Rodney Evans' sophomore effort, The Happy Sad, opened in theaters 10 days ago, Friday, August 16th at the IFC Center in NYC and at the Sundance Sunset Cinema in LA, with a $3486 per screen average, on 2 screens, and has been extended in New York, at IFC Center (6th Av and W. 3rd St) through this Thursday, Aug 29th, with daily shows at 5:55pm.
This release effort is entirely spearheaded by the filmmakers themselves, with a very limited advertising budget, meaning word of mouth is key in a strategy like this.
The film will expand to the top ten major markets over the course of the next few weeks, and will become available on major digital platforms (including Netflix streaming, iTunes, Hulu, Amazon on Demand, Vudu, XBox and others) in January 2014.
Rodney's 2nd feature follows two young couples in New York - one black and gay, one white and heterosexual - who find their lives intertwined as they create new relationship norms, explore sexual identity, and redefine monogamy.
The film's cast includes: LeRoy McClain (The History Boys), Sorel Carradine (The Good Doctor), Charlie Barnett (Gayby, Chicago Fire), Cameron Scoggins (Lovers), Maria Dizzia (Martha Marcy May Marlene, Louie), Sue Jean Kim (Bachelorette), Jamie Harrold (Erin Brockovich, The New Tenants - 2010 Academy Award Winner - Best Live Action short), and Michael Nathanson (Side Effects, Time Freak - 2012 Academy Award Nomination - Best Live Action short).
For ticket info in NYC, where it's been extended through this Thursday, follow the link below.