Click to Skip Ad
Closing in...
HBO Drops First Trailer for 'Confirmation' HBO Drops First Trailer for 'Confirmation' Watch First Trailer for 'Roots' Reboot Watch First Trailer for 'Roots' Reboot Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

OWN Network Deep In The Red

Shadow and Act By Sergio | Shadow and Act November 2, 2011 at 2:41AM

Anyone who's ever done it before can tell you that it's not easy or cheap to start a TV network (ask His Satanic Majesty Rupert Murdoch). It takes time, luck, money - lots and lots and lots of it - before you find shows that click with an audience; and that is if you're very lucky.
10

Anyone who's ever done it before can tell you that it's not easy or cheap to start a TV network (ask His Satanic Majesty Rupert Murdoch). It takes time, luck, money - lots and lots and lots of it - before you find shows that click with an audience; and that is if you're very lucky.

In other words, Oprah Winfrey is finding out that having a hit show is one thing, but a hit network is something else completely different.

Yesterday Discovery Communications released its thrid quarter earnings report, and despite an overall increase in revenue, they made it clear that their Oprah Winfrey Network is a financial drag on the company.

So far OWN is in the red, to the tune of $55.6 million, and Discovery admitted that the network is still struggling to find viewers. So far, the new shows listed to the lineup - the Rosie O'Donnell talk show and Oprah's Lifeclass - have had "sluggish starts" and haven't been the audience pullers that they were hoped to be.

For 2011, Discovery reported operating expenses for OWN of nearly $160 million, compared to total revenue of $104 million. However Discovery CEO David Zaslav said that he's sure "OWN's fortunes will improve now that Winfrey is serving as full-time CEO."

Well, that has yet to be proven.

Zaslav also added that: "We are working hard to develop content that will appeal to her audience. We are building some meaningful audience growth and flow. Viewership is up from previous levels (and) there's some nice momentum going into 2012. … We are starting to swing in a positive direction in term of getting people to spend more time with us."

Like I said, it's tough to start a network.

This article is related to: Television


Shadow & ActNewsletter