Click to Skip Ad
Closing in...
Wendy Williams is Crushing the Competition in the Ratings, as Queen Latifah's Show Struggles In Last Place Wendy Williams is Crushing the Competition in the Ratings, as Queen Latifah's Show Struggles In Last Place The Cast of 'A Different World' 20 Years Later - 'Oprah: Where Are They Now?' The Cast of 'A Different World' 20 Years Later - 'Oprah: Where Are They Now?' Sundance Institute Selects 10 Writers for Inaugural Episodic Story Lab Sundance Institute Selects 10 Writers for Inaugural Episodic Story Lab Lamman Rucker, DB Woodside, Billy Dee Williams, Christian Keyes Lead 'Man in 3B' (Based on Carl Weber Bestseller) Lamman Rucker, DB Woodside, Billy Dee Williams, Christian Keyes Lead 'Man in 3B' (Based on Carl Weber Bestseller) Tribeca Film Announces 'Nas: Time is Illmatic' One Night Only October 2 National Screenings Tribeca Film Announces 'Nas: Time is Illmatic' One Night Only October 2 National Screenings The Complete ‘Extant’ Series w/Halle Berry Coming Out On Blu-Ray DVD in Dec. The Complete ‘Extant’ Series w/Halle Berry Coming Out On Blu-Ray DVD in Dec. 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Premieres on HBO Tonight (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Premieres on HBO Tonight (Trailer) Weekend B.O. Sept. 12-14 (Will 'No Good Deed's' Success Help Make Taraji P. Henson an A-lister?) Weekend B.O. Sept. 12-14 (Will 'No Good Deed's' Success Help Make Taraji P. Henson an A-lister?) Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) Producer Charles Belk and Actress Daniele Watts Apparently "Fit the Description" (Just Another Day in the Neighborhood) What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? What’s the Big Secret That Got Those ‘No Good Deed’ Screenings Canceled? 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Watch First Episode of ABC's New Series 'Black-ish' Now Watch First Episode of ABC's New Series 'Black-ish' Now 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) 'Terror at the Mall,' Documentary on Siege of Westgate Mall in Nairobi, Kenya, Coming to HBO (Trailer) Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' Watch First Trailer for Tyler Perry's New OWN TV Drama 'If Loving You Is Wrong' OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry OWN Announces Cast for New Drama Series 'If Loving You is Wrong' From Tyler Perry Michael Ealy, Sanaa Lathan, Morris Chestnut Eyeing Leads In Revenge Thriller 'The Perfect Guy' Michael Ealy, Sanaa Lathan, Morris Chestnut Eyeing Leads In Revenge Thriller 'The Perfect Guy' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

VW's 'Happy Jamaican' Super Bowl TV Spot (No Problem Or Over The Line?)

Shadow and Act By Sergio | Shadow and Act January 29, 2013 at 9:10AM

It's been said that more people watch the Super BowL every year more for the ads than the actual game.
15
VW TV Spot

It's been said that more people watch the Super Bowl every year more for the ads than the actual game.

I wouldn't know since I've never watched one. Well, maybe, I think I did once for about 15 minutes until I got bored and switched the channel. But I'm not here to talk about me but about Volkswagen's new TV commercial for this year's Super Bowl,  which since it's been leaked on online yesterday,  has been getting plenty of comments and all of them not favorable.

The ad, for VW's new redesigned Beetle, features a group of a bland and bored white and Asian employees in some nondescript office building who are constantly faced with one of their smiling, cheerful and laid back white co-workers.

Except that the guy speaks in a Jamaican accent, which we find out at the end is the result of  the happy feeling he gets driving his new Beetle.

Of course the questions arise.

Why does he have to speak in a Jamaican accent? Why could the guy had the same attitude, but speaking in his natural voice?  Is the commercial implying that a carefree, lazy attitude towards work and life is a "black" thing?

Then again they could have gotten a black guy for the part, but that would have made a bad situation even worse resulting in all sorts of angry complaints about stereotypes.

Or are the complaints about this ad taking everything way out of proportion and this is just a stupid ad and nothing else?

What do you say?


Shadow & ActNewsletter