Watch - New Day Films: How to Start A Distribution Company

Features
by Tambay A. Obenson
July 25, 2012 8:43 PM
7 Comments
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I thought this was worth sharing, especially as discussions continue about non-traditional ways that filmmakers can take the production and distribution of their projects into their own hands, and reach their audiences directly (existing companies/organizations/initiatives aside - and there are several; consider this a continuation of the conversation, as well as a short history lesson).

Courtesy of the Full Frame Documentary Film Festival, recorded during this year's event, as part of the festival's A&E IndieFilms Speakeasy panel conversations that are free and open to the public.

This groundbreaking distribution company is democratically operated by over 100 filmmakers. Forty years ago, its four founding filmmakers were prescient in realizing filmmakers could empower themselves and take the process of reaching their audience into their own hands. In this conversation, the founders describe their successful business model. How has it responded to market changes over the years — 16mm to VHS to DVD and now streaming? And as membership has grown, how has New Day Films continued to keep its unprecedented democratic process intact? Panelists include New Day Films founders and filmmakers: Liane Brandon, Jim Klein, Julia Reichert, and Amalie R. Rothschild.

New Day delivers claims over 150 titles in its library. Collectively, New Day titles have won an Academy Award, 9 Academy Award nominations, 4 Emmys, and hundreds of awards at prestigious film festivals.

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7 Comments

  • Rodney | July 26, 2012 1:36 PMReply

    This was an interesting panel. It seems like what got them started was the women's liberation movement in the 1960's and that initial momentum was sustained by the college/university market.

    The main takeaway is that all successful companies, no matter how large, start small with a single concept. One of the founders talked about traveling from town to town with a print, but creating a mailing list of all the venues she exhibited in and that was the basis of their initial customer list.

  • Adam Scott Thompson | July 25, 2012 9:01 PMReply

    Don't we have something like this with the AaFFRM?

  • AffrmLeader | July 28, 2012 7:15 PM

    I am an AAFFRM leader and it is a co-op in that we put in sweat as a group and we see monetary return. But we shouldn't be all that's out there and we are not. There are many interesting parties doing interesting things in this area. Take care.

  • Justsaying | July 26, 2012 10:08 AM

    @Laura and Kenya, I agree. We cannot stop with just one. These dismissive attitudes hinder progress! I hope many learn about and start ventures of their own in regard to distribution...

  • Kenya | July 26, 2012 9:08 AM

    @Laura-- I know, right? You's a hater, Thompson. There's room for more than one company.

  • Laura | July 26, 2012 7:48 AM

    Even if AaFFRM was a cooperative (which it isn't), why should be satisfied with that one company with so much good content needed to be distributed.

  • Rodney | July 25, 2012 9:49 PM

    AFFRM is not a co-operative. Ava owns it lock, stock and barrel.

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