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Viral Campaign For 'After Earth' Begins With New Video Teaser (Will & Jaden Smith Star)

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by Tambay A. Obenson
July 16, 2012 12:21 PM
4 Comments
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After Earth

Shooting has been done for the sci-fi/adventure project 1000 A.E., now just called After Earth, for about a month or so; father/son pairing Will Smith and Jaden Smith, star, directed by M. Night Shyamalan, in a film whose full synopsis reads:

In After Earth, one thousand years after cataclysmic events forced humanity's escape from Earth, Nova Prime has become mankind's new home. Legendary General Cypher Raige (played by Will Smith) returns from an extended tour of duty to his estranged family, ready to be a father to his 13-year-old son, Kitai (played by Jaden Smith). When an asteroid storm damages Cypher and Kitai's craft, they crash-land on a now unfamiliar and dangerous Earth. As his father lies dying in the cockpit, Kitai must trek across the hostile terrain to recover their rescue beacon. His whole life, Kitai has wanted nothing more than to be a soldier like his father. Today, he gets his chance.

Zoe Kravitz and Sophie Okonedo co-star by the way, as sister/daughter and mother/wife respectively.

Both the sister and mother roles will likely be peripheral to the core story between father and son, in what will be more of a coming-of-age tale (or coming-into-his-own) tale with Jaden as the real star of the film.

Stephen Gaghan (Traffic, Syriana) was brought on to polish up Shaymalan's script before shooting began (a very good idea IMHO), and Columbia Pictures is said to be planning a June 2013 release.

Well... it doesn't contain any footage of the father and son, but here's your "first look" at After Earth, from the film's official site, which gives us some backstory on the world that the film takes place in.

Watch the minute-long video below in the player below (the image above is the the recently-released logo for the film):

Check out Jaden in costume as Kitai below:

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4 Comments

  • Marie | July 17, 2012 9:08 AMReply

    I'm curious to see if Jaden has the acting skills to command the screen for an extended period.

  • turner | July 16, 2012 4:24 PMReply

    My friend worked on that film and said it took 3 people to fit Jaden into that costume... he kept growing during the shoot.

  • turner | July 16, 2012 4:57 PM

    Both! He's a teenager.

  • the black police | July 16, 2012 4:54 PM

    Height-wsie? Or size-wise? Or both?

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