Click to Skip Ad
Closing in...
Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad Steele: 'How to Get Away w/ Murder' & 'Black-ish' - the Good & the Bad Watch First Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Watch First Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap "Randy, Red Superfreak and Julia" - 'Scandal' Season 4 Premiere Recap Shonda Rhimes Night Is a Big Success for ABC. 'How to Get Away With Murder" Draws 14 Million Viewers Total Shonda Rhimes Night Is a Big Success for ABC. 'How to Get Away With Murder" Draws 14 Million Viewers Total 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... 'How to Get Away with Murder' Episode 1 Recap + Your Thoughts... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... Read What YOU Thought About 'Black-ish' After Last Night's Premiere... 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) 5 Netflix Streaming Titles You May Not Know Are Available & May Want to Check Out (9/23/14) Awkward Black Girl's Next Misadventure: Her Own Studio Awkward Black Girl's Next Misadventure: Her Own Studio 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. 101-Year-Old Film Footage Found in Museum's Collection Is Earliest-Known Feature Made w/ Black Actors. First Public Screening in Nov. 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Thankfully, 'The Equalizer' Gets an "R" Rating From the MPAA (No Surprise Here) Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Early Reviews Say 'How To Get Away With Murder' is Very Much in the Style of 'Scandal.' Good Thing or Not? Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More) Exclusive: Omari Hardwick Raw (Career Evolution, Transition, Testimony Of Faith In Hollywood, 'Kick-Ass 2,' More)

Oprah's Magazine Now Struggling. Does She Still Have The Magic?

Shadow and Act By Cynthia Reid | Shadow and Act July 25, 2011 at 5:46AM

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.
8

It's no secret that Oprah's new joint venture television network with Discovery, now called the OWN network, has been struggling from day one. Not long ago, she let everyone know that plans were in the works to do some revamping. However, now comes word that her publication, O Magazine, is also struggling with ad sales.

While the whole magazine industry has seen recent declines, Martha Stewart Living is down 14 percent and EveryDay with Rachael Ray is down 25 percent, O Magazine is down by 31 percent according to the Media Industry Newsletter.


An O magazine spokesperson says “O’s ad page performance is pretty consistent with what’s going on in the women’s lifestyle category. There is softness, especially in the food category, which is systemic to their business, not ours."

While that may be true, a former Hearst insider says “I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone."

Promotional efforts are underway now to bolster the brand. An "O You" event at the Georgia Convention Center will reportedly gross roughly $725,000 if the 5,000 expected attendees each pay $125.

Maybe the real question is can she "reinvent" her message?

(Source: Eurweb)

This article is related to: FYI


Shadow & ActNewsletter