Click to Skip Ad
Closing in...
Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Trailer Debut: 'Black Dynamite' Season 2 Arrives Trailer Debut: 'Black Dynamite' Season 2 Arrives Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' Donald Glover Adds to Growing Film Slate - Joins Cast of Ridley Scott's Sci-Fi Thriller 'The Martian' It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) It All Started at a BSU Meeting: Justin Simien on 'Dear White People', Raven-Symoné, and the Black Art House (Interview) Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher Warner Bros Reveals Details on Its 10 DC Comics Film Adaptations. Will Include a Cyborg Movie Starring Ray Fisher T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" T.I. Teases His 'Ant-Man' Role - "I Play a Superhero's Homeboy" Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Lifetime Releases First FULL Trailer for 'Aaliyah: The Princess of R&B' (Premieres Saturday, 11/15) Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project Steve McQueen Goes With Newcomer Devon Terrell to Play the Lead in His HBO Project Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix Sean Penn Puts Post-Earthquake Haiti In Focus In New Feature Doc 'Haiti Untold' - Now Streaming on Netflix In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People In Wake of 'Gotham' Controversy Comes 'Painted Down' - New Doc Chronicling Struggles & Hard Fought Victories of Black Stunt People TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' TV One Airs First-Ever Original, Scripted Work of Horror - Trilogy Titled 'The Fright Night Files' 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

'The Butler' Will Now Be Called 'Lee Daniels' The Butler' - MPAA Rules On Title Arbitration

Shadow and Act By Sergio | Shadow and Act July 20, 2013 at 11:16AM

In yesterday's update, Harvey Weinstein had enlisted the civil rights leader trio comprised of Jesse Jackson, NAACP president & CEO Ben Jealous, and National Chairman of the Congress of Racial Equality, Roy Innis, in his fight against Warner Bros. over the use of the title The Butler. And also, attorneys for both sides made further appeals in a hearing of the MPAA’s Title Registration Bureau.
8
Forest Whitaker as Cecil Gaines in Lee Daniels’ THE BUTLER
Forest Whitaker as Cecil Gaines in Lee Daniels’ THE BUTLER

In yesterday's update, Harvey Weinstein had enlisted the civil rights leader trio comprised of Jesse JacksonNAACP president & CEO Ben Jealous, and National Chairman of the Congress of Racial Equality, Roy Innis, in his fight against Warner Bros. over the use of the title The Butler. And also, attorneys for both sides made further appeals in a hearing of the MPAA’s Title Registration Bureau.

Late yesterday, the MPAA ruled that The Weinstein Company can use some variation of the words "The Butler" for the title of the Lee Daniels-directed film which opens next month.

The film will likely now be called Lee Daniel’s The Butler.

Or "Oh That Butler," or "Butler of Steel," of whatever they want to call it.

We are now ‘Lee Daniels’ The Butler’ – we are thrilled,” said TWC spokeswoman Dani Weinstein

In addition, TWC will have to pay $400,000 (and more) in fines for violating the July 2 MPAA ruling, and they will also have to change all the marketing materials for the film to reflect the new title.

As Variety notes:

TWC will have pay a fine of $25,000 a day, dating back to July 2, or $400,000 for violating the initial ruling, and face stiffer penalties if it refuses to change its marketing campaign. The fine will increase to $50,000 a day if the studio fails to issue new digital materials (trailers, TV ads) by July 26 and new print materials by Aug. 2. TWC will also have to pay $100,000 to the Entertainment Industry Foundation and up to $150,000 to cover Warner Bros.’ legal fees. 

Interestingly, it's also being reported that TWC had already registered “Lee Daniels’ ‘The Butler’” as a title of the film, back in June with the MPAA. So apparently they were prepared for this ruling in advance.

And all this because Warners and TWC are having a spat over money from The Hobbit as I wrote about HERE.

Like I said, Hollywood is a cutthroat business.

Lee Daniels' The Butler opens in just under a month - August 16th.

This article is related to: Lee Daniels, Forest Whitaker


Shadow & ActNewsletter