The CEO for Discovery Communications, David Zaslav, admitted this morning that the ratings for the Oprah Winfrey Network have been, to date, "below our expectations" and that Discovery will be forced to send more money than the initial $215 million it has already invested in OWN.
Zaslav further added that, regarding OWN: "It has been a slower start. It's going to take us a while, and we're committed to it." He did not elaborate on how much more money he plans to invest into OWN saying that that would depend on the network's ratings
Hey, Oprah, for sure, can kick in a couple of bucks can't she????