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"The Devil Inside's" Whopping Box Office - Is it All Just Dumb Teenagers?

Box Office
by Sergio
January 7, 2012 6:57 PM
6 Comments
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Of the course this weekend's box office numbers won't come out until tomorrow; but if everything holds through tonight as expected, the horror film, The Devil Inside, is going to be the talk of the town on Monday morning.

A super low budget film in the genre of those shaky cam, home video fakeumentaries, like those Paranormal Activity movies, The Last Exorcism and The Blair Witch Project. Costing less than $1 million to make, Devil Inside will gross somewhere around $40 million this weekend, making it one the most successfully finanical films ever - its production cost compared to its box office gross.

Paramount, the studio releasing the film, projected something like $8 million this opening weekend, while insiders said that the film could do better than that, earning around $12-15 million. But NO ONE said anything like $40 million.

And the really weird thing is that, not only is the film getting mostly abysmal reviews, the film is hated by the audience. No joke. At promotional screenings held around the country on Thursday night, it was met with loud jeers and boos during the end credits. There are now even reports of people actually throwing food at the screen in disgust and cussing out the director. (Makes me want to see the film now I have to admit)

In fact a couple of friends of mine, who went to one of those Thursday night screenings, told me that they couldn't remember the last time they saw an audience get so intensively angry after a movie. One of them thought a riot was going to break out.

Not only was it totally without scares, completely stupid and boring, it also has one of the lamest cop-out endings in recent memory.

So why is the film doing so well? With all this texting and sexting and twittering and twattering and e-mails and smart phones, you would think that word of mouth about the film would have gotten around by Friday, and people would have stayed away in droves. But nope.

Was it good marketing, or as one wag recently said, it's just "dumb teenagers who are stupid enough to believe any hype"?

Anyone who's seen the film, you tell us. That is, provided you're not one of thsoe dumb teenagers...

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6 Comments

  • Lino | January 8, 2012 4:03 PMReply

    I got dragged to this, Worst feeling to watch something knowing already it's gonna be horrible.... Scariest part was when the dog "Barked"

  • Kia | January 8, 2012 1:33 PMReply

    I'm not even sure if good marketing is the case because I didn't know much about this movie until my brother said he wanted to see it--he hearts horror (good and dumb ones). However, I do agree w/Geek Soul Brother re: people just wanted to go out and see what looks like an entertaining horror flick. This is surely baffling to me because the trailer isn't good.

  • freddy | January 8, 2012 9:23 AMReply

    I wouldn't say the movie itself was completely lacking in entertainment value for some 80+ minutes... The audience did go BONKERS over the ending (or lack thereof) though... One of those "Did the movie really just end" moments.... And keep in mind the running time for this thing is probably 83 minutes or so... Total cop out. That was what had people up in arms more than anything

  • Geek Soul Brother | January 8, 2012 9:16 AMReply

    I went to see the film because I wanted to review it. Truthfully, people (young people) were curious, and there wasn't any other new film out this weekend. Plus, except for THE DARKEST HOUR (which no one seemed interested in at all), there hasn't been a scary movie in theaters for a minute. And because everybody was busy during the holidays, people probably just wanted to have fun at the movies. You could have more fun playing hop-scotch in a mine field.
    Don't fall for the 'Maybe it's so bad it's funny' trick. You really will be mad that you spent your money, especially when the Website comes up after that horrible cop-out ending.

  • Ash | January 7, 2012 10:23 PMReply

    Like you, I kinda want to see it now.

  • JMac | January 7, 2012 8:20 PMReply

    Blair Witch Project was the same way - although it got good reviews. Everyone who saw it said it sucked but it made other people want to check it out to see just how much it sucked. I waited until it was on Netflix and glad I didn't waste money on it. Curiosity sells.

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