Click to Skip Ad
Closing in...
Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project A Prequel To 'Gone With The Wind' Which Tells Mammy's Story Solely, Hits Bookstores Tomorrow (Movie Next?) A Prequel To 'Gone With The Wind' Which Tells Mammy's Story Solely, Hits Bookstores Tomorrow (Movie Next?) Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People Rosario Dawson's 'Daredevil' Character Revealed + Vondie Curtis-Hall Joins Cast Rosario Dawson's 'Daredevil' Character Revealed + Vondie Curtis-Hall Joins Cast TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 29, 2013 at 7:59PM

Earlier today, in my post on the 6 films from Spike Lee's list of 86 essentials that are currently streaming on Netflix, I mentioned that the ridiculously low number of titles available for streaming, spoke to ongoing complaints voiced by many Netflix users, frustrated with the service's lack of "in-demand" titles.
124
netflix

Earlier today, in my post on the 6 films from Spike Lee's list of 86 essentials that are currently streaming on Netflix, I mentioned that the ridiculously low number of titles available for streaming, spoke to ongoing complaints voiced by many Netflix users, frustrated with the service's lack of "in-demand" titles.

I'm sure, like me, many of you who use the service, have found yourselves often exasperated while searching for films you really want to watch (whether old or recent), only to find out that they aren't available to stream on Netflix. And so you go elsewhere, like Amazon, or look for the film on DVD instead, assuming your Netflix account allows for DVD rentals as well.

Netflix did address this matter recently, as you can see in the video below, which I stumbled upon while researching the issue of rights to content. Essentially, Netflix re-emphasizes the fact that it's more of a channel than a library of every film that's ever been made. And, really, it comes down to money and rights to content. In short, it's currently cheaper and easier to buy DVD rights, than it is to buy the rights to stream every movie and television show we all would love to see offered by the service.

As the host of the video states, that's, in part, how they're able to keep the cost of the service so low at $7.99 a month. Although, I really don't see how they can thrive without eventually raising prices. I think it's inevitable, especially as costs to produce and acquire content becomes even more competitive, but for the buyers bidding on rights to the films and TV shows audiences crave.

So Netflix wants you to think of it as more of a curator of content, or a TV network like HBO or Showtime, with a limited library of films that's rotated periodically, and some original series of its own. Doing so, I think, will make it easier to wrap your mind around how the company operates - assuming you're one of the frustrated.

What I found most interesting is that Netflix doesn't outright own the original series it's been releasing this year - from House Of Cards, to Orange Is The New Black, most recently. It's merely licensing them, meaning, eventually, they'll be available on other platforms. I'll have to ponder how that affects the company's long-term growth prospects, if they can't continuously capitalize on these series for years to come, and on other formats, as they become ubiquitous.

But don't take my word for it. Here's Netflix explaining its programming strategy to you, the consumer:

This article is related to: Things That Make You Go Hmm..., Things That Make You Go Hmm...


Shadow & ActNewsletter