Click to Skip Ad
Closing in...
Here's the Character Lupita Nyong'o Plays in 'Star Wars: The Force Awakens' + Jar Jar Binks Dead? Here's the Character Lupita Nyong'o Plays in 'Star Wars: The Force Awakens' + Jar Jar Binks Dead? Weekend B.O. May 1-3 (The $187 Million Disappointment) Weekend B.O. May 1-3 (The $187 Million Disappointment) Deon Cole, Nicki Minaj, Regina Hall and Eve Join 'Barbershop 3' Cast Deon Cole, Nicki Minaj, Regina Hall and Eve Join 'Barbershop 3' Cast Taraji P Henson Thanks UK Fans for Illegally Streaming 'Empire' Which Led to Its Pickup + UK Reactions to the Show Taraji P Henson Thanks UK Fans for Illegally Streaming 'Empire' Which Led to Its Pickup + UK Reactions to the Show Will Smith Channels Shaft in These 'Suicide Squad' On-set Photos Will Smith Channels Shaft in These 'Suicide Squad' On-set Photos A New Film Studio Grows in Uganda - Wakaliwood A New Film Studio Grows in Uganda - Wakaliwood You Will Be Moved By the Atmospheric First Full Trailer for 'What Happened, Miss Simone?' You Will Be Moved By the Atmospheric First Full Trailer for 'What Happened, Miss Simone?' Wendell Pierce Will Play Clarence Thomas Opposite Kerry Washington's Anita Hill in HBO's 'Confirmation,' Directed by Rick Famuyiwa Wendell Pierce Will Play Clarence Thomas Opposite Kerry Washington's Anita Hill in HBO's 'Confirmation,' Directed by Rick Famuyiwa Jordan Davis Documentary Gets New Title, New Poster 2 New Clips + Theatrical Release Dates Set Jordan Davis Documentary Gets New Title, New Poster 2 New Clips + Theatrical Release Dates Set Crowdfund This: Feature Film, 'The Last Black Man in San Francisco' Crowdfund This: Feature Film, 'The Last Black Man in San Francisco' Interview: Black Masculinity in Comic Books with Jonathan Gayles Interview: Black Masculinity in Comic Books with Jonathan Gayles Indie Box Office: How Did the Queen Latifah Exec Produced Indie Drama 'Brotherly Love' Do? Indie Box Office: How Did the Queen Latifah Exec Produced Indie Drama 'Brotherly Love' Do? Watch 'Deadpan' - an Early Short Work by Steve McQueen Inspired by Buster Keaton Watch 'Deadpan' - an Early Short Work by Steve McQueen Inspired by Buster Keaton 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) 'Chocolate City' Finally Gets a Trailer + Release Date Set (Might It Steal Some of 'Magic Mike's' Summer Thunder?) Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... Barbie Is Honoring Ava DuVernay (and Other "Sheroes") With Her Very Own Doll. Have a Look... Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

The Mainstream Media's Coverage Of Crowdfunding Campaigns & *Unknown* Projects

Shadow and Act By Courtney | Shadow and Act April 29, 2013 at 11:12AM

Following up on last week's post about Zach Braff following in the footsteps of the Veronica Mars filmmakers, by launching a Kickstarter campaign for his next film, Wish I Was Here.
9
Crowd-Funding

Following up on last week's post about Zach Braff following in the footsteps of the Veronica Mars filmmakers, by launching a Kickstarter campaign for his next film, Wish I Was Here

The goal is set at $2 million, just like the Veronica Mars campaign. And also just like that campaign, Braff has already passed his $2 million goal, and still has 25 days to go in his 30-day campaign. So he's raised $2,180,977 in just 5 days. 

I watched this happen over the weekend, along with all the constant mainstream press coverage of the campaign, which only fed the interest in and contributions to it. And one of the things I kept thinking was, imagine if the mainstream press did the same thing for Kickstarter campaigns of projects by filmmakers who aren't already established, or who aren't already known nor have celebrity friends or lots of fans.

I'm not implying that the coverage of the campaign was solely responsible for its success. But I'd argue that it was a huge factor in its success. If Deadline, Hollywood Reporter, Variety, Entertainment Weekly, New York Magazine, Huffington Post, ABC News, Rolling Stone, Yahoo, and so many others, all covered a Kickstarter campaign by an *unknown* filmmaker and did so as steadfastly as they did with the Veronica Mars and Zach Braff campaigns, I'd argue that they could play a major role in seeing that even much smaller films get financing.

It's a numbers game. The more people you reach, the more chances you have to receive contributions, and the more likely your project will be financed. And these major news outlets combined reach tens of millions of people worldwide on a daily basis, many of them being people with money to give (sometimes a lot; Braff's campaign, for example, has received many donations of over $1,000 each). The average filmmaker trying to raise money on Kickstarter or IndieGoGo doesn't reach anywhere near that number of people, nor are they all always reaching people with disposable income or savings. But still many are reaching their goals.

So I suppose my point is that, I can imagine these outlets all selecting even just 3 or 4 projects by *unknowns* each year, spread out on a quarterly basis, and covering them simultaneously, and seeing what happens. Obviously the strength of each project is important. But that can be easily decided on by looking at each pitch, what each filmmaker has done before, etc. Some kind of basic merit-based vetting system.

But I'd like to see the same kind of coverage happen for the struggling *unknown* independent filmmakers, and not only when it's a celebrity or a *known* project. The combined reach and influence of these mainstream media outlets can be difference makers.

Your thoughts?



Shadow & ActNewsletter