Click to Skip Ad
Closing in...
Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO First Look at CBS' 'Rush Hour' Series + Official Synopsis First Look at CBS' 'Rush Hour' Series + Official Synopsis What Did You Think of 'Bessie' After Last Night's Premiere? What Did You Think of 'Bessie' After Last Night's Premiere? Interview: Robert Ri'chard and Imani Hakim on Child Stardom to "Chocolate City" Interview: Robert Ri'chard and Imani Hakim on Child Stardom to "Chocolate City" Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Here's Another New CW Series That I Would Consider Taking a Look At... Trailer #2 Is Much Longer Here's Another New CW Series That I Would Consider Taking a Look At... Trailer #2 Is Much Longer Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers So Now It's Rick Famuyiwa for Marvel’s 'Black Panther' and Ava DuVernay for 'Captain Marvel'? So Now It's Rick Famuyiwa for Marvel’s 'Black Panther' and Ava DuVernay for 'Captain Marvel'? Watch Wesley Snipes & Damon Gupton in First Trailer for NBC's 'Endgame' (Set for Thursday Nights at 10pm) Watch Wesley Snipes & Damon Gupton in First Trailer for NBC's 'Endgame' (Set for Thursday Nights at 10pm) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

"Think Like A Man" Heading Towards Weekend Box Office Crown With Impressive Opening Numbers

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act April 21, 2012 at 9:52AM

Ahead of Sergio's official box office post tomorrow, I thought I'd jump in here (given that we've got a contest running, and this is apparently the hottest *black film* of the year thus far) and let you all know that, according to Deadline, Think Like A Man is en route to taking the box office crown this weekend, with an estimated $30 million!!
11
Think Like A Man

Ahead of Sergio's official box office post tomorrow, I thought I'd jump in here (given that we've got a contest running, and this is apparently the hottest *black film* of the year thus far) and let you all know that, according to Deadline, Think Like A Man is en route to taking the box office crown this weekend, with an estimated $30 million!!

This is based primarily on Friday's opening day numbers, with estimates given for Saturday and Sunday to come up with that final $30 million figure. Of course the official numbers may not be THAT exact, but it looks like we can call it a winner right now.

And what's really impressive about its numbers is that, as I noted in previous posts, the film opened on more than 1000 screens less than the film that will likely end up at #2 this weekend, the Zac Efron drama The Lucky One, which is based on a novel by Nick Sparks.

Let me say that again: it opened on over 1000 fewer screens than The Lucky One, and is still ahead of it by about $5 million.

Word is that Sony/Screen Gems (the studio releasing the film) predicted a $17 million opening for the film; so if that $30 million figure holds through tomorrow, suffice it to say that it surpasses expectations by far.

"The movie had a negative cost between $12M-$13M so we’re thrilled... Any weekend where you make back the negative cost in the first weekend is a good weekend in our books,said a Sony exec.

Indeed, indeed. 

By the way, the "negative costs" are essentially production costs, minus P&A (prints and advertising) costs. So the film has already made back its production budget (and then some) during its opening weekend. Call it the Tyler Perry model (or maybe more broadly, the studio *black film* model) - low production costs, so even if the film brings in $50 million (about the average box office totals for Tyler Perry's movies), while not blockbuster numbers (let's say $100 million+), the film will be profitable, if not immediately, then definitely in the short run.

Keep in mind that the average production budget of a studio film nowadays is about 5 to 6 times that of Think Like A Man.

If the film has legs, as the saying goes, and doesn't drop too much next weekend, producer Will Packer and company might see it become their highest grossing film to date. Obsessed currently wears that crown; that film opened at $28 million (close to Think Like A Man's projected figures), and went onto make close to $70 million

Be sure to visit my "Thoughts On Think Like A Man" post to share your reactions to the film as you see it. Click HERE to read what some have already said, and to add your own thoughts.

And don't forget, production on the next Will Packer/Rainforest Films production will soon be underway (if it hasn't started already) in Atlanta - a thriller titled No Good Deed, which stars Idris Elba and Taraji P. Henson.

And those of you who guessed anywhere close to $30 million in the Think Like A Man box office contest I posted earlier this week, you're in good shape to win the prize.


Shadow & ActNewsletter