for Seretse Khama Feature Project 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... 40+ Black Filmmakers Will Take Over Twitter Tomorrow for an AFFRM-ing Objective. You Should Join Them... Rae Dawn Chong Headlines ‘7 Magpies’ - All-Black Female Director Horror Anthology Film Rae Dawn Chong Headlines ‘7 Magpies’ - All-Black Female Director Horror Anthology Film The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The Nina Simone Bio Starring Zoe Saldana Will Apparently Be Released Later This Year... The American Black Film Festival Announces Its 2015 Films in Competition The American Black Film Festival Announces Its 2015 Films in Competition Why ‘The View’ Badly Needs Raven-Symoné Why ‘The View’ Badly Needs Raven-Symoné It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event It's Black Bike Week! Watch 2 Short Documentaries on the Popular Annual Event Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Gabrielle Union Joins Jamie Foxx in a Race to Save His Kidnapped Son, in 'Sleepless Night' Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Meet Sony Pictures' New Chief Of Marketing – Dwight Caines (Good Luck!)

Shadow and Act By Sergio | Shadow and Act October 4, 2013 at 4:13PM

Wish the brother good luck. He’s going to need it!
3
Caines

Wish the brother good luck. He’s going to need it!

It’s no secret that Sony Pictures had a lousy summer season. After Earth and Elysium were both box office disappointments, though the overseas take for both films will soften the blow. 

Also, White House Down and Smurfs 2 were busts, with the only real moneymaker the studio had being the way-from-left-field-where-in-the-the-hell-did-that-come-from unexpected hit This Is The End.

Needless to say, in the cutthroat world of the film industry, somebody’s head was going to roll, and this time the ax fell on Marc Weinstock, who was president of theatrical marketing for Sony Pictures. He was “ousted” after one of the studio’s largest stock shareholders, Daniel Loeb, had some blistering public criticism at studio management for a lack of accountability and profitability in the studio division.

And so last week it was announced by Sony that the next victim… I mean person chosen to be the new head of worldwide marketing for the studio is Dwight Caines, who was previously Sony’s head of digital marketing since 2005.

He will now continue overseeing the studio’s digital marketing, as well as Sony Pictures theatrical marketing.

Caines started his career at Sony back in in 1997, as director of markerting research, and before that he was at Chase Manhattan Bank where he helped develop their online banking services.

Wish him well. 

This article is related to: FYI


Shadow & ActNewsletter