Click to Skip Ad
Closing in...
Focus Features Picks Up Ruth Negga/Joel Edgerton 'Loving' Story (Based on Anti-Miscegenation Case) Focus Features Picks Up Ruth Negga/Joel Edgerton 'Loving' Story (Based on Anti-Miscegenation Case) HBO Drops First Trailer for 'Confirmation' HBO Drops First Trailer for 'Confirmation' Watch First Trailer for 'Roots' Reboot Watch First Trailer for 'Roots' Reboot Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) Watch: OWN Previews New Primetime Series 'It's Not You, It's Men' (Tyrese Gibson & Rev Run Host) LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

VW's 'Happy Jamaican' Super Bowl TV Spot (No Problem Or Over The Line?)

Shadow and Act By Sergio | Shadow and Act January 29, 2013 at 9:10AM

It's been said that more people watch the Super BowL every year more for the ads than the actual game.
15
VW TV Spot

It's been said that more people watch the Super Bowl every year more for the ads than the actual game.

I wouldn't know since I've never watched one. Well, maybe, I think I did once for about 15 minutes until I got bored and switched the channel. But I'm not here to talk about me but about Volkswagen's new TV commercial for this year's Super Bowl,  which since it's been leaked on online yesterday,  has been getting plenty of comments and all of them not favorable.

The ad, for VW's new redesigned Beetle, features a group of a bland and bored white and Asian employees in some nondescript office building who are constantly faced with one of their smiling, cheerful and laid back white co-workers.

Except that the guy speaks in a Jamaican accent, which we find out at the end is the result of  the happy feeling he gets driving his new Beetle.

Of course the questions arise.

Why does he have to speak in a Jamaican accent? Why could the guy had the same attitude, but speaking in his natural voice?  Is the commercial implying that a carefree, lazy attitude towards work and life is a "black" thing?

Then again they could have gotten a black guy for the part, but that would have made a bad situation even worse resulting in all sorts of angry complaints about stereotypes.

Or are the complaints about this ad taking everything way out of proportion and this is just a stupid ad and nothing else?

What do you say?


Shadow & ActNewsletter