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Watch 'Black Mad Men' - New Web Series, Starring Sasheer Zamata, Takes On AMC's Hit Series

by Tambay A. Obenson
March 3, 2014 3:10 PM
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Black Mad Men

If you're one of those who's been anxious for more "black representation" on AMC's hit TV drama series Mad Men, or if the idea of a "black version" of Mad Men tickles your fancy, maybe you'll dig this new web series.


Titled Black Mad Men, it comes from director Morgan Evans and writer Phil Augusta Jackson (both also produce), and stars one Sasheer Zamata (who recently joined the cast of Saturday Night Live, after much protest over that program's lack of black female representation). 

Joining Sasheer are Anthony AppruzzeseShaun Diston, and Phil Augusta Jackson himself.

The series' catchy tagline is: 

Advertising for black people, by black people, for white people...

It's set in the 1960's, at a time when white business owners began to really see black consumers as a potentially lucrative, if untapped market. 

It was in the 1940s that research was first used to aid in defining Blacks as consumers. The study was initiated by the Afro-American Newspaper Group, in collaboration with the Urban League. A summary of the findings confirmed that Blacks were a viable market segment (Wow, really? Who knew?), but the racial attitudes of the times prevented most marketers from pursuing the opportunity.

Fast-forward about 20 years, and, well, Black Mad Men... 

Watch the episode below titled Hummus:

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More: web series, Sasheer Zamata

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  • @JayTeeDee | March 5, 2014 4:40 PMReply

    I appreciate the effort and the hard work and respect the talent involved but it just didn't work for me.

  • Miles Ellison | March 4, 2014 9:45 PMReply

    That was garbage. How much weed has to be smoked before that becomes funny?

  • | March 3, 2014 11:30 PMReply

    shits wack

  • OG Bobby Johnson | March 3, 2014 9:07 PMReply

    Yeah there is another one out already on dailymotion (dot) com

    They actually had an article on Shadow and Act a few months ago.

    Good article on NPR too


  • Monique A Williams | March 4, 2014 1:10 PM

    That one is much better. Thanks!!

  • Alias | March 3, 2014 5:54 PMReply

    This isn't funny (it's actually REALLY LAME) and anyone who has a problem with the depictions or representations of black people from that era doesn't know their history -- American or television. "Mad Men" is a great show, and extremely authentic in its portrayal of what was happening in the '60s in the ad business.

  • Larry | March 3, 2014 4:58 PMReply

    Whew! This is really bad stuff. I was on the laugh starting line but the starter pistol never went off. BTW...I think Mad Men gets it right with the race mix. If you were in the ad biz before 1980, you know that people of color were hardly anywhere in sight in big ad agencies or small ones unless they were Black ad agencies. I got not issue with the dearth of Black people in the show and applaud them for being honest about white executives' discomfort with Black people as consumers AND as employers back then.

  • Dave's Deluxe | March 3, 2014 3:57 PMReply

    Nice work! Now, if only it were good.

  • Michiline | March 3, 2014 3:42 PMReply


  • Jeff Kirkman | March 3, 2014 3:41 PMReply

    Wait, there are two different shows riffing on this topic?? The other is "Mad Black Men" by Xavier Ruffin I came across yesterday.. there's an NPR article in reference to it. Interesting that this is happening.

  • No | March 3, 2014 3:37 PMReply

    Not funny...

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