Click to Skip Ad
Closing in...
TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Trailer Debut: 'Black Dynamite' Season 2 Arrives Trailer Debut: 'Black Dynamite' Season 2 Arrives Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Oprah's OWN On Its Way To Becoming A *Black* TV Network (Oh No!)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act December 8, 2011 at 5:32PM

Things that make you go hmm... Read below from longer piece on The Hollywood Reporter's website titled OWN Shifting Attention to Its African-American Viewers:
13
Oprah

Things that make you go hmm... Read below from longer piece on The Hollywood Reporter's website titled OWN Shifting Attention to Its African-American Viewers:

According to OWN president Erik Logan and Discovery Communications CEO David Zaslav, the silver lining in an otherwise bleak performance record for the network since its launch last January is that it's performing particularly well among its African-Americans audience members - especially with a reality show called Sweetie Pies that premiered in October. “Anytime you have a program that pops like Sweetie Pies did, you start looking at what drove it,” Logan tells Adweek. “And we saw that the African-American audience really had a connection with that show. . . . We’re going to look at ways to nurture and grow that.” OWN has an average prime-time viewership of around 216,000 people, but Sweetie Pies enjoys an average audience of around 418,000, making it the highest rated show on the network by far [...] According to Logan, OWN executives will be taking the success of Sweetie Pies in that market into consideration when making future programming decisions.

Like I said... things that make you go hmm...!

We already told you about the success of Sweetie Pies (Serigio's last post on it HERE); so, given the overwhelming success of the show, the fact that African Americans are its primary supporters, and what OWN executives have said about taking that success into consideration when making future programming decisions, what does that mean for OWN from here on? More shows centered around the lives of black people, or just more shows like Sweetie Pies?

Oprah success is tied to the fact that she's always had a wide, diverse fan base. Everybody loves/watches Oprah, and that has factored into how she's structured her programming. And as The Hollywood Reporter notes, "If indeed OWN does begin programming around the relative success of Sweetie Pies and catering to the African-American audience more specifically, it would be a dramatic departure from the formula for Winfrey's success."

As the title of this post states... OWN is on its way to becoming a black TV network :)

This article is related to: Television, Things That Make You Go Hmm...


Shadow & ActNewsletter