Still from "Luther" Starring Idris Elba
BBC America Still from "Luther" Starring Idris Elba

A little background...

The Promax UK conference is the highlight of the television marketing calendar... The Promax Awards reward the very best in creative, strategy and innovation over the last year, with fierce competition across all the terrestrials and digital channels, particularly in the coveted Best Direction and Channel of The Year awards. We are also particularly proud to support new talent with the Promax Student Awards and Best Newcomer.

This promo for season 2 of idris Elba's acclaimed Luther series won the Best Drama Promo Promax award; for the full list of winners, go HERE:

Best Drama Promo (Originated) from Promax UK on Vimeo.