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'Scandal' Hits New Series Highs, Dominates & Finishes #1 In Its Time Slot

Television
by Tambay A. Obenson
January 11, 2013 12:54 PM
2 Comments
  • |

It seems as if the show continues to attract new audiences with every episode.

The key paragraph from the ABC press release is this:

Continuing to deliver its best-ever lead-in retention out of an original Grey's (90%), ABC's Scandal dominated CBS' Elementary in Adults 18-49 (+17%) to finish as the #1 program in Thursday's 10pm hour for its 3rd straight original broadcast. Surging over its winter finale on 12/13/12 in Total Viewers (+18%) and Adults 18-49 (+17%), Scandal delivered new series highs across the board, including viewers and all key Adult demos (AD18-34/AD18-49/AD25-54). Furthermore, the ABC sophomore drama improved by double digits over an original Private Practice in the hour on the year ago night in viewers (+29%) and young adults (+22%).

This should be good news to all you Scandalistas who dominate my Twitter news feed every Thursday night from 10pm to 11pm.

If you missed last night's episode, watch it in full below:

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2 Comments

  • ALM | January 11, 2013 9:40 PMReply

    Yep. People are even starting to have watch parties. Michael Baisden had one last night.

  • Akimbo | January 11, 2013 3:42 PMReply

    Shonda sure knows how the work the hell out of a mid-season replacement! Good for her. I'm really taken aback that the episode is only 35 minutes long, though; that's a crazy amount of commercials.

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