Well, it's worked for some, and not well for other *celebs* who've taken to Kickstarter recently to raise money to finance their feature film projects.
I'm sure Shemar Moore hopes that his campaign falls under the former category.
His project is a romantic comedy titled The Bounce Back, which he'll star in, along with Nadine Velazquez (you'll remember her from the opening scenes of Flight, opposite Denzel Washington).
Instead of me telling you about the project and the campaign, I'll hand the mic over to the man to tell you all about it himself. If you dig his pitch, head over to the project's Kickstarter campaign page to make your contribution.
At the time of this post, after just over a day into the campaign, he's raised close to $35,000, with 28 days to go in a campaign to raise $1.5 million. Not Zach Braff numbers at around this time into his campaign; but not a bad start either.
Here you go: