Click to Skip Ad
Closing in...
Focus Features Picks Up Ruth Negga/Joel Edgerton 'Loving' Story (Based on Anti-Miscegenation Case) Focus Features Picks Up Ruth Negga/Joel Edgerton 'Loving' Story (Based on Anti-Miscegenation Case) HBO Drops First Trailer for 'Confirmation' HBO Drops First Trailer for 'Confirmation' Watch First Trailer for 'Roots' Reboot Watch First Trailer for 'Roots' Reboot Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Warner Bros. Doesn't Seem To Get It; Plans To Delay DVD Rentals For 8 Weeks To Boost Disc Sales

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act January 11, 2012 at 11:05AM

Maybe Warner Bros. execs didn't get the memo on stats showing that online streaming sites like Netflix, as well as reduced wait times between a film's theatrical release and its availability as a rental, actually have curbed piracy all over the world.
4
netflix

Maybe Warner Bros. execs didn't get the memo on stats showing that online streaming sites like Netflix, as well as reduced wait times between a film's theatrical release and its availability as a rental, actually have curbed piracy all over the world.

Because if they'd recieved that memo, and cared anything about the potential that its films would be pirated and dumped online for audiences around the globe to download via torrent streams, I'm not so sure they'd be so quick to act on this...

In an obvious attempt to help bolster DVD sales (once a significant cash stream for studios), the WB is planning a release strategy change that would make DVD rental companies like the aforementioned Netflix, as well as brick and mortar firms like Redbox and Blockbuster, wait 56 days instead of the current 28 days after a DVD goes on sale, before they can offer the latest releases as rentals to their customers.

So, for the consumer, this means, you'll have to either spend the $20 or whatever dollars to buy a DVD that you may actually just want to rent for $3.99, and have no interest in owning; or you wait an extra 28 days (about a month) after the DVD goes on sale to rent it from your favorite online or real-world rental retailer.

Netflix is said to be going along with the new plan, because it won't necessarily hurt their online streaming model won't be hurt; however, Redbox and Blockbuster intend to fight this decision... though I'm not quite sure how much leverage they have and just how successful they'll be.

But, based on 2011 year-end reports on film piracy (specifically of Hollywood studio movies) around the world, which I posted on S&A about a week ago (HERE), this doesn't seem like a smart move for the WB.

I figured studio execs would by now be instead looking to the future, and investing their resources into coming up with a business model that allows audiences to consume what they want, when they want, while still remaining profitable in the process. Therein lies the challenge...

This article is related to: Things That Make You Go Hmm...


Shadow & ActNewsletter