Click to Skip Ad
Closing in...
Denzel Washington Is One of Hollywood's Most Overpaid Stars, According to Forbes Denzel Washington Is One of Hollywood's Most Overpaid Stars, According to Forbes Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Kickstart This: A Film About a 150 Year-Old Black Vampire With Suicidal Urges Kickstart This: A Film About a 150 Year-Old Black Vampire With Suicidal Urges Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Sony Hack Reveals the Insufferable Whiteness of Hollywood Sony Hack Reveals the Insufferable Whiteness of Hollywood Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic The Best of Black Television in 2014 The Best of Black Television in 2014 The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 29, 2013 at 7:59PM

Earlier today, in my post on the 6 films from Spike Lee's list of 86 essentials that are currently streaming on Netflix, I mentioned that the ridiculously low number of titles available for streaming, spoke to ongoing complaints voiced by many Netflix users, frustrated with the service's lack of "in-demand" titles.
139
netflix

Earlier today, in my post on the 6 films from Spike Lee's list of 86 essentials that are currently streaming on Netflix, I mentioned that the ridiculously low number of titles available for streaming, spoke to ongoing complaints voiced by many Netflix users, frustrated with the service's lack of "in-demand" titles.

I'm sure, like me, many of you who use the service, have found yourselves often exasperated while searching for films you really want to watch (whether old or recent), only to find out that they aren't available to stream on Netflix. And so you go elsewhere, like Amazon, or look for the film on DVD instead, assuming your Netflix account allows for DVD rentals as well.

Netflix did address this matter recently, as you can see in the video below, which I stumbled upon while researching the issue of rights to content. Essentially, Netflix re-emphasizes the fact that it's more of a channel than a library of every film that's ever been made. And, really, it comes down to money and rights to content. In short, it's currently cheaper and easier to buy DVD rights, than it is to buy the rights to stream every movie and television show we all would love to see offered by the service.

As the host of the video states, that's, in part, how they're able to keep the cost of the service so low at $7.99 a month. Although, I really don't see how they can thrive without eventually raising prices. I think it's inevitable, especially as costs to produce and acquire content becomes even more competitive, but for the buyers bidding on rights to the films and TV shows audiences crave.

So Netflix wants you to think of it as more of a curator of content, or a TV network like HBO or Showtime, with a limited library of films that's rotated periodically, and some original series of its own. Doing so, I think, will make it easier to wrap your mind around how the company operates - assuming you're one of the frustrated.

What I found most interesting is that Netflix doesn't outright own the original series it's been releasing this year - from House Of Cards, to Orange Is The New Black, most recently. It's merely licensing them, meaning, eventually, they'll be available on other platforms. I'll have to ponder how that affects the company's long-term growth prospects, if they can't continuously capitalize on these series for years to come, and on other formats, as they become ubiquitous.

But don't take my word for it. Here's Netflix explaining its programming strategy to you, the consumer:

This article is related to: Things That Make You Go Hmm..., Things That Make You Go Hmm...


Shadow & ActNewsletter