By Curtis Caesar John | Shadow and Act August 21, 2014 at 12:33PM
Over the past few months the transmedia company Project Catalyst has been profiled here announcing the organization, their award win for film innovation, and for an upcoming film series. Yet, what has taken more precedence lately is the unveiling of their multicultural film and entertainment app. With an exciting national tour, Project Catalyst has successfully executed crowd-filled app launch events this summer in New York City, Chicago, and Los Angeles. Their new digital media app is now available for the masses to download in both Apple (App Store) and Android (Google Play Store) on smartphones and tablets.
The Project Catalyst app presents a significant breakthrough. It is the first application software to distinctively showcase narrative short films, documentaries, and music videos all made by and featuring the brightest new multicultural talent from Black, Latino/a, and Asian communities. With a wide array of film genres represented including drama, animation, and experimental, the app’s content deals with themes of love, identity, sacrifice, family, and more. The app features three separate content channels with fresh names in place of typical categories: 'Reflections,' 'Vibes,' and 'Truth' to replace narratives, music videos, and documentaries. Users who download the app receive a new way of experiencing culture through mobile devices and digital content that reflects the type of programming multicultural communities are clamoring for.
The Project Catalyst national app launch events have attracted many special guests like image activist and CNN contributor, Michaela Angela Davis, who attended the New York event at the Museum of Contemporary African Diasporan Arts (MoCADA). Davis tweeted about the app touting its uniqueness as the "Netflix culturally curated around people of color." The Chicago event was held at the newly opened Black Cinema House designed by visual artist Theaster Gates, while the Los Angeles launch occurred in the heart of Hollywood on the lot of Raleigh Studios with a mix of industry & independent talents and celebs attending including, actor/comedian Craig Robinson (Peeples, "The Office") as well as Get On Up and True Blood star Nelsan Ellis.
According to Project Catalyst founder, filmmaker and media scholar Artel Great, "We’ve really struck a chord. Since our U.S. tour began last month we’ve already found a global audience that has downloaded the app in 11 countries across the world. To know people are already watching content on our app in Europe, North and South America, Asia, Australia, the Caribbean and the Middle East speaks volumes. It means there is an appetite for humanistic content that reflects the broader experiences of people of color, and it’s bigger than most Hollywood executives understand."
Notably, the Project Catalyst app is now available and FREE to download and watch high quality films– though it is purely mobile, and currently cannot be viewed on desktop computers. The app features a variety of content from the likes of London filmmaker Shola Amoo’s sci-fi bender, Touch, musician and singer Cody Chestnutt, and the documentary La Tierra de los Adioses by Stefani Saintonge, winner of the inaugural Essence Black Women in Hollywood Short Film Contest. Whether you are a film lover looking to enjoy more diverse entertainment options or a filmmaker seeking to raise the visibility of your film, the Project Catalyst app is exactly what you need. Filmmakers interested in submitting content can even contact the company directly from the app.
For easy access, you can find the Project Catalyst app here to download free & watch.
See more about Project Catalyst at ProjectCatalyst.com