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Univision To Carry Bounce TV In 7 Major Markets In Groundbreaking Distribution Agreement

Television
by Tambay A. Obenson
December 10, 2012 11:23 AM
5 Comments
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This is a very interesting development for Bounce TV...

Univision To Carry Bounce TV In Seven Major Markets In Groundbreaking Distribution Agreement Teaming Leading Hispanic & African American Media Companies

ATLANTA and NEW YORK, Dec. 10, 2012 -- Univision Communications Inc., the leading media company serving Hispanic America, and Bounce TV (www.bouncetv.com), the nation's first-ever broadcast television network for African Americans, today jointly announced a distribution agreement in which Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico, will carry Bounce TV as a multicast channel of their stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.

The Univision launches will drive Bounce TV's coverage to 86% of African American television homes and 68% of the total United States. Bounce TV will now be in all of the top ten markets and 24 of the top 25 African American markets.

"This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans," commented Jeffrey Wolf, executive vice president of distribution, Bounce TV. "Our partnership with Univision extends Bounce TV's extraordinary reach even further, reinforcing our position as the fastest growing African American network."

"Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality," commented Kevin Cuddihy, president, Univision Television Group.   "It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers."

Other terms of the agreement were not disclosed.

Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials, and inspirational faith-based programs. Bounce TV airs twenty four hours a day, seven days a week on the signals of local television stations.  Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV.  Bounce TV is majority African American-owned.

The network celebrated its first birthday on-the-air on Sept. 26; a year that has been overwhelmingly successful, with accelerated growth and expansion among station groups and distribution, advertisers and viewers alike.  Bounce TV's most recent launches include WXYZ-TV, one of the leading ABC affiliates in the country and Detroit's #1 rated television station, and FOX-owned channels in Phoenix, Minneapolis and Orlando.  Bounce TV is also seen in New York, Los Angeles, Chicago, Atlanta, Dallas, Philadelphia, Washington. D.C., Houston, Cleveland/Akron, Baltimore, New Orleans, Milwaukee, Charlotte, Cincinnati,  Indianapolis, Kansas City, Hartford/New Haven and other cities. 

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

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5 Comments

  • ALM | December 10, 2012 9:17 PMReply

    Great....working together on something positive

  • Teofilo Colon Jr | December 10, 2012 7:57 PMReply

    Congratulations to Bounce TV on their groundbreaking distribution agreement with Univision! This is MAJOR! In short, being in more markets on the digital sub-channels of a given television channel is a good thing.

    Teofilo Colon Jr.
    BeingGarifuna.com

  • Rodney | December 10, 2012 11:48 AMReply

    Interesting indeed. There's alot of doublespeak in these Bounce press releases. They express their distribution in terms of the % of African American homes "covered", yet that stat refers to the markets their channels broadcasts to, not the actual homes that can actually get the channel. They also tout the market rankings of the stations owned by the groups they've negotiated affiliation with like "WXYZ-TV, one of the leading ABC affiliates in the country and Detroit's #1 rated television station. The fact of the matter is that Bounce won't be on WXYZ; they will occupy a digital sub-channel of the station, a channel that does not get cable/satellite/IPTV carriage.

  • Rodney | December 11, 2012 1:36 AM

    On the surface it would appear to be a good thing. But what's the use if the business model is flawed and this network doesn't survive? If their goal is to reach African-Americans without cable/satellite, it is far cheaper to go over-the-top and use the growing number of platforms and devices (including latest generation TV's) to reach them. In fact, you can also reach African Americans with cable/satellite going OTT. From the perspective of an African American content creator/aggregator, it benefits us to have sustainable players downstream building the last link in the value chain.

  • Teofilo Colon Jr | December 10, 2012 8:02 PM

    Shrewd observation, Rodney. I do not know the percentage of people who own cable versus regular "free" television, but Bounce TV making inroads onto other markets (albiet on digital sub-channels) is a good thing, isn't it?

    This is pure speculation on my part, but with the economy as it is (terrible, and not getting any better), I suspect more people will give up on cable and stick to 'free' television and maybe the internet. If that's the case, this Bounce TV / Univision Distribution Agreement move might turn out to be terrific.

    Teofilo Colon Jr.
    Beinggarifuna.com

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