By Tambay A. Obenson | Shadow and Act January 16, 2014 at 1:58PM
Unveiling a new initiative earlier today, Vimeo announced its continuing commitment to assisting indie filmmakers in distributing and exhibiting their films.
The program, called the Audience Development Fund, will provide filmmakers who have successfully raised $10,000 or more through crowdfunding platforms like Indiegogo, Kickstarter and others, with access to tools and funds to help bring their projects to market on Vimeo.
To creators of distribution-ready films, Vimeo will grant free one-year PRO accounts and access to a $500,000 Audience Development Fund to help select filmmakers market their projects. Vimeo’s curation team will review qualifying films on leading crowdfunding platforms, including Indiegogo, Kickstarter and Seed&Spark, and select projects to receive PRO accounts and an advance for marketing support. Vimeo will partner with these filmmakers to create campaigns on and off Vimeo.com to broaden film exposure and grow audiences in exchange for an exclusive digital premiere window for distribution on Vimeo On Demand.
Vimeo On Demand is Vimeo's direct distribution/pay-per-view solution that enables all Vimeo PRO subscribers/content creators to sell their work to the service's built-in audience of over 149 million monthly unique viewers across a wide range of connected devices, all in HD quality. You can set your own terms - price, viewing format, geographical availability, etc.
“Vimeo is committed to empowering filmmakers with the world’s best platform for direct distribution,” said Vimeo General Manager of Audience Networks, Greg Clayman. “While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web.”
For more information regarding Vimeo On Demand, visit https://vimeo.com/ondemand