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Now You Can Watch "Coming To America" On YouTube Thanks To New Licensing Agreement

by Tambay A. Obenson
April 4, 2012 9:55 AM
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Coming To America

I've actually never rented a movie on YouTube, even though the service has been around for a little bit. Have you?

I've got my Roku player, Netflix and Amazon streaming accounts and I'm good. I'm not sure if Google is going to make YouTube film rentals available on boxes like the Roku; but it's a competitive market. Even Facebook has gotten into the game.

And despite today's news, I can't say I'll be running to YouTube now for my film watching; but maybe some of you already are, or will.

It was announced this morning that, via a new licensing agreement with Paramount Pictures, nearly 500 new movie titles will be added to YouTube's movie library over the next few weeks, for audiences in the USA and Canada.

This makes Paramount the fifth major Hollywood studio to join YouTube's online streaming service, which typically charges around $2 to $4 per rental.

From YouTube press release:

Whether you're a fan of a five-time Oscar winning movie about a boy’s adventures in Paris, everyday vehicles that change into terrifying robots, a charming high school slacker who takes a day off from school, or the most perfect mafia trilogy ever made, YouTube and Google Play will have what you’re looking for thanks to Paramount. Celebrating its 100th anniversary this year, Paramount has been responsible for some of the most memorable films in cinema history. With the addition of Paramount, we now have five of the six major studios and over ten independent movie studios offering nearly 9,000 movies for rent to millions of people around the world. It’s still early days for us, and we’ll continue adding new titles and expanding our service to more countries this year. Many of these movies are available today, and the rest will be added to YouTube and Google Play over the next few months. So grab your popcorn, sit back and press play. Malik Ducard, Director of Content Partnerships at YouTube, recently rented, “Coming to America.”

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  • coming to america | October 1, 2012 6:29 PMReply

    i wish that they can put coming to america back on youtube because that movie is funny and thats my FAVORITE show

  • NinaG | April 4, 2012 3:03 PMReply

    I never pay to rent DVDs (I use the public library) but I would feel weird paying for anything on YouTube...

  • Ava | April 4, 2012 4:58 PM

    Me too, Ninag. My public library now gets in DVDs at an astonishing rate.

    In any case, I think what works for the Netflix type of video rental service is a single digit monthly rate-- $8 per month is preferable to $2-$4 per rental (I am assuming that one film= one rental, perhaps I'm wrong?). And You Tube being what it is, may benefit from taking a leaf out of Amazon & iTunes' book by selling gift cards that one can purchase at any drugstore, convenience store or Target, etc so as to give the customer a non-credit card option.
    And hopefully the You Tube film catalog is more current than 1989.

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