Click to Skip Ad
Closing in...
Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') Watch: Misty Copeland Series 'I Will What I Want' Directed by Sheldon Candis ('Luv') OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' OWN Will Explore One of America's Most Exclusive & Historically Significant African American Beach Communities in 'Sag Harbor' Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Teaser for 'Jurassic World' (4th Movie in Mega Franchise) Surfaces Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer For Controversial Artist Kara Walker’s Film ‘An Audience’ Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Watch Trailer for 'Storms of Carnage: The Black Panther Unleashed Part 2' (A Fan-Made Film) Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Rumorville - This Actor Just May Be in Contention to Play Apocalypse in 'X-Men: Apocalypse' Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations Watch Uncomfortable Interview Bill Cosby Gave to AP on Rape Allegations  Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Toni Morrison Breaks Down Race as a Social Construct to Stephen Colbert Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Viola Davis, Phylicia Rashad, Laurence Fishburne Will Celebrate August Wilson in PBS Special Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Review: 'Seasons of Love' Might Be Yet Another Train Wreck of a Ratings Bonanza for Lifetime Wow! BBC Announces That Idris Elba Will Return for a 2-Part 'Luther' Event Series in 2015 Wow! BBC Announces That Idris Elba Will Return for a 2-Part 'Luther' Event Series in 2015 Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Lupita Nyong'o Will Star in Mira Nair's 'Queen of Katwe' Film Adaptation (On Ugandan Chess Prodigy Phiona Mutesi) Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature Whoa! Steve McQueen & Harry Belafonte Are Teaming Up on a Paul Robeson Film. Will Be His Next Feature White People Don't Get It Because They Never Had to White People Don't Get It Because They Never Had to Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Selling The Sizzle: Check out the Free Trailer We Created for One Lucky Filmmaker

Shadow and Act By CJ Harris | Shadow and Act December 31, 2013 at 12:07PM

Selling The Sizzle: Check out the Free Trailer We Created for One Lucky Filmmaker
13
The Exchange

A few weeks ago I invited filmmakers to send me their projects in hopes of getting Double Wide Trailers to create a top-notch theatrical trailer for their film for free. Needless to say, a lot of incredible work came across my desk. Full-length features, documentaries, shorts, webisodes -- there is really some great work out there. Lots of folks with lots of passion. But after much deliberation, Double Wide Trailers selected Robert Poole’s 7-minute short "The Exchange" from among the submissions.

The Log Line for "The Exchange" reads: Trapped in a failing marriage, Brian seeks the help of a mysterious 'fixer' known for his ability to change the lives of his clients forever.

I found "The Exchange" to be an edge-of-your-seat, suspense-thriller. It has a great storyline, major star power (Michael Beach plays a worthy protagonist) and the production value is superb. The film is beautifully shot, so the approach to the trailer was to keep it simple and let the movie speak for itself.  We started off with a rough script (below), which served as the blue print for the direction.


After the first rough cut following this script, we seemed to be missing the mark. The story was there for the most part, but where was the intrigue? We went back, slowed down the pacing and let the cut breathe a bit more. We also added two graphic cards: "WHEN LOVE IS LOST" and "HOW FAR WILL YOU GO?" Now we were cooking with grease.  

The story structure was solid but we needed the right music to really bring the cut to life. I brought in Joey Padovani of Beautiful 7 Recordings to score to the cut. Joey took the time to design a custom track exclusively for this trailer.  He dissected each scene and created a moody, atmospheric sound bed that drives the cut from start to finish. Joey describes his approach to the music like this: “I had to approach the trailer with a love/hate texture.  Piano for the love, and strings for the unknown – fear of what’s going to happen.”  

The subtle nuances in the music, the pregnant pauses, the way the track builds to an ominous crescendo. It all adds to the intrigue. The sound design takes the cut to a whole new level. Joey knocked it out of the ballpark.

But enough about the mechanics of the trailer. See for yourself:

Editor: Kamilah Amirah BryantSheCreatedIt.com

Audio Mixer/Sound Design: JosephJoeyoPadovaniBeautiful 7 Recordings, Beautiful7.com

Double Wide Trailers is committed to helping emerging filmmakers raise the marketability of their films with a professional movie trailer that is eye-catching, inventive and most of all memorable. If you have a project in need of creative help, email us at doublewidetrailers@verizon.net. We look forward to taking your project to the next level.

About the Filmmaker:

Robert L. Poole has directed a wide range of work including stage plays, documentaries, music videos, and short films. His shorts have played in festivals throughout the country. He is currently developing his first feature-length film.

Robert L. Poole
http://isaiah40films.com

About "The Exchange"

The Exchange was developed as a part of a fellowship I received shortly after graduating film school. We were challenged to write, develop, shoot, and edit a short film (10 minutes or less) in 10 weeks using the company’s production office as our sole location. As a result the conference room became a living room, the screening room became a bedroom, and so on.

This film is just starting its festival run so having a trailer that intrigues people is a huge plus in terms of promotion. CJ’s work really breathes new life into the story which is a mashup of sci-fi, mystery, and romance. Moving forward, I would love to develop a series based off the mood and theme of this short."

About CJ Harris

CJ Harris has been creating award-winning promotional campaigns for over 10 years. As Senior Writer/Producer at HBO, CJ’s groundbreaking promos for Def Poetry have become legendary in the industry.  While at HBO, CJ worked on a number of high-profile campaigns including Jill Scott’s No. 1 Ladies Detective Agency, HBO Documentary Films, and Chris Rock Kill the Messenger. Her most recent work as Creative Director at BET Networks includes launching the BET Original Movie Being Mary Jane, overseeing the promotional campaigns for The Game, Black Girls Rock and Scandal on BET as well as dozens of other network series, tentpoles and movies. CJ holds a B.S. in Broadcasting and Film from Boston University.  When CJ’s not shaping dope creative she spends her time watching sports and yelling at the TV. To sample CJ’s work, go to: http://vimeo.com/cjharris

This article is related to: Robert Poole, CJ Harris


Shadow & ActNewsletter