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Shemar Moore Takes To Kickstarter To Raise $1.5 Million To Finance Romantic Comedy

by Tambay A. Obenson
May 24, 2013 4:45 PM
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Shemar Moore - The Bounce Back

Well, it's worked for some, and not well for other *celebs* who've taken to Kickstarter recently to raise money to finance their feature film projects.

I'm sure Shemar Moore hopes that his campaign falls under the former category.

His project is a romantic comedy titled The Bounce Back, which he'll star in, along with Nadine Velazquez (you'll remember her from the opening scenes of Flight, opposite Denzel Washington).

Instead of me telling you about the project and the campaign, I'll hand the mic over to the man to tell you all about it himself. If you dig his pitch, head over to the project's Kickstarter campaign page to make your contribution.

At the time of this post, after just over a day into the campaign, he's raised close to $35,000, with 28 days to go in a campaign to raise $1.5 million. Not Zach Braff numbers at around this time into his campaign; but not a bad start either.

Here you go:

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  • MalcolmX | May 28, 2013 11:09 PMReply

    When will these niggas learn

  • Lyn | May 28, 2013 8:34 PMReply

    BLUETOPAZ: I hear you. Loud and clearly. For some reason this last comment made my Laugh out Loud(not at you). I really sense your frustration with the presentation. I totally get it. I guess we have let numbers determine whether or not the supporters really need to see the trailer, or have better pitch. For now, it's a waiting game... 24 days left. And since my last comment, an additional 5K has been given. I honestly think he'll do well, or at least come really close.

  • LYN | May 28, 2013 5:39 PMReply


    For some reason, I was not able to reply next to your name, as it was not an option. But anyway, I'm not calling everyone a hater. And no, I don't expect everyone to pick up and write a script. Obviously, everyone is not made to do this. People are entitled to their opinions, but all it takes is 1 to 2 minutes of extra time to research before posting.

    If there's no footage of the film, more than likely the film has not began Principal Photography to do this yet. Though he used his "star power" to sell the film, I don't think that was the reason we didn't see footage. And by the way, people use their influence all the time. It's perfectly okay to me to do, if you can.

    My main issue is that regardless of whether it's Black, White, Blue, or Green Media that's being critiqued, often times individuals are quicker to complain without thought, as oppose to providing helpful suggestions, and productive critiques of projects in works.

  • BluTopaz | May 28, 2013 8:08 PM

    Who cares about principal photography? One of my grad school projects was to present a pitch to the class and a producer at Oxygen. We were required to create some form of media to accompany our written pitch. I do motion graphics, so I created an animatic of all the imagery and footage I could steal, I mean cobble together (thanks!) to illustrate my doc series concept. And all I wanted was an A+ grade, not a million bucks. Shemar has tons more money and resources than I do, and he couldn't even be bothered to shoot one scene? And ok he doesn't have any footage--be creative and take some of that CSI money and hire a clever person in advertising to do a wink, wink video about how this movie will be different than allllllllllllllllll the other romcoms out here-at least respect the intelligence of his potential audience.

    It's cool if someone wants to support this or any other project, but my main issue is that now folks are getting lazy with their pitches. And there should not be any "research" necessary especially since he is solely using his "star" power--the proof should be in the pudding and this pitch doesn't have it. I've only donated to two crowdfunding campaigns, Issa Rae's Awkward Black Girl cuz I already knew the show was mad funny, and that doc featured on S&A about those exonerated Black men who are now investigating cases of other wrongfully accused because the stories of each man featured were compelling--one made me kinda teary eyed. No additional research was necessary for me to want those projects to succeed.

    "productive critiques of projects in works" But that's the point--there is nothing in the works here.

  • Katie | May 28, 2013 5:18 PMReply

    Bwahahaha I wish I would support a film where a black man courts a white woman, lol hell naw. Better ask them white wimmiz to help his arse. Seriously though, more romantic comedies preying off the insecurities of women? What self respecting woman would fund this mess?! And ain't nobody going to be 'talking about this years to come.' This is the same old, same old garbage, they'll forget as soon they leave the theater. You know, even if he did have all that CSI money, if he created something different and complex, I would actually support it on my pathetic college budget (providing the love interest was a black woman). But if he wants to come me with this stupid ish, he can go somewhere the fvck else.

  • Katie | June 5, 2013 9:01 AM

    @MILES ELLISON That's not true. Plenty of black films that are complex and different get funded. I've actually studied this phenomenon of kickstarter and indiegogo and the impact it has had on black content creators. Gon' somewhere with that mess.

  • Miles Ellison | May 29, 2013 9:25 PM

    If he created something different and complex, almost nobody would support it. Complexity and uniqueness don't sell. Tired stereotypes and stories do.

  • Lyn | May 28, 2013 3:54 PMReply

    I'm not understanding the amount of "naysaying" on here. If you must be critical of the brother, at least try to have more support behind your arguments. Some of the commentary seems like one big, empty "bowl" of critique.

    #1. Now, I agree...the video can be edited a little better to get to the heart of the actual project a little quicker. I honestly lost a little interest half way through, but pushed hard to finish it. For others who made it through it's entirety, you may agree that Shemar gives GREAT reason(s) for choosing to go the Kickstarter route. If you did not finish, go have a complete look this time. I just watched it twice.

    #2. Shemar Moore is very relevant. He never left. He's been busy working on day and night time television: 8 years plus on Criminal Minds, and 10 years on The Young and the Restless. Just IMDB him. Did you do this first before commenting? I did. Now, that seems like a pretty stable and relevant acting career to me. Just because you haven't seen him in a lot of films, does not discount his ability to create a film using Kickstarter.

    #3. Yes, the film sounds like another "Think Like a Man", "Two Can Play That Game" "Hitch" type of romantic movie based on "Love Rules". But he actually makes it clear in the video love can't be based on rules, which is what point of the story will aim to please. More than likely, most women will love the movie because it's about love, and men will watch the movie because...well, they love their women. So everyone will be happy! The film has a chance to do well, so just be open. If you want a more original idea, start writing. It's not as easy as you think.

    #4: When anyone--celebrity or "average joe" gets on here to publicize something they're really passionate about, they're more than likely targeting OTHER passionate people who will have the funds to support the film. If you do not fall in that worries, just don't support it. But my suggestion would also be for you not assume that he's trying to take someone else's money. That's pretty negative thinking. Contrary to belief, there are many compassionate, wealthy investors who would love to help this project out. Hence the climbing numbers of the campaign after only 2 days.

    #5. Lastly, Love is Blind. As an Award-winning African-American Female Film Producer, I will tell stories that I can relate to. IF I should produce a movie about love one day, I can not guarantee that it'll be featuring an interracial couple. BUT, If Shemar chooses a Latina woman(and I agree that this does affect the viewers, sadly), then let him. Your opinions matter, but they don't change his concept of what or who he thinks a great film about love should include. He actually addresses this as the main reason why he does not the want the film financed by...well...FINANCIERS. Because he knows that the film will more than likely become far from what he envisioned.

    So, that's my 5 cents for now...Carry on, now:)

  • BluTopaz | May 28, 2013 4:21 PM

    btw, it's not even necessary for folks to write their own content as opposed to critiquing a campaign. There have been quite a few crowdfunding videos featured here that have received very positive feedback overall for solid reasons, so it's not a matter of people hatin' cuz they don't realize "it's not as easy as it looks".

  • BluTopaz | May 28, 2013 4:16 PM

    "The film has a chance to do well, so just be open. If you want a more original idea, start writing. It's not as easy as you think;'

    Why is this the standard reply of so many people who get upset about any critiques of Black media? If you go to one restaurant and decide you didn't like the meal, do you swear off restaurants and decide to only cook for yourself from now on? What about music--you don't like what's on the radio, you going to pick up an instrument? Audiences in general are pretty sophisticated nowadays, if a media maker puts out something that's perceived as generally wack, people are going to comment on that. Since you are touting Shemar's credentials, it's safe to say he should have known better to present a more solid pitch instead of this.

    My 2 cents: this type of funding campaign is beyond lazy: to not show any footage at all, and have someone stand up and TALK about how great they think it is based on their "star" power? Ok.

    The below are valid opinions which have been explained in detail. Your analysis took longer to write than what the "naysayers" had to say.

  • Zaidi | May 28, 2013 2:40 PMReply

    I'm waiting for him to 'grow up' and be himself. After all, the more you give of yourself, the more you get back.

  • Donella | May 28, 2013 9:20 AMReply

    If I contribute on the front end, I want a nice slice off the back end. If he's selling points, then MAYBE. The celeb-driven crowdfunding reminds me of how I felt when Hillary Clinton lost the primary to Obama and then started whining for supporters to finish paying off her campaign debt, like are you for real?

  • Justin D. | May 26, 2013 12:24 AMReply

    I'll pass. Not a fan of romantic comedies, and not a fan of people who already have millions asking the average person to give them more millions so they can finance their vanity projects. Finance the damn thing yourself. Will the people who back his project get free tickets to the movie, or will they have to shell out another $13 on top of whatever they already donated?

  • sandra | May 25, 2013 8:21 PMReply

    Not a fresh concept.

  • Ava | May 25, 2013 7:26 PMReply

    I became bored less than halfway through this promo. That would definitely be a negative. The Kickstarter thing is being driven into the ground by so-called celebs. And based on this pitch, I don't believe that its going to all that Moore talks it up to be. I wish him luck though, because he has just as much right to make a redundant, crappy film as any white producer/director.

  • ScriptTease | May 25, 2013 1:34 PMReply

    Yeah, I have no desire to watch a black man move mountains to be with a white woman, I see enough of that live, up close and in living color. Sorry to be that way, but it's about time for some unadulterated black love stories, where the black man moves heaven and earth for the BLACK woman. That's what's up. But I wish Shemar the best.

  • Geneva Girl | May 25, 2013 4:07 AMReply

    He took his shirt off? Why not just strip to raise the money? I don't know whether it's sad or funny.

  • Dcgal | May 25, 2013 2:17 AMReply

    Why not hit up Eddie Murphy or Will Smith for cash instead of taking soaking the Average Joe. Those "stars" need to start ginancing projects. Its not like they dont have it. Better dig into tgat CSI cash. Maybe the white chicks will support him. Theyre pretty gullible.

  • sandra | May 24, 2013 10:36 PMReply

    This could be a nice BET movie.

  • DJP | May 24, 2013 10:19 PMReply

    I'm laughing and crying at this video.

  • Miles Ellison | May 24, 2013 8:46 PMReply

    What's next, a Kickstarter campaign for a black hair salon movie?

  • Lovesfilmnmusic | May 25, 2013 10:57 AM


  • ALM | May 24, 2013 8:14 PMReply

    Notice that the word celebs was placed in quotes above, oh, the shade. LOL

    Good for Shemar, but visibility will be an issue for him.

    Shemar was EVERYWHERE about ten years ago. I barely see or hear about him now, unless some blog features him frolicking on the beach or grabs a picture of him helping his mom with errands, etc. If it weren't for S&A I wouldn't even know that he had a campaign, and let's face it. I don't know if Shemar ever completely "crossed over" in his popularity.

    Even though he has been on "Criminal Minds" for several years, I still believe that over half of his fan base are African Americans, and his visibility has been very low with African Americans lately.

  • Campbell | May 24, 2013 8:03 PMReply

    Criminal Minds just got renewed on CBS so I know the boy Shemar got money. Not knocking the hustle though.
    If your buying Steve Harvey's book, spending money on dinner and a movie for Think Like a Man, then why not invest in this.
    Exploiting the feelings and emotions of woman looking for love is a billion dollar business...

  • bohemian princess | May 24, 2013 7:28 PMReply

    I don't consider the VM kickstarter campaign in the same league as Zach Braff, MJH & now Shemar Moore. Kristen and Rob Thomas did not own the VM intellectual property and even though they did want to fund the movie themselves WB would not sign off on it since they did not believe there was enough fan interest and after 6 years of trying this was the only way the film was getting made. VM is not a vanity project as is the case with Braff and Moore. I didn't hear anything new or even remotely interesting about Shemar's project and then he tops it off with the lamest kickstarter video I think I've ever seen. Sell me on your project with your words not your fall back position of taking your shirt off. Seriously?

    That being said I gained a huge amount of respect for Kevin Smith when discussing not utilizing crowd funding to fund Clerks III which he could have easily done.

    "But now I'm feeling like that's not fair to real indie filmmakers who need the help. Unlike back when I made CLERKS in '91, I've GOT access to money now - so I should use that money and not suck any loot out of the crowd-funding marketplace that might otherwise go to some first-timer who can really use it. So if I can get away with it, I'm gonna try to pay for CLERKS III myself. As much as I love the crowd-funding model (and almost did it myself in early 2009 with, that's an advancement in indie film that belongs to the next generation of artists. I started on my own dime, and if I'm allowed, I should finish on my own dime."

  • Adam Scott Thompson | May 24, 2013 6:55 PMReply

    Another black rom-com? Is that the only way we want to see ourselves? Jeez...

  • Adam Scott Thompson | May 28, 2013 12:01 AM

    Yep. Just like that Obama '08 rom-com that starred Brian White (can't think of it off the top of my head). It's more about the typical "style" of black rom-coms that's the turnoff. No new concepts (think "500 Days of Summer"), and it all seems so... BET's Arabesque.

  • Lovesfilmnmusic | May 25, 2013 10:54 AM

    You consider it a Black Rom Com even though the Latina lead actress?

  • FactChecker | May 24, 2013 6:44 PMReply

    Um, no. I WILL not support you, Shemar. But good luck!
    And I agree, damn you, Zach Braff and Kristen Bell. Look what you've started!!! Ugh!!!

    Oh, and Shemar, if you'd cast a black actress instead of a Latino actress you might
    have a better chance at getting your female fanbase to support you.

  • Ninjayu | May 24, 2013 5:55 PMReply

    Lol, no. You can't have my money for your pet project.

  • Poppy | May 24, 2013 5:10 PMReply

    Damn you Zach Braff and Kirsten Bell for starting this shit! lol And damn you Steve Harvey, Rob Hardy and Will Packer for making a successful book and movie that will be copied repeatedly by EVERYBODY! lol

  • Nunya | May 24, 2013 5:04 PMReply

    I couldn't even finish that it was so bad. But good luck anyhow.

  • hiveship99 | May 24, 2013 5:00 PMReply

    It will be a cold day in h%ll before I send one red cent on this fool and his non-acting self. Seriously? If studios don't want to cast you in a romantic comedy, that is on you. Please have a seat Shemar.

  • sandra | May 24, 2013 10:33 PM

    @Hive - He's taking action instead of sitting by the phone waiting for someone to hand him something. Isn't that what most of us are always encouraging?

  • Rodney | May 24, 2013 4:58 PMReply

    He's definitely working his facebook and twitter following and getting celebrity friends to drive their followers to his kickstarter page. I don't know if he'll reach $1.5 mm, but he'll get a lot of pledges.

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