Click to Skip Ad
Closing in...
The Complete ‘Extant’ Series w/Halle Berry Coming Out On Blu-Ray DVD in Dec. The Complete ‘Extant’ Series w/Halle Berry Coming Out On Blu-Ray DVD in Dec. 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Premieres on HBO Tonight (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Premieres on HBO Tonight (Trailer) Weekend B.O. Sept. 12-14 (Will 'No Good Deed's' Success Help Make Taraji P. Henson an A-lister?) Weekend B.O. Sept. 12-14 (Will 'No Good Deed's' Success Help Make Taraji P. Henson an A-lister?) Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) TIFF 2014 Review: 'Top Five' is Chris Rock's Funniest Movie in Years - If Not Ever TIFF 2014 Review: 'Top Five' is Chris Rock's Funniest Movie in Years - If Not Ever What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) Taraji P. Henson Executive Produces Indie ‘Seasons of Love’ (Appears Alongside Gladys Knight, LeToya Luckett) TV: New Corrections Officer for 'Orange, Another ABC Drama for Shonda Rhimes, SNL's 1st Black 'Weekend Update' Anchor TV: New Corrections Officer for 'Orange, Another ABC Drama for Shonda Rhimes, SNL's 1st Black 'Weekend Update' Anchor 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now Black Kids from Ferguson Speak Out in 'Hey White People' Comedic Video Educating Whites on Racism Black Kids from Ferguson Speak Out in 'Hey White People' Comedic Video Educating Whites on Racism 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

MTV Base Greenlights 'Shuga' For Nigerian TV

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act June 26, 2013 at 10:55AM

MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government’s National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to launch Shuga, MTV’s award winning TV series and multimedia campaign.
2
'Shuga' - Kenya
'Shuga' - Kenya

MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government’s National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to launch Shuga, MTV’s award winning TV series and multimedia campaign.

You might recall that Twelve Years A Slave actress, Lupita Nyong'o, starred in the Kenyan version of Shuga, around 2009/2010. 

The first Shuga series (comprised of 3 twenty-four minute episodes) was filmed in Kenya in August/September 2009, starring a young cast of then upcoming Kenyan actors and actresses, telling bitter-sweet tales of love, loss, sex and relationships, set in the clubs, bars, campuses and other hangouts of contemporary Nairobi - the intent being to give a raw view on the lives of sexually active young Kenyans, and highlight the risks associated with unprotected sex and living careless lifestyles, all told through interconnected storylines.

Comparisons to Stateside MTV series were made, giving it labels like "Real World: Kenya" (it was set in NairobiKenya - locally shot and produced), although it's not a reality TV series. It's all scripted drama, made for the young MTV crowd.

So the series is now coming to Nigeria.

The news was announced at a press conference in Lagos, Nigeria. 

The series will premiere on MTV Base (DStv Channel 322), Nigerian terrestrial broadcasters and other MTV networks and third party broadcasters around the world, on World AIDS Day (December 1, 2013). 

Other elements of the Nigerian Shuga campaign will include a radio drama series, a peer educator program, a comic book in Hausa and English, a mobile information service, social media and a range of digital platforms.  

Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, said, “MTV Base is proud and excited to bring Shuga to Nigeria for the first time.  We are delighted that this award-winning series and multimedia campaign will be using its muscle to shine a light on important public health issues affecting youth, and promoting meaningful behaviour change while leveraging Nigerian creativity and talent.

To stay up-to-date on Shuga, *like* it on Facebook at www.facebook.com/MTVShuga, or follow on Twitter @MTVShuga.

For a glimpse at what to expect, watch episode 1 of the Kenyan version of Shuga below:


This article is related to: TV News, Lupita Nyong'o


Shadow & ActNewsletter