TVNewsCheck reports that Metro-Goldwyn-Meyer is currently shopping it's new multicast network KIN TV, which will target the African American Audience. KIN TV may soon be in competition with Bounce TV, which just premiered this past Monday, September 26.

KIN TV, marketed as a diginet, plans to offer a “wide range of programming designed to entertain, inform and inspire a broad audience of modern African-American viewers.” According to a promotional video presentation, the network will also “include both African American and mainstream content on the network….We’re Americans, as well as African Americans.” It will also offer “a mix of lifestyle, drama, comedy, mystery and local news,” and the programming will “focus on topics such as home, travel, cuisine, parenting, work and relationships.”

MGM, who launched the successful This TV network with the joint venture with Chicago-based Weigel Broadcasting, is known as a strong player in the diginet business. The studio is also said to be partnering with media consultant and TV executive Lee Gaither, who is also CEO of KIN TV, according to his LinkedIn profile. Gaither helped establish the African American TV One cable network.

According to the promotional video mentioned in the report, the new diginet also plans to produce content in local markets.

The recently launched Bounce TV targets African Americans ages 25-54, and offers a varitey of programming which includes theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series and original projects.

It's still early to know the potential effect KIN TV will have Bounce TV. No word on when the network will officially launch. Stay tuned...