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MSNBC Gets A 60% Black Audience Increase In 2012

by Sergio
January 8, 2013 8:59 AM
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MSNBC Jo Ann Reid

MSNBC yesterday reported a huge increase in their overall ratings, a 20% increase, in 2012, no doubt due to the 2012 Presidential campaign, but also due to a another major factor - black viewership.

The network announced an incredible increase in their already large number of black viewers -  a whopping 60.5% increase during the past year.

That's compared to CNN, whose black audience increased last year by 23.7%, while Fox News'  black audience (both of them) decreased by the same amount of 23.7%. The result is that now black viewers only make up a paltry 1.4% of Fox's regular viewership of scared, angry, really old white guys who think some black guy is going to break into their homes, rob them and have sex with their wives and daughters (and even worse is that they'll like it)

Personally I think 1.4% is too high. I always have this feeling that whenever a black person walks by Fox News headquarters, sirens go off and security guards rush in and grab Roger Ailes and lock him into a panic room, until the threat passes the buliding.

But I digress...

No doubt MSNBC's more progressive leaning approach to the news and their wide array of black hosts and pundits such as Toure, Melissa Harris-Perry, Tamron Hall, Joy-Ann Reid (pictured above and who I predict is headed for her own MSNBC show soon) Karen Finney, Michael Steele, Al Sharpton, Eugene Robinson, Jonathan Capehart, Goldie Taylor and if I've forgotten anyone, I'm sorry, have played a large part in the increase in black viewers.

When recently asked about this remarkable development, MSNBC president Phil Griffith said: "I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t."

He further continued, saying that: 

”We have a diverse on-air group of people, because that matters, and people want to know that we reflect their world. And it’s not just a single show – it's across the board. You look at the guests every hour and we make sure that we have women, African Americans, everything, and I think to spend a day watching MSNBC is to see America as we have seen it."

Finally, he added that: 

"It wasn’t like we said ‘Oh, we have to have a diverse person on here and there,’” he said. “We made a decision. We made a commitment in ideas, issues and everything – the audience followed, and that goes back to four or five years ago. As we grew, we recognized that it was the right thing to do. It’s giving a voice to people in these kinds of programs who don’t always get a voice. Our look is as diverse as any on mainstream TV. I’m incredibly proud of it. It’s not like we decided ‘We’re going to increase our African American viewership by 60%,’ but I’m thrilled that it happened, and it says a lot about what we’ve been doing over the last few years."

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  • benson48 | July 3, 2014 3:38 PMReply


  • joe dipietro | May 26, 2013 8:27 AMReply

    60% increase!!! hmmm........ so then-- msnbc went from 10 black viewers to 16 !!! The commie-gimmeee channel still sucks and always will

  • sergio | May 26, 2013 9:39 AM

    Hey the laundry called. Your hood is ready to be picked up

  • Rosie Cheeks | January 18, 2013 12:10 PMReply

    I am so addicted to msnbc. We need to hear the long awaited truth. This article is good news and I had to share it with others.. Now if only they can add other minority voices to their programming. Can you imagine what will happen to their ratings and audience if they brought in some hispanics and Asian Americans?

  • Fred | January 10, 2013 4:34 PMReply

    I like, Eugene Robinson, Jonathan Capehart, they are both Pulitzer prize winner and they are on most of the MSNBC shows. I think Jonathan Capehart should have his own show he is talented enough to to do his own show.

  • John Johnson | January 9, 2013 9:49 PMReply

    I Love Joy Ann Reid, I look forward to hear her point of veiw, on all subjects. SPECIALLY SUNDAY MORNING, OR SPECAIL REPORTS. I will Love For Ms. Reid to have a (1) HOUR SHOW ON MSNBC. I just Love her. MSNBC need to hire TJ HOLMES FROM BET. BY THE WAY.

  • Geneva Girl | January 9, 2013 3:11 PMReply

    Even in far away Switzerland I watch MSNBC every day. I download Rachel and Morning Joe. I'd love to download Reverend Al, but he's only available in segments online. I really wish they'd podcast all of their shows. Watching them only isn't as convenient as watching a podcast on my iPad folding laundry where I can't get Wifi. ------ Has anyone else noticed that Rachel Maddow has a whole heap of black men as guests on her show? If she weren't playing for the other team I'd swear that she has a thing for the brothas. I loved the interview with former DOD General Counsel Jeh Johnson.

  • Geneva Girl | January 9, 2013 3:12 PM

    Sorry I meant that to be "watching them online"

  • Straight Talk | January 8, 2013 11:36 AMReply

    @FLASH...Yeah, Fox is so damn "successful" that they actually helped lose the election for Republicans. HA!

  • Carl | January 8, 2013 12:02 PM

    FLASH...Actually they did and their approval rating is in the toilet unlike the president's. Most people in the country know that the Republicans are the reason for the obstruction in this country and they will continue to lose elections (like the last two, lol) if they keep it up, which is fine with me. So please, keep defending these cock suckers. Birds of a feather flock together.

  • Flash | January 8, 2013 11:49 AM

    I mean yeah the republicans lost the presidential election when you got a first class fuck up like Romney lol
    But republicans have the house 2/3 so the president really can't get anything done without the republicans say so
    so I guess they didn't lose did they?

  • Flash | January 8, 2013 11:14 AMReply

    It's people like the person who wrote this that are just pathetic lol whatever reason why they're advocating for MSNBC, probably some liberal yahoo gay who takes his liberal politics too seriously even though he knows it wont get him any where in life certiantly not wealthy and probably even further, one of those people who see a church on their morning walk and think they're pushing their religion on you just because its a block away from your house.
    Whatever reason your advocating for MSNBC and decide to attack the guys over at Fox News, just remember they're more successful than MSNBC , and you can't catch the ratings on a day where Fox News isn't kickin MSNBC's ass by double their ratings, and plus Fox News has hotter chicks and they are still right about almost everything! Stop gettin so butt-hurt lol

  • BluTopaz | January 8, 2013 2:56 PM

    flash: Your existence is Exhibit A. And fyi, that study has been conducted for several years now with the same results. Maybe you can explain how it's possible that you know less than people who don't watch the news at all. That would defy logic if we were discussing a legitimate news organization, but we are talking about the GOP's media division.

  • Aaron | January 8, 2013 2:18 PM

    This is why we can't have nice things.

  • Flash | January 8, 2013 11:39 AM

    Well that's just dumbest shit I've ever heard lol
    The study contradicts the title lol

  • BluTopaz | January 8, 2013 11:23 AM

    "Study Confirms That Fox News Makes You Stupid"

  • Trudy | January 8, 2013 11:08 AMReply

    Melissa Harris-Perry alone makes that channel worth watching. I will never forget the fact that her show was the first time I ever saw a panel of five Black women discussing any topic on television, and in this case, it was hair politics. Black women discussing Black women. Revolutionary. Not someone else deciding what we should think and feel about our own hair. Plus, guests like Maya Angelou, Alek Wek, Misty Copeland, Gabrielle Douglas and more makes it pretty awesome. Even some of the White hosts like Rachel Maddow and Christopher Hayes are extremely progressive on race and keep their shows informative and lively. Great work by MSNBC.

  • ALM | January 8, 2013 11:30 PM

    Yep. Love Melissa and Rachel's shows.....I haven't seen Chris Hayes' show.

  • Helluva | January 8, 2013 9:33 AMReply

    It's well-deserved.

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