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"Think Like A Man" Heading Towards Weekend Box Office Crown With Impressive Opening Numbers

Box Office
by Tambay A. Obenson
April 21, 2012 9:52 AM
11 Comments
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Think Like A Man

Ahead of Sergio's official box office post tomorrow, I thought I'd jump in here (given that we've got a contest running, and this is apparently the hottest *black film* of the year thus far) and let you all know that, according to Deadline, Think Like A Man is en route to taking the box office crown this weekend, with an estimated $30 million!!

This is based primarily on Friday's opening day numbers, with estimates given for Saturday and Sunday to come up with that final $30 million figure. Of course the official numbers may not be THAT exact, but it looks like we can call it a winner right now.

And what's really impressive about its numbers is that, as I noted in previous posts, the film opened on more than 1000 screens less than the film that will likely end up at #2 this weekend, the Zac Efron drama The Lucky One, which is based on a novel by Nick Sparks.

Let me say that again: it opened on over 1000 fewer screens than The Lucky One, and is still ahead of it by about $5 million.

Word is that Sony/Screen Gems (the studio releasing the film) predicted a $17 million opening for the film; so if that $30 million figure holds through tomorrow, suffice it to say that it surpasses expectations by far.

"The movie had a negative cost between $12M-$13M so we’re thrilled... Any weekend where you make back the negative cost in the first weekend is a good weekend in our books,said a Sony exec.

Indeed, indeed. 

By the way, the "negative costs" are essentially production costs, minus P&A (prints and advertising) costs. So the film has already made back its production budget (and then some) during its opening weekend. Call it the Tyler Perry model (or maybe more broadly, the studio *black film* model) - low production costs, so even if the film brings in $50 million (about the average box office totals for Tyler Perry's movies), while not blockbuster numbers (let's say $100 million+), the film will be profitable, if not immediately, then definitely in the short run.

Keep in mind that the average production budget of a studio film nowadays is about 5 to 6 times that of Think Like A Man.

If the film has legs, as the saying goes, and doesn't drop too much next weekend, producer Will Packer and company might see it become their highest grossing film to date. Obsessed currently wears that crown; that film opened at $28 million (close to Think Like A Man's projected figures), and went onto make close to $70 million

Be sure to visit my "Thoughts On Think Like A Man" post to share your reactions to the film as you see it. Click HERE to read what some have already said, and to add your own thoughts.

And don't forget, production on the next Will Packer/Rainforest Films production will soon be underway (if it hasn't started already) in Atlanta - a thriller titled No Good Deed, which stars Idris Elba and Taraji P. Henson.

And those of you who guessed anywhere close to $30 million in the Think Like A Man box office contest I posted earlier this week, you're in good shape to win the prize.

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11 Comments

  • soulshadow55 | April 24, 2012 3:10 PMReply

    I must agree with Bostonian - I saw the film yesterday and really, really loved it. The relationship between Gabrielle Union and the white guy was lame. Everytime they were on screen it really bought the move down. I think they really should have gone with a better actor. She didn't have much to play against. Even though his character was supposed to be nerdy and indecisive he was just a very weak actor. In my opinion, he did't pull it off very well. And I also agree with TEPNLEX - it would have been more interesting if the guys had gone to different locations to discuss the women. The third time around that basketball gym started to get monotonous. John Legend's songs were so good and so appropriate. All of the music was wonderful but since I'm a huge Maxwell fan I was hoping to here something from him in the film (LOL!). It so funny, urban, thoughtful, silly, cute and full of good endings - everything you want in a romantic comedy. I hope to see more "black films" like this one and I'll definitely be buying it once it hits the video market.

  • Donella | April 22, 2012 3:51 PMReply

    I'm so happy for the actors and actresses involved. Wishing more box office to come!

  • Bostonian | April 22, 2012 11:49 AMReply

    It was surprisingly good. The first movie I've watched in nearly two years when I literally laughed out loud. Good cast, great soundtrack and actually interesting stories. The only weak link was the white dude - he wasn't half as good an actor as the others, and that's saying a lot. 8 out of 10 (it's really 7, but it gets a bonus point for being a predominantly black cast).

  • tepnlex | April 22, 2012 11:22 AMReply

    cool movie. 8 out of 10. The player character needed to be recast, as well as the man opposite Gabrielle Union. Their pairing lacked chemistry.
    Also, the men always play basketball and go to the same bar and talk about woman. Shake that up, have them playing poker, or cards, or at a barbershop, or a strip club, or a sporting event.

  • duane | April 22, 2012 9:03 AMReply

    One of the best 'black films' that I've seen in years. An attractive cast, great soundtrack, beautiful scenery, and funny as hell. I would go see it again next weekend. It was hilarious and actually informative. I hope that more people will get out to see it, and not pigeonhole it into just another black film. It has something for everyone. It the book sells more copies because of the movie -so be it. i find nothing wrong with that. The book was a big seller among African American women. This wasn't the first time that we had heard of the book.

  • B | April 22, 2012 1:12 AMReply

    Saw it today (only for the deliciousness of Michael Ealy and Taraji Henson), thought I'd hate it, but was pleasantly surprised. It is a good movies, a great feel good film. The actors all shine, and I'd watch it again. (However, I was not pleased by Harvey's shameless self-promotion through the film. Not classy, at all.) Good stuff.

  • B | April 22, 2012 1:12 AM

    *good movie*

  • Ash | April 21, 2012 11:51 PMReply

    Read earlier today that it's knocking Hunger Games out the top spot. Good for them. This was not a film I was particularly compelled to go see, but I know they spent a lot on advertising so good for them.

  • Jason | April 21, 2012 7:48 PMReply

    This is great news but it also makes me wonder if Sony will expand the theaters it will screen on next week considering it's exceeding expectations.

    They have every reason to do so.

  • CareyCarey | April 21, 2012 3:46 PMReply

    Okay... just like Tambay I thought I'd jump in here with great news. Well, I made the big leap! NOOOOO... I didn't get married and I didn't try to hang myself. So, without further ado... in the spirit of Calhoun Tubbs... I wrote a song about... like to hear it? Here it go... "er'body knows the blues but I went to see Think Like A Man aaaaaaaaaaaaaAAAAAAAAAAAAAAAAA­AAaaaaaaaaaaaa. Thank you very much. I like the birds and bees and I'd like to tell yous what I seed, but Misha might tell me to SHUT UP CAREY and Sandra might tell me to BLOW IT OUT MY.... Aaaaaah-haaaaaaaaaaaaa. Thank you very much! But I did write a song review about it. It's titled CareyCarey-At-The-Movies-With His Popcorn &-Pop-&-HotDog-& Smuggled In CandyBar Eating Woman and A Bunch of Other Knuckleheads-that-he-didn't-know... AAAAAAAAHHHHAAAAA thank u very much. But nows might not be the rihgts time to talk about Think Like A Man? I don't want nobodies mad at me... Aaaaaah-haaaaaaaaaaaaa

  • Jada | April 21, 2012 2:27 PMReply

    Congratulations to everybody involved!

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