Click to Skip Ad
Closing in...
Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director The Irresponsibility of 'What Happened, Miss Simone?' The Irresponsibility of 'What Happened, Miss Simone?' Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project David Oyelowo, Gugu Mbatha-Raw, Abderrahmane Sissako, Effie Brown and More Invited to the Academy as Diversity Push Continues David Oyelowo, Gugu Mbatha-Raw, Abderrahmane Sissako, Effie Brown and More Invited to the Academy as Diversity Push Continues Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Haiti and the Dominican Republic - A Conflict Captured on Film Haiti and the Dominican Republic - A Conflict Captured on Film Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne Greetings From 'The Walking Dead: Season 6' Set as Daryl Plants an Unexpected Kiss on Michonne Taraji P. Henson Books Lead in 'Hunger Games' Producer's Directorial Debut, ‘The Best Of Enemies’ Taraji P. Henson Books Lead in 'Hunger Games' Producer's Directorial Debut, ‘The Best Of Enemies’ PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve PBS Yanks Ben Affleck 'Finding Your Roots' Episode + Puts Off 3rd & 4th Seasons Until Editorial Standards Improve Casting News - Teyonah Parris Is Spike Lee's Lysistrata + NWA Biopic Casts its Tupac, Jussie Smollett Heads 'Underground' Casting News - Teyonah Parris Is Spike Lee's Lysistrata + NWA Biopic Casts its Tupac, Jussie Smollett Heads 'Underground' Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Here's Your First Look At Taye Diggs in the Title Role in 'Hedwig and the Angry Inch' Teaser: Marques Houston, Keshia Knight Pulliam and Draya Michele Star in TV One Original Movie, 'Will to Love' Teaser: Marques Houston, Keshia Knight Pulliam and Draya Michele Star in TV One Original Movie, 'Will to Love' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Universal Puts the Brakes on $60 "Tower Heist" Premium VOD Plan

Shadow and Act By Jasmin | Shadow and Act October 12, 2011 at 6:00AM

Remember Universal Pictures' proposed plan to make its new Eddie Murphy/Ben Stiller action-comedy Tower Heist available in homes just three weeks after it debuts in theaters?
1

Remember Universal Pictures' proposed plan to make its new Eddie Murphy/Ben Stiller action-comedy Tower Heist available in homes just three weeks after it debuts in theaters?

Well, it's not happening, but not for the reason you may think. No, it wasn't outraged, cash-strapped fans who refused to pay $60 a pop for PVOD, but exhibitors, who refused to have PVOD cut into their business.

Facing a potential boycott from theater owners, Universal caved:

"Universal Pictures today announced that in response to a request from theater owners, it has decided to delay its planned premium home video on demand (PVOD) experiment in which Comcast digital subscribers in Portland and Atlanta would have had the opportunity to rent Tower Heist on demand just three weeks after its theatrical release on November 4, 2011."

In response, National Association of Theater Owners president & CEO John Fithian also released a statement:

“NATO would like to thank Universal for responding to various theater owners' concerns and cancelling the PVOD test it was contemplating. They have been engaged with individual exhibitors on this test, and while it was something that many theater owners could not ultimately support, the open and collaborative nature of the dialogue is appreciated."

Interestingly enough, the NATO statement uses the word "cancel" while Universal only mentions a "delay." Universal also expressed optimism that PVOD will still happen:

"Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future."

Apparently, this battle isn't over.

[THR]

This article is related to: FYI


Shadow & ActNewsletter