Click to Skip Ad
Closing in...
The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Backlash Against New VH1 Series 'Sorority Sisters' Backlash Against New VH1 Series 'Sorority Sisters' Tessa Thompson Books Female Lead Role in Ryan Coogler's 'Creed' Opposite Michael B. Jordan Tessa Thompson Books Female Lead Role in Ryan Coogler's 'Creed' Opposite Michael B. Jordan Samuel L. Jackson Has His Own Challenge for Other Celebrites in Reaction to "Racist Police" (Watch) Samuel L. Jackson Has His Own Challenge for Other Celebrites in Reaction to "Racist Police" (Watch) Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Page to Screen Possibilities for Chimamanda Ngozi Adichie's 'Americanah' (Lupita Nyong'o, David Oyelowo Starring) Page to Screen Possibilities for Chimamanda Ngozi Adichie's 'Americanah' (Lupita Nyong'o, David Oyelowo Starring) David Oyelowo Joins Lupita Nyong’o in 'Americanah' Film Adaptation David Oyelowo Joins Lupita Nyong’o in 'Americanah' Film Adaptation Leaked Sony Emails Reveal Interest in Destiny's Child Biopic + Immersive Kanye West Feature Film Experience Leaked Sony Emails Reveal Interest in Destiny's Child Biopic + Immersive Kanye West Feature Film Experience Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?) Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?) What Sony Pictures Chief Amy Pascal Should Do if She Sincerely Wants to Make Amends What Sony Pictures Chief Amy Pascal Should Do if She Sincerely Wants to Make Amends Ava DuVernay Earns Her Way Into the History Books - First Black Woman Director to Be Nominated for a Golden Globe Award Ava DuVernay Earns Her Way Into the History Books - First Black Woman Director to Be Nominated for a Golden Globe Award Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Will You Join The Boycott 'Exodus' Movement? (Or You Don't Care) Will You Join The Boycott 'Exodus' Movement? (Or You Don't Care) My MoviePass Experience - What Works & What Could Be Improved (The Movie Theater Subscription Service) My MoviePass Experience - What Works & What Could Be Improved (The Movie Theater Subscription Service) Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Will Smith Explains Why Willow Smith Dropped Out Of 'Annie' Remake Will Smith Explains Why Willow Smith Dropped Out Of 'Annie' Remake Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Producer Will Packer Shares His Proven Formula For Box Office Success, Talks Industry Trend Shifts

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act February 13, 2014 at 2:11PM

Producer Will Packer Shares His Proven Formula For Box Office Success, Talks Industry Trend Shifts
10
Will Packer, Kevin Hart

We've interviewed producer Will Packer twice on this blog over the last 4 years; although the last time was in 2012, after Think Like A Man opened to huge box office, shocking all of Hollywood. 


I'm sure we'll get to interview him again in the future (the man has a full plate of films on the horizon), but in the meantime, I thought I'd share this interview he gave to Bloomberg TV a week ago, as hi latest, Ride Along, was on the verge of crossing $100 million in box office. 

There was much speculation across the web as to why the film was doing so surprisingly well, but Packer breaks it down for us in the below clip, as he shares what his formula for success is (a formula that's proven to work, and continues to do so very well). He also talks about Kevin Hart and his work ethic (which is, in part, what makes him the success that he has become), the changing landscape for cinema as new platforms become even bigger factors in production/marketing/distribution decisions made at the studio and indie level, and a bit more.

It's worth a listen, so check it out below - a peek behind the proverbial curtain:

This article is related to: Will Packer, Kevin Hart


Shadow & ActNewsletter