Click to Skip Ad
Closing in...
Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Meet the Cast of FX's 'American Crime Story: The People v. O.J. Simpson' (First-Look Images) Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in June Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch a Clip From Ethiopia's First-Ever Cannes "Official Selection" - Coming-of-Age Drama 'Lamb' Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial David Oyelowo on the Craft of Acting & Advice for Young Actors David Oyelowo on the Craft of Acting & Advice for Young Actors BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO First Look at CBS' 'Rush Hour' Series + Official Synopsis First Look at CBS' 'Rush Hour' Series + Official Synopsis What Did You Think of 'Bessie' After Last Night's Premiere? What Did You Think of 'Bessie' After Last Night's Premiere? Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Pepsi Sets Up Hybrid $50 Million Fund To Support Beyoncé's Creative Projects

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act December 10, 2012 at 4:52PM

A worth-sharing piece of news on this new partnership between Beyoncé and Pepsi, courtesy of the New York Times.
1
beyonce

A worth-sharing piece of news on this new partnership between Beyoncé and Pepsi, courtesy of the New York Times.

In summary... Pepsi is getting even deeper into the Beyoncé business, in what is being called a "hybrid project" that will include the usual Pepsi product marketing (print, TV and more) using Beyoncé's image, but, even further and more intriguing, a multi-million-dollar fund to "support the singer’s chosen creative projects," which will include, of course, her music efforts, and more - possibly bleeding into film/TV/Web projects; "... on her creative whim" are the words used in the article.

To wit, as the NY Times piece states:

They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company. For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

The multiyear deal is estimated at $50 million, with a piece of it going towards what Pepsi calls a "creative content development fund."

Every detail of this agreement isn't given, but, to start, in early 2013, look for Beyoncé in a new Pepsi TV ad (her 5th for the brand since 2002); and also, her face will appear on a limited-edition line of Pepsi cans. 

You can read the full NY Times report HERE.

This article is related to: Beyoncé Knowles


Shadow & ActNewsletter