Click to Skip Ad
Closing in...
Revolution Cinema: 5 Films to Put on Your "To-See" List This July 4th Holiday Weekend Revolution Cinema: 5 Films to Put on Your "To-See" List This July 4th Holiday Weekend Watch Doc on Sipho Mpongo - First South African Photographer Accepted into Magnum Foundation Scholarship Program Watch Doc on Sipho Mpongo - First South African Photographer Accepted into Magnum Foundation Scholarship Program Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' Fried Chicken & Drugs: 'Unbreakable Kimmy Schmidt' Writer Charla Lauriston Creates the Anti-­Strong Black Woman in 'Clench & Release' MTV Presents Documentary 'White People' to Take Incisive Look at Whiteness & White Privilege in America + Filmmaker Competition MTV Presents Documentary 'White People' to Take Incisive Look at Whiteness & White Privilege in America + Filmmaker Competition Nick Cannon's 'Wild 'N Out' Returns for 7th Season This Summer w/ Kevin Hart, Zendaya, Jordin Sparks and Many More Nick Cannon's 'Wild 'N Out' Returns for 7th Season This Summer w/ Kevin Hart, Zendaya, Jordin Sparks and Many More 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later 'Cooley High' Writer and Cast Reflect on the Film 40 Years Later HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship HBO Seeks Diverse, Emerging Writers for HBOAccess Writing Fellowship 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record Crowdfund This: A Dark Fairy Tale About a Girl, Haitian Vodou & Hurricane Katrina Crowdfund This: A Dark Fairy Tale About a Girl, Haitian Vodou & Hurricane Katrina Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Regarding 'Song of the South' – The Film That Disney Doesn’t Want You to See Kevin Hart’s Forgotten Sit-Com ‘The Big House’ Coming to DVD Kevin Hart’s Forgotten Sit-Com ‘The Big House’ Coming to DVD Watch Lynn Whitfield & Vivica Fox in Trailer for Nigerian-Produced '30 Days in Atlanta' (The Plight of the Black Actress) Watch Lynn Whitfield & Vivica Fox in Trailer for Nigerian-Produced '30 Days in Atlanta' (The Plight of the Black Actress) Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding South African Action-Romance 'Hard to Get' will Open 35th Durban International Film Festival (Poster) South African Action-Romance 'Hard to Get' will Open 35th Durban International Film Festival (Poster) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (11/27/13) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (11/27/13) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (9/6/13) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (9/6/13) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (7/26/13) 5 Netflix Streaming Titles You May Not Know Are Available & May Want To Check Out (7/26/13) Canceled ABC Series '666 Park Avenue' Returns Tomorrow, Saturday, June 22 Canceled ABC Series '666 Park Avenue' Returns Tomorrow, Saturday, June 22 Omar Sy & Jessica Chastain Make For A Charming Couple In Vogue Photoshoot Omar Sy & Jessica Chastain Make For A Charming Couple In Vogue Photoshoot We Need To Educate Ourselves On Race vs. Ethnicity (And Other Things I Learned From The Ongoing Zoe Saldana/Nina Simone Conversation) We Need To Educate Ourselves On Race vs. Ethnicity (And Other Things I Learned From The Ongoing Zoe Saldana/Nina Simone Conversation)

Watch Promo For Biyi Bandele-Directed Nigerian Version Of 'Shuga' (Debuts December 1)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act November 27, 2013 at 10:34AM

Watch Promo For MTV Base's Nigerian Version Of 'Shuga' (Debuts December 1)
0
Shuga Naija

Over the summer, MTV Base and the MTV Staying Alive Foundation, joined forces with the Nigerian government’s National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation, to launch Shuga, MTV’s award winning TV series and multimedia campaign.

You might recall that Twelve Years A Slave actress, Lupita Nyong'o, starred in the Kenyan version of Shuga, around 2009/2010. Series 3, which is set in Nigeria, debuts on December 1, and will be available to viewers around the world, via TV and online channels like YouTube.

The first Shuga series (comprised of 3 twenty-four minute episodes) was filmed in Kenya in August/September 2009, starring a young cast of then upcoming Kenyan actors and actresses, telling bitter-sweet tales of love, loss, sex and relationships, set in the clubs, bars, campuses and other hangouts of contemporary Nairobi - the intent being to give a raw view on the lives of sexually active young Kenyans, and highlight the risks associated with unprotected sex and living careless lifestyles, all told through interconnected storylines.

Comparisons to Stateside MTV series were made, giving it labels like "Real World: Kenya," although it's not a reality TV series. It's all scripted drama, made for the young MTV crowd.

So the series is now coming to Nigeria, directed by Biyi Bandele (Half Of A Yellow Sun), and starring Ice Prince, Iyanya, Maria Okanrende, Tiwa Savage, Chris Attoh, Nick Mutuma, and Sharon Chisom Ezeamaka.

The series will premiere on December 1, 2013, on MTV Base (DStv Channel 322), Nigerian terrestrial broadcasters and other MTV networks and third party broadcasters around the world, on World AIDS Day. It will also be available online.

Other elements of the Nigerian Shuga campaign will include a radio drama series, a peer educator program, a comic book in Hausa and English, a mobile information service, social media and a range of digital platforms.  

Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, said, “MTV Base is proud and excited to bring Shuga to Nigeria for the first time.  We are delighted that this award-winning series and multimedia campaign will be using its muscle to shine a light on important public health issues affecting youth, and promoting meaningful behaviour change while leveraging Nigerian creativity and talent.

To stay up-to-date on Shuga, *like* it on Facebook at www.facebook.com/MTVShuga, or follow on Twitter @MTVShuga.

For a glimpse at what to expect, watch a promo below:


Shadow & ActNewsletter