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The Biggest Overlooked Box Office Hit

by Sergio
October 23, 2011 5:51 AM
7 Comments
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I admit we get so caught up with big box office weekend numbers that sometimes we overlook other successes that fly under the radar. They may not make $55 million in a weekend like Paranormal Activity 3 , but still they're impressive in their own way.

Here's a perfect example, Kevin Hart's stand up comedy/sketch film Laugh at My Pain, produced by Jeff Clanagan's independent production company Codeblack Entertainment, and which was distributed at exclusively at AMC Theaters nationwide.

The film was produced for only $750,000 and to date has grossed $7,555,936, making it, in ratio to its production cost, to its total b.o. take so far,, one of the most financially successful independent films this year.

And the film still continues to make money, possibly adding another million before it ends its theatrical run.

And the ancillary life of the film on DVD, Netflix downloading, cable etc is endless.

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7 Comments

  • Rinny | October 24, 2011 5:51 AMReply

    I saw Laugh at My Pain in theaters the 2nd weekend and it was FUNNY! It was good humor from top to bottom. I really wish it was distributed in more theaters. AMC was slightly out of the way but it still was worth it.

  • that dude | October 24, 2011 5:11 AMReply

    Really? Are we taking Tyler's pathetic attempts at class warfare seriously?

  • Yvette Ganier | October 24, 2011 4:48 AMReply

    That's hot! I want to know what was there marketing strategy? Or, also, WHO did the marketing?

  • JMac | October 23, 2011 12:19 PMReply

    The Mighty Macs - that looked like a real castor oil movie but for white folks. Good decision to keep it limited. It'd do okay on tv [Hallmark Channel] but no one will waste money to see it in a theater. The trailer reminded me too much of Taraji's TSU golf movie.

    Congrats for Kevin. I usually don't find him funny but maybe this is different.

  • that | October 23, 2011 11:03 AMReply

    this is exactly the kind of story I want from you guys. who else is going to point out these numbers? i knew it did double what they expected the first weekend, but i didn't know it did that well over its run. amazing.

  • Cherish | October 23, 2011 8:01 AMReply

    I saw it. It was funny. Good for him.

  • Vicky Wyatt | October 23, 2011 6:00 AMReply

    ‘Margin Call’, ‘The Mighty Macs’, ‘Oranges and Sunshine’, ‘Retreat’, ‘The Reunion’ and ‘Snowmen’ should have all gotten a nationwide theatrical release and were better than this week’s wide releases.
    ‘Margin Call’ - Kevin Spacey, Paul Bettany, Jeremy Irons, Zachary Quinto, Penn Badgley, Simon Baker, Mary McDonnell, Demi Moore, Stanley Tucci
    ‘The Mighty Macs’ - Carla Gugino, David Boreanaz, Marley Shelton, Ellen Burstyn
    ‘Oranges and Sunshine’ - Emily Watson, Hugo Weaving
    ‘Retreat’ - Cillian Murphy, Jamie Bell, Thandie Newton
    ‘The Reunion’ - John Cena, Ethan Embry, Michael Rispoli, Amy Smart
    ‘Snowmen’ - Ray Liotta, Christopher Lloyd

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