Click to Skip Ad
Closing in...
Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Trailer Debut: 'Black Dynamite' Season 2 Arrives Trailer Debut: 'Black Dynamite' Season 2 Arrives Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Shemar Moore Talks to S&A About Crowdfunding Over $630,000 for His Next Film, Color in Casting, and More

Photo of Jai Tiggett By Jai Tiggett | Shadow and Act August 6, 2013 at 7:52PM

Actor Shemar Moore's IndieGoGo campaign to fund his new film The Bounce Back ended this week with a final tally of $638,483 raised. Recall that Moore plans to executive produce and star in the romantic comedy about an author and relationship expert on a path to find love. Nadine Velazquez (Flight) is set to co-star.
14
Shemar Moore - The Bounce Back

Actor Shemar Moore's IndieGoGo campaign to fund his new film The Bounce Back ended this week with a final tally of $638,483 raised. Recall that Moore plans to executive produce and star in the romantic comedy about an author and relationship expert on a path to find love. Nadine Velazquez (Flightis set to co-star. 

After initially setting up a campaign on Kickstarter to raise $1.5 million for the project, Moore switched to IndieGoGo in June with a new goal of $500,000, which was reached well before the deadline. He made time to talk to S&A about his new movie and fundraising campaign. 

SHADOW & ACT: Congratulations on making your fundraising goal.

SHEMAR MOORE: Yeah, it's pretty cool. This whole process has been new to me, so I didn't really know if we had a shot or how it worked. I'm not one to ask for money so that was a little foreign to me. But then I started to understand the concept, that this is the way Hollywood is now progressing, and I could take control of my own content and create stories that I want to tell. It's kind of fun not to be a puppet anymore, where you take the strings off and you're not saying someone else's words. I can come up with the projects that Hollywood might not necessarily be making.

S&A:  Tell me about the story. It sounds pretty similar to some of the romantic comedies that we've seen lately. 

SM: Sex sells, drama sells, love stories sell. We never get enough of falling in love and believing in love. I did a movie called Diary of a Mad Black Woman which was about finding true love. So yeah it's going to be similar, but not exactly the same. It's more of a dramedy. This guy writes a book because he lost the love of his life in a car accident, so there's going to be an element of drama and heartache. But then it's about trying to find love and giving women the rules and tips to outthink a man and keep a man.

S&A: The idea sounds a lot like Think Like A Man and the wave of advice being given to women on how to get and stay in a relationship. Will your movie poke fun at that concept?

SM: Yeah, you've got to poke fun at it because this is what's jumping off the shelves. This is what women and men are talking about, especially women. But there's also a dramatic element to it that I think is really going to get people's attention. We're selling a very original story that everybody can relate to.

S&A: We hear a lot about the audience's desire to see more black couples onscreen. Were you conflicted at all about your choice to cast a Latina actress as your love interest? 

SM: Nadine Velazquez is just very talented and she showed support. She was a friend of a friend who said, "I like this story, I'd love to be a part of it." She did me a favor and we were able to shoot a little teaser. It's not to say that my love interest couldn't be black. We haven't shot the movie yet. I just know that Nadine is very passionate about it and I would love to have her in the movie. But I think love is blind. I'm half black, half white. So are we going to be mad at my mother and father for being together? I wouldn't have life without it. 

I don't see myself as a "black actor," I'm just Shemar Moore the actor.  I'm very proud to be black but I'm just as much black as I am white. But I want tell stories that everybody can relate to, so I don't care who's opposite me. If Halle Berry or Jada Pinkett Smith called and said, "I want to do a movie with you," I'd be right there because I believe in their talent. 

S&A: Was marketing a consideration when it came to casting? It's been said that interracial couples in films attract a wider audience than black couples, especially overseas. 

SM: If every character in the movie is black, it's going to be looked at as a black movie and that might alienate other people from going to see it. But we're very sensitive to representing all demographics and it's going to be a very mixed cast. Whoever fits the bill and can bring the noise. 

S&A: What initially attracted you to crowdfunding? Have you tried traditional means to get this project made?

SM: You know how hard it is to get a script sold, and then once you get it to the studio and they pay for it there's a lot of hands on it and it doesn't always become the movie that you want it to be. So my team came to me and educated me on this whole new process to get projects funded. This just takes it out of the hands of the studio, and if they're interested in the finished product we'll get distribution and go from there. 

This article is related to: Shemar Moore


Shadow & ActNewsletter