Weinstein Company Closing Deal To Acquire 'Fruitvale' For $2 - $3 Mill + Theatrical Guarantees

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by Tambay A. Obenson
January 21, 2013 5:25 PM
5 Comments
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"Fruitvale"

Well, I think it's safe to say that we'll likely be talking a lot about Fruitvale during next awards season, now that it's been officially announced that, after a bidding war over the film, involving The Weinstein Company, Fox Searchlight, with Paramount Pictures and Focus FeaturesThe Weinstein Company (TWC) won the auction, and is reportely wrapping up a deal to acquire Ryan Coogler's feature film directorial debut, in a deal worth between $2 million and $3 million, including commitments to a wide theatrical release, says Variety.

Now word yet on when exactly TWC plans to release the film, but it'll likely see a fall premiere.

But, I say we'll be talking about the film during next awards season, given how well it's been received by audiences and critics alike, at the Sundance Film Festival, where it premiered on Saturday, as well as TWC's record with the company's films, during awards season. They probably see some potential there, and Harvey certainly has proven to have an eye for these things.

So might we be discussing Michael B. Jordan as a Best Actor contender in 2014? His performance in the film has almost been universally lauded thus far.

The film, based on the murder of 22-year old Oscar Grant (played by Jordan in the film), co-stars Octavia SpencerTristan Wilds and Melonie Diaz, and is produced by Forest Whitaker

WME negotiated the deal repping the filmmakers.

Can't wait for that first trailer.

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5 Comments

  • Justin W | January 21, 2013 7:37 PMReply

    Congratulation to everybody involved in this film.

  • CLAYTON BROOMES JR | January 21, 2013 6:40 PMReply

    Congratulations to Nina Yang and Forest Whitaker... Ryan Coogler and Octavia Spencer.

  • Nikki | January 21, 2013 6:22 PMReply

    I'm not sure if this was a great deal, tbh. I would've preferred Fox Searchlight or Focus Features. TWC usually don't fare well with films this small or they will ignore them for bigger fish in the Oscar race. Even All Good Things starring Ryan Gosling and Kirsten Dunst was basically forgotten about and didn't get a proper release. When it was released, by TWC it was 2 years later. So I do hope Harvey does right by Fruitvale.

  • Miles Maker | January 22, 2013 7:57 PM

    Having worked with PARIAH acquired by Focus Features in 2011, I'm not so sure. Fox Searchlight fared well with BEASTS OF THE SOUTHERN WILD but nobody navigates awards season like Harvey. Fox and Focus rarely commit to wide releases for films like this either (more than 1,000 screens)

    I've been monitoring social sentiment at this year's Sundance and the cross-cultural crowd reaction for FRUITVALE is tremendous. Michael B. Jordan is a rapidly rising star (Friday Night Lights, Chronicle, Red Tails).

    It's a roll of the dice, but with Forest Whitaker as Producer we know they bagged the Best deal in the Best interest of the film. At the end of the day Weinstein doesn't pay $2.5mil and shelf the film.

  • Ashley1 | January 21, 2013 5:46 PMReply

    Wow! Good for them! Congrats Fruitvale!

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