Click to Skip Ad
Closing in...
Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Trailer for Teen TV Drama Series in Development, ‘MysEducation’ Watch Grace Jones’ “Banned” Citroën CX TV Commercial Watch Grace Jones’ “Banned” Citroën CX TV Commercial BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup BET Adds 2 New Original Movies + New Series, and More to Its Summer Lineup Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Official First Look Images from Detroit-Set indie drama ‘Wolf Who Cried Boy’ Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO Morgan Freeman's Bass Reeves Project Finally Gets a Lift, Thanks to HBO First Look at CBS' 'Rush Hour' Series + Official Synopsis First Look at CBS' 'Rush Hour' Series + Official Synopsis What Did You Think of 'Bessie' After Last Night's Premiere? What Did You Think of 'Bessie' After Last Night's Premiere? Interview: Robert Ri'chard and Imani Hakim on Child Stardom to "Chocolate City" Interview: Robert Ri'chard and Imani Hakim on Child Stardom to "Chocolate City" Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Watch B.B. King Tell His Story in 1972 BBC Documentary, 'Sounding Out' Here's Another New CW Series That I Would Consider Taking a Look At... Trailer #2 Is Much Longer Here's Another New CW Series That I Would Consider Taking a Look At... Trailer #2 Is Much Longer Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" Spike Lee Finally Breaks Silence on 'Chiraq' - "Everything I've Done Has Led Up to This Film" New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers New York Women in Film & Television Now Accepting Applications for Its Four 2015 Funds for Women Filmmakers So Now It's Rick Famuyiwa for Marvel’s 'Black Panther' and Ava DuVernay for 'Captain Marvel'? So Now It's Rick Famuyiwa for Marvel’s 'Black Panther' and Ava DuVernay for 'Captain Marvel'? Watch Wesley Snipes & Damon Gupton in First Trailer for NBC's 'Endgame' (Set for Thursday Nights at 10pm) Watch Wesley Snipes & Damon Gupton in First Trailer for NBC's 'Endgame' (Set for Thursday Nights at 10pm) Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Universal Announces Launch of 'Get on Up' Tour Ahead of Film's August Theatrical Debut

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act June 17, 2014 at 8:27PM

The "Get on Up" Tour is brought to life through an experience designed to inspire fans, as well as educate a new generation about James Brown’s influence on popular culture
6
Get Up On It

Universal Pictures' James Brown biopic, "Get on Up," begins with a 6-year-old James Brown, as he's abandoned by his mother (played by Viola Davis) and left to live with his Aunt Honey (played by Octavia Spencer), who runs a brothel. And the film ends in 1993 with a comeback concert, after Brown served prison time for aggravated assault and eluding the police in a wild car chase.

So it's not quite a birth-to-death biopic. 

Brown would eventually die on Christmas Day in 2006 - 13 years after the movie's above ending.

Star Chadwick Boseman (as James Brown) will also reportedly frequently speak directly to the camera, breaking the so-called fourth wall, addressing the audience directly, and offering them insight into his choices - an interesting decision by director Tate Taylor, and producers Brian Grazer and Mick Jagger.

Lennie James, Nelsan Ellis, Jill Scott, Dan Aykroyd, Keith Robinson, Craig Robinson, Ralph Tresvant, Tika Sumpter and Dan Aykroyd round out the cast.

Get on Up was penned by Jez Butterworth & John-Henry Butterworth, who wrote the script for Fair Game, which starred Naomi Watts and Sean Penn.

Universal has set the film's release date for August 1, 2014, which isn't too far away.

Ahead of the film's August 2, 2014 theatrical debut, Universa today announced the launch of what the studio calls the "Get on Up" Tour, describing it as a nationwide authentic and immersive storytelling experience, which will kick off on Friday, June 20, at the American Black Film Festival in New York, when fans will be able to, “Get Up,” “Get Down” and “Get on the Good Foot,” throughout the USA this summer.

For more on what exactly this tour includes, read on below via press release from the studio:

The "Get on Up" Tour is brought to life through an experience designed to inspire fans, as well as educate a new generation about James Brown’s influence on popular culture by leveraging powerful visuals from the film and showcasing iconic images and memorabilia. 

“Our goal with the Get on Up Tour is to entertain audiences who were directly influenced by James Brown’s life, as well as to demonstrate to a new generation just how impactful he was, and remains, to modern culture,” said Talitha Watkins, vice president of multicultural marketing, Universal Pictures.  “We want to engage fans in a way that authentically honors his legacy while bringing the fun and funk that he brought to global audiences.”

The visuals on the Get on Up Tour will bring visitors into an experience with exciting elements and activities, including a place where attendees can record their best James Brown impersonation, a dance area that casts colorful shadows as guests show off their moves and a vinyl record tribute wall that prompts fans to capture how James Brown inspired them.

The tour will also feature a viewing area where attendees can watch clips from the upcoming release of Get on Up, as well as immerse themselves in outtakes and behind-the-scenes footage with the cast from the film’s production set.  Additionally, fans can join the never-ending groove of “Can’t Stop the Funk” (www.cantstopthefunk.com) by recording their moves and uploading them to a site, where they will be featured in a tribute to James Brown.

The Get on Up Tour kicks off in New York City at the American Black Film Festival June 20-22 and travels to the Essence Festival for its 20th anniversary celebration in New Orleans on July 3-6.  The tour will return to New York on July 18.

This article is related to: Chadwick Boseman


Shadow & ActNewsletter