Click to Skip Ad
Closing in...
Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature Fox Is Developing an American Remake of 'Luther' (But Not with Idris Elba Starring) Fox Is Developing an American Remake of 'Luther' (But Not with Idris Elba Starring) Chris Rock on That Stubborn Burden of Representation Thing ("Black Fame" vs "White Fame") Chris Rock on That Stubborn Burden of Representation Thing ("Black Fame" vs "White Fame") White Women in LA Will Be Empowered by Black Women in New Series 'Bye Felicia!' (Watch Clip) White Women in LA Will Be Empowered by Black Women in New Series 'Bye Felicia!' (Watch Clip) Did Anyone Actually Like Lifetime's Aaliyah Movie? Also, Producer Wendy Williams Takes on Backlash Did Anyone Actually Like Lifetime's Aaliyah Movie? Also, Producer Wendy Williams Takes on Backlash Weekend B.O. Nov.14-16 (Why Didn’t 'Beyond the Lights' Light Up at the Box Office?) Weekend B.O. Nov.14-16 (Why Didn’t 'Beyond the Lights' Light Up at the Box Office?) Your Thoughts on 'Beyond the Lights' Now That It's in Theaters? Your Thoughts on 'Beyond the Lights' Now That It's in Theaters? Gina Prince-Bythewood Wants to Eliminate the Term "Black Film" Gina Prince-Bythewood Wants to Eliminate the Term "Black Film" Review: Five Things Missing from 'Aaliyah: The Princess of R&B' Review: Five Things Missing from 'Aaliyah: The Princess of R&B' Was UPN Black America’s Last Hope for a Black Sitcom-Friendly Broadcast Television Network? Was UPN Black America’s Last Hope for a Black Sitcom-Friendly Broadcast Television Network? White People Don't Get It Because They Never Had to White People Don't Get It Because They Never Had to The Top 10 Grossing "Black Films" of 2014... So Far (How Many of Them Did You See?) The Top 10 Grossing "Black Films" of 2014... So Far (How Many of Them Did You See?) Ryan Coogler, Michael B. Jordan Followup - 'Creed' - Building Cast + Shoot Dates Eyed Ryan Coogler, Michael B. Jordan Followup - 'Creed' - Building Cast + Shoot Dates Eyed Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Actors Cast to Play Missy Elliot, Timbaland, Damon Dash in Aaliyah Biopic Actors Cast to Play Missy Elliot, Timbaland, Damon Dash in Aaliyah Biopic Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

'No Good Deed' Oddly Pushed To Same Opening Weekend As 'Ride Along' - January 2014

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act January 3, 2013 at 7:22PM

'No Good Deed' Oddly Pushed To Same Opening Weekend As 'Ride Along' - January 2014
0
Idris Taraji

This was actually one of the films on my list of 2013 anticipated releases; but with this piece of news, I'll have to take it off that list (which I plan to post in the next day or two).

Box Office Mojo lists that Sony/Screen Gems has moved the release date for super-producer Will Packer's thriller, No Good Deed, from December October 18, 2013 to January 17, 2014.

I'm a bit puzzled by this move, because, also scheduled to open on January 17, 2014, is another Will Packer-produced film (except this one is for Universal, not Sony/Screen Gems), Ride Along, which stars Ice Cube and Kevin Hart.

No Good Deed, which stars Idris Elba and Taraji P. Henson, centers on a former District Attorney, and mother of 2 young children (Henson), who are kidnapped and terrorized by a handsome but mysterious stranger (Elba), who she lets into their home to wait for help, after his car runs off the road nearby.

I'm guessing that one of these 2 films is going to move to another date - maybe Universal will push Ride Along to an earlier or later debut, because I'd say that both films, from all we know of each thus far, will likely be targetting somewhat similar audiences.

Will Packer certainly knows his audience, as he's proving with past films - most recently Think Like A Man, which was immensely successful for Sony/Screen Gems. But I don't think he'd want to be working 2 major releases simultaneously. 

And even if Packer wasn't producing both (Ice Cube's Cube Vision is co-producer on Ride Along, by the way), it still wouldn't seem very smart for both studios to release their individual films during the same weekend.

Unless I'm just completely missing something here. Maybe one film will be marketed to an older, heavily female audience (No Good Deed), while the other will be shopped to younger, mostly male audiences (Ride Along).

Sam Miller (Luther) directed No Good Deed from a script by Aimee Lagos (96 Minutes).

Hart co-stars with Cube in Ride Along as a high school security guard who is ready to get married, but first he must survive a Training Day-like ride along experience with her tough cop brother, who doesn’t want the marriage to happen and tries to scare off the suitor.

Tim Story is directing. 


Shadow & ActNewsletter