Click to Skip Ad
Closing in...
The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Backlash Against New VH1 Series 'Sorority Sisters' Backlash Against New VH1 Series 'Sorority Sisters' Tessa Thompson Books Female Lead Role in Ryan Coogler's 'Creed' Opposite Michael B. Jordan Tessa Thompson Books Female Lead Role in Ryan Coogler's 'Creed' Opposite Michael B. Jordan Samuel L. Jackson Has His Own Challenge for Other Celebrites in Reaction to "Racist Police" (Watch) Samuel L. Jackson Has His Own Challenge for Other Celebrites in Reaction to "Racist Police" (Watch) Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Page to Screen Possibilities for Chimamanda Ngozi Adichie's 'Americanah' (Lupita Nyong'o, David Oyelowo Starring) Page to Screen Possibilities for Chimamanda Ngozi Adichie's 'Americanah' (Lupita Nyong'o, David Oyelowo Starring) David Oyelowo Joins Lupita Nyong’o in 'Americanah' Film Adaptation David Oyelowo Joins Lupita Nyong’o in 'Americanah' Film Adaptation Leaked Sony Emails Reveal Interest in Destiny's Child Biopic + Immersive Kanye West Feature Film Experience Leaked Sony Emails Reveal Interest in Destiny's Child Biopic + Immersive Kanye West Feature Film Experience Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?) Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?) What Sony Pictures Chief Amy Pascal Should Do if She Sincerely Wants to Make Amends What Sony Pictures Chief Amy Pascal Should Do if She Sincerely Wants to Make Amends Ava DuVernay Earns Her Way Into the History Books - First Black Woman Director to Be Nominated for a Golden Globe Award Ava DuVernay Earns Her Way Into the History Books - First Black Woman Director to Be Nominated for a Golden Globe Award Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Will You Join The Boycott 'Exodus' Movement? (Or You Don't Care) Will You Join The Boycott 'Exodus' Movement? (Or You Don't Care) My MoviePass Experience - What Works & What Could Be Improved (The Movie Theater Subscription Service) My MoviePass Experience - What Works & What Could Be Improved (The Movie Theater Subscription Service) Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Will Smith Explains Why Willow Smith Dropped Out Of 'Annie' Remake Will Smith Explains Why Willow Smith Dropped Out Of 'Annie' Remake Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

South Africa: Local Movies Need More Black Viewers

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act November 17, 2011 at 3:51PM

Continuing to highlight similarities in *struggles* across the Diaspora; in essence, those predominantly Black American/Hollywood-centered matters we discuss/debate often here on S&A, are also sources of concern in other parts of the Diaspora.
0
SA

Continuing to highlight similarities in *struggles* across the Diaspora; in essence, those predominantly Black American/Hollywood-centered matters we discuss/debate often here on S&A, are also sources of concern in other parts of the Diaspora.

Earlier this week, I focused on Nollywood's (Nigeria's film industry's) limited representations of black women in Nollywood movies; today, we're heading south of that country to South Africa, and THIS industry report I read on Cineuropa, titled, South Africa: Local Movies Need More Black Viewers.

Immediately, before even reading the full article, I thought, hmm, where have I heard something similar to THAT before?

A snip from the piece:

"The black audience, which is the majority of the audience in the country, has not invested in film and watching film as much as maybe the white audience has... That's got to change if there is going to be a viable South African film industry because we need films that you can make in South Africa to be seen by South Africans... When your film doesn't do well in your local market, it deters investors because they think: why buy the distribution if no one is watching it where it was made?"

I'm not entirely certain what to make of this piece of the quote: "the black audience... has not invested in film and watching film as much as maybe the white audience has."

I can only assume that it means black audiences in South Africa, the majority, don't care as much about cinema as white audiences... something which I find hard to believe. And, if it were the case, I'm left to wonder if it's apathy brought about by a similar matter of a lack of representation of themselves (lack of variety) in South African cinema (even though they are in the majority), as well as control of those images.

Another similarity I noted in the writeup is a problem of proximity to theaters for the majority of black audiences, stating that there aren't many theaters in predominantly black areas, where black audience can readily go see South African movies, in this post-Apartheid country that's still very much wrestling with issues of class, race and inequality, as distribution of income in South Africa some 17 years after the transition to democracy, may not be all that better than it was while the country was under apartheid.

But it got me thinking about excuses for why Hollywood isn't exactly pouring money into *black films,* one of those being (primarily) their monolithic view of black American audiences specifically; assumptions that black audiences won't support certain kinds of black films (*highbrow,* *challenging,* for lack of better terms), but will flock to others.

It also speaks to the plight of black independent cinema's struggles to reach black audiences beyond major markets like New York and Los Angeles.

But the report ends on a hopeful note, stating that the South African government is working on increasing the number of theater screens in black neighborhoods.

Any S&A readers in South Africa, or intimately familiar with the industry in that country? I'd love to be enlightened further on this matter.

Read the full piece HERE.

This article is related to: Things That Make You Go Hmm...


Shadow & ActNewsletter