Click to Skip Ad
Closing in...
Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Trailer Debut: 'Black Dynamite' Season 2 Arrives Trailer Debut: 'Black Dynamite' Season 2 Arrives Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Oprah's Magazine Now Struggling. Does She Still Have The Magic?

Shadow and Act By Cynthia Reid | Shadow and Act July 25, 2011 at 5:46AM

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.
8

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.

While the whole magazine industry has seen recent declines, Martha Stewart Living is down 14 percent and EveryDay with Rachael Ray is down 25 percent, O Magazine is down by 31 percent according to the Media Industry Newsletter.


An O magazine spokesperson says “O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category. There is softness, especially in the food category, which is systemic to their business, not ours."

While that may be true, a former Hearst insider says “I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone."

Promotional efforts are underway now to bolster the brand. An "O You" event at the Georgia Convention Center will reportedly gross roughly $725,000 if the 5,000 expected attendees each pay $125.

Maybe the real question is can she "reinvent" her message?

(Source: Eurweb)

This article is related to: FYI


Shadow & ActNewsletter