Click to Skip Ad
Closing in...
Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Watch Mekhi Phifer in Trailer for "First-Person Shooter" Zombie Thriller, 'Pandemic' Watch Mekhi Phifer in Trailer for "First-Person Shooter" Zombie Thriller, 'Pandemic' 2016 SXSW Feature Films Lineup Announced - Several World Premieres of Note 2016 SXSW Feature Films Lineup Announced - Several World Premieres of Note HBO Sets April Premiere Date for 'Confirmation' HBO Sets April Premiere Date for 'Confirmation' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch: Tyler Perry Previews 'The Passion' 2-Hour Musical Event in New Orleans Watch: Tyler Perry Previews 'The Passion' 2-Hour Musical Event in New Orleans Before Nate Parker's Nat Turner Film Is Released, Get Prepped By Watching Charles Burnett's 2003 Documentary Before Nate Parker's Nat Turner Film Is Released, Get Prepped By Watching Charles Burnett's 2003 Documentary Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' First Look at Nate Parker's Nat Turner Film, 'The Birth of a Nation' First Look at Nate Parker's Nat Turner Film, 'The Birth of a Nation' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Oprah's Magazine Now Struggling. Does She Still Have The Magic?

Shadow and Act By Cynthia Reid | Shadow and Act July 25, 2011 at 5:46AM

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.
8

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.

While the whole magazine industry has seen recent declines, Martha Stewart Living is down 14 percent and EveryDay with Rachael Ray is down 25 percent, O Magazine is down by 31 percent according to the Media Industry Newsletter.


An O magazine spokesperson says “O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category. There is softness, especially in the food category, which is systemic to their business, not ours."

While that may be true, a former Hearst insider says “I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone."

Promotional efforts are underway now to bolster the brand. An "O You" event at the Georgia Convention Center will reportedly gross roughly $725,000 if the 5,000 expected attendees each pay $125.

Maybe the real question is can she "reinvent" her message?

(Source: Eurweb)

This article is related to: FYI


Shadow & ActNewsletter