Click to Skip Ad
Closing in...
Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) Mo'Nique Said She Was Paid $50,000 for 'Precious' + Responds to Lee Daniels "Play the Game" Advice (Video) 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? So What’s Byron Allen's $20 Billion Lawsuit Against Comcast, Time Warner, Al Sharpton & the NAACP all About? A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral A New Edition Biopic Might Be Coming to a Theater Near You If This Fan-Made Trailer Goes Viral HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship Films & TV Series That Are Coming to (and Leaving) Netflix's Streaming Library Next Month (March) Films & TV Series That Are Coming to (and Leaving) Netflix's Streaming Library Next Month (March) Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Check Out These Photos of Mo'Nique, Queen Latifah, Khandi Alexander & Michael K. WIlliams From HBO's Bessie Smith Bio + Premiere Date Set Oscars Telecast Ratings at 6-Year Low. So Was Nielsen Right About Correlation Between Black Nominees & Viewers? Oscars Telecast Ratings at 6-Year Low. So Was Nielsen Right About Correlation Between Black Nominees & Viewers? Here's the Story That the Denzel Washington/Antoine Fuqua 'Magnificent Seven' Remake Will Tell Here's the Story That the Denzel Washington/Antoine Fuqua 'Magnificent Seven' Remake Will Tell Ava DuVernay Won Ava DuVernay Won Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Watch Footage From Marlon Wayans' Richard Pryor Audition Tape Mike Tyson Went to Algeria to Make the Country's "First Martial Arts Film"... Here's a First Look at the Results Mike Tyson Went to Algeria to Make the Country's "First Martial Arts Film"... Here's a First Look at the Results If You Missed PBS' August Wilson Documentary, 'The Ground on Which I Stand,' Watch It in Full Now! If You Missed PBS' August Wilson Documentary, 'The Ground on Which I Stand,' Watch It in Full Now! Now You Can Watch All 10 Oscar Nominated Short Films (Live Action & Animation) Online Now You Can Watch All 10 Oscar Nominated Short Films (Live Action & Animation) Online Mo'Nique's Decision to Not "Play the Industry Game" Gets Her Blacklisted. The Actress Speaks... Mo'Nique's Decision to Not "Play the Industry Game" Gets Her Blacklisted. The Actress Speaks... For the First Time, the Essence Black Women in Hollywood Awards Will Be Broadcast on TV - on OWN For the First Time, the Essence Black Women in Hollywood Awards Will Be Broadcast on TV - on OWN Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Apparently, Hosting The Oscars Isn't As Coveted A Gig As I Previously Assumed... Apparently, Hosting The Oscars Isn't As Coveted A Gig As I Previously Assumed... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

'Steel Magnolias' Is Lifetime's 3rd Most-Watched Telecast Ever, Averaging 6.5 Million Total Viewers

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act October 8, 2012 at 4:11PM

I was anticipating these numbers when I asked you folks what you thought of the movie (Steel Magnolias), in an entry posted earlier today. And despite what seems to be a general disappointment in the movie (based on comments on this site, as well as on Facebook and Twitter), many did tune in to watch - 6.5 million total average, and the 3th most-watched Lifetime telecast ever!
20
Steel Magnolias

I was anticipating these numbers when I asked you folks what you thought of the movie (Steel Magnolias), in an entry posted earlier today. And despite what seems to be a general disappointment in the movie (based on comments on this site, as well as on Facebook and Twitter), many did tune in to watch - 6.5 million total average, and the 3th most-watched Lifetime telecast ever!

As for Abducted: The Carlina White Story, that averaging 4.1 million total viewers.

THe details via press release from Lifetime below:

LOS ANGELES, CA (October 8, 2012) - The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime's third most-watched original telecast ever -- posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) -- and the number one cable movie among Total Viewers since 2007 (excluding miniseries). Starring and executive produced by Queen Latifah and also starring Phylicia Rashad, Adepero Oduye, Condola Rashad with Jill Scott and Alfre Woodard, the Sony Pictures Television-produced film averaged 3.2 million Adults 25-54 viewers, Lifetime's best delivery in the demographic for a movie in 17 years since the 1995 premiere of Almost Golden: The Jessica Savitch Story, and a cable best since 2006. Among Women 25-54, Steel Magnolias has become Lifetime's most-watched movie in network history with 2.5 million viewers, a cable best since at least 2004, according to Nielsen Research. It also averaged 3.0 million Adults 18-49 viewers (cable's best since 2007), 2.4 million Women 18-49 viewers (cable's best since 2010) and a 4.9 Household rating.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, including +171% among Total Viewers, +266% in Women 18-49, +253 in Adults 18-49, +232% among Women 25-54 and +229% in Adults 25-54, as well as +165% in Household rating. Steel Magnolias was executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon.

The Saturday, October 6, world premiere of the Lifetime Original Movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million Total Viewers, as well as 1.8 million Adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers. Starring Aunjanue Ellis, Keke Palmer and Sherri Shepherd, Abducted: The Carlina White Story generated a 3.1 Household rating. Immediately following the movie, Lifetime's hour-long documentary Beyond the Headlines: Carlina White averaged 3.5 million Total Viewers, 1.6 million Adults 25-54 viewers, 1.5 million Adults 18-49 viewers, 1.3 million Women 25-54 viewers and 1.2 million Women 18-49 viewers.

"We couldn't be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend," said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. "These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie. We are very proud to have partnered with them on these very special films."

Lifetime will encore Steel Magnolias tonight at 8:00 pm ET/PT and Abducted: The Carlina White Story will immediately follow at 10:00pm ET/PT.

This article is related to: Television, TV News


Shadow & ActNewsletter