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STARZ Freshman Series 'Power' Draws "Highest Concentration of African American Viewers on Premium Cable"

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act August 7, 2014 at 2:23PM

Power” tells the story of a visionary crime drama set in two different worlds, the glamorous New York club scene and the brutal drug trade.
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POWER

STARZ Original series and summer breakout hit “Power,” finished strong in its season finale and has averaged about 4 million viewers per week, with strong viewership among White and African American viewers – both male and female audiences (18-49), according to the press release from the premium cable TV network.

The New York-based drama, which has apparently resonated strongly with African American audiences throughout its 8-episode first season.

Viewership for “Power” grew throughout the strong first season. The August 2 finale’s 9PM results (2.9 HH rating and nearly 1.1 million viewers Live+SD) more than doubled the series premiere results (1.3 HH, 462K Live+SD), as the series became “appointment viewing” for its ever-increasing core audience.

“Power’s” final weekend was also the best to-date. Nearly 2.5 million viewers watched the “Power” season finale over the weekend on STARZ (up more than 20% from the premiere weekend). In fact, “Power’s” final weekend outpaced all recent STARZ finale weekends since “Spartacus: War of The Damned.”

The freshman season of “Power” generated the largest concentration (71%) of African American viewers of any scripted premium series since 2006.  Furthermore, only HBO’s “Game Of Thrones” and “True Blood” drew larger numbers of African American viewers of any premium series currently running compared to “Power” on STARZ.

With new episode weekend viewership growing throughout the season, “Power” averaged about 4 million viewers per episode across all platforms including STARZ linear, STARZ ON DEMAND and STARZ PLAY.

Power” tells the story of a visionary crime drama set in two different worlds, the glamorous New York club scene and the brutal drug trade.

James “Ghost” St. Patrick has it all: a beautiful wife, a gorgeous Manhattan penthouse, and the hottest, up-and-coming new nightclub in New York. His club, Truth, caters to the elite: the famous and infamous boldface names that run the city that never sleeps. As its success grows, so do Ghost’s plans to build an empire. However, Truth hides an ugly reality. It’s a front for Ghost’s criminal underworld; a lucrative drug network, serving only the wealthy and powerful.

As Ghost is seduced by the prospect of a legitimate life, everything precious to him becomes unknowingly threatened. Once you’re in, can you ever get out?

The “Power” cast is led by Omari Hardwick, Lela Loren, Naturi Naughton, and Joseph Sikora.  Hardwick stars as main character ‘James “Ghost” St. Patrick’; Loren plays ‘Angela Valdes’, an old flame of James’s who unexpectedly reenters his life; Naughton will play ‘Tasha St. Patrick’, wife, confidant and willing accomplice to James and Sikora plays ‘Tommy Egan’, childhood best friend and business partner to “Ghost.”

Executive produced by Curtis “50 Cent” Jackson, “Power” was created by Courtney Kemp Agboh (Emmy nominated for "The Good Wife"), who serves as executive producer and showrunner. Mark Canton ("300, Immortals," "300: Rise of an Empire"), Randall Emmett ("End of Watch," "2 Guns," "Lone Survivor") and David Knoller (“Big Love," "Carnivàle”) also serve as executive producers. The series is produced in association with CBS Television Studios.

“Power” premiered on STARZ with an eight hour-long episode first season and has been renewed for a second season.

It will premiere to more than 10 million new households on ENCORE BLACK, beginning Tuesday, August 12 at 10 pm ET/PT, with a replay immediately following at 11 pm ET/PT, airing 1 episode per week on Tuesdays at 10 pm ET/PT for eight weeks on ENCORE BLACK through September 30. Additional replays will air on Wednesdays, Fridays, Saturdays and Sundays.  “Power” episodes will also be made available weekly on ENCORE PLAY.

This article is related to: TV News, Omari Hardwick, Naturi Naughton


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