Click to Skip Ad
Closing in...
Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Sony Hack Reveals the Insufferable Whiteness of Hollywood Sony Hack Reveals the Insufferable Whiteness of Hollywood Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic The Best of Black Television in 2014 The Best of Black Television in 2014 Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Backlash Against New VH1 Series 'Sorority Sisters' Backlash Against New VH1 Series 'Sorority Sisters' Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

The Battle Over Control Of A Popular Facebook Fan Page For BET's Hit Series 'The Game'

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act July 23, 2013 at 6:08PM

Wow! Who knew all this has been going on behind-the-scenes of one of BET's cash cows? I certainly didn't. Then again, it's not a show that I watch, so this could be a battle that fans of The Game might already be intimately familiar with.
2
The Game Season

Wow! Who knew all this has been going on behind-the-scenes of one of BET's cash cows? I certainly didn't. Then again, it's not a show that I watch, so this could be a battle that fans of The Game might already be intimately familiar with.

For the rest of us, The Hollywood Reporter has the exclusive on the intriguing full story. 

In short, in 2008, Stacey Mattocks (who was, at the time, in no way affiliated with the series or the network that aired it then) created a Facebook fan page for what would later become a hit BET program. Since then, the fan page not only amassed a significant number of *likes* (over 6 million), it's also been at the center of a battle for control between both Mattocks and BET brass - one that's apparently now heading to the courthouse.

Here's a sample of the THR piece:

Mattocks said she first created a fan page on Facebook in 2008, and by the time BET picked up the show, it had 750,000 "likes." As BET prepared to debut the show, the Facebook page helped create "buzz," and grew at approximately 100,000 "likes" per week. For her work, Mattocks says that BET agreed to pay her $30 per hour to work as a social media "freelancer." But the network wanted more. "BET was searching for a more 'permanent' way to capitalize on the FB Page and Mattocks' efforts," says the lawsuit. "Therefore, on December 15, 2010, BET submitted a proposed contract to Mattocks that would have paid her a maximum of $85,000.00 over a one year period. Mattocks declined this offer because it was unreasonably low, would have stripped her of all rights to the FB Page, and, moreover, could have been terminated at any point by BET, with or without cause."

It gets even more interesting, so you're encouraged to read it.

As they note, the lawsuit raises a number of legal questions related to the contributions of social media to the success of media (film, TV, music etc), matters of copyright when it comes to control over fan-produced social media assets, and much more! It's all especially worth paying attention in an age when social media has arguably become immensely instrumental to the success (or failure) of TV shows. Over 6 million *likes* is nothing to sneeze at.

See Scandal as a good example.

Head on over to THR to read the piece HERE.

This article is related to: TV News


Shadow & ActNewsletter