Click to Skip Ad
Closing in...
Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Bill Duke's 'Dark Girls' Follow-up, 'Light Girls,' Gets a First Trailer & Release date (Heading to OWN) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Watch Trailer for Romcom 'With This Ring' (Regina Hall, Jill Scott, Eve Star - Coming January 2015) Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Here Are the Top 10 Grossing "Black Films" of 2014... How Many of Them Did You See? Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Debbie Allen & Phylicia Rashad Sign Up for 'Arsenic and Old Lace' Playing the Brewster Sisters Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Weekend B.O. Dec. 19-21 (Sony's Grateful for Small Blessings, while Paramount Blew it) Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Ava DuVernay Has Multi-Episode TV Series on "Black Experience in America" in the Works Sony Hack Reveals the Insufferable Whiteness of Hollywood Sony Hack Reveals the Insufferable Whiteness of Hollywood Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' Preview: Jessica Williams of 'The Daily Show' Makes Leading Lady Debut in 'Tap Shoes & Violins' '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! '106 & PARK' Says Goodbye Today, Dec 19 at 6pm, w/ Live, 2-hour, Star-Studded Finale! First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic First Image of Queen Latifah as Bessie Smith in Upcoming HBO Biopic The Best of Black Television in 2014 The Best of Black Television in 2014 Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go Review: Chris Rock's 'Top Five' Took Me Places I Wouldn't Expect a Chris Rock Film to Go The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal The Gift That Keeps on Giving - Leaked Sony Email Challenges Denzel Washington's Overseas Box Office Appeal Backlash Against New VH1 Series 'Sorority Sisters' Backlash Against New VH1 Series 'Sorority Sisters' Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Watch Promo For Biyi Bandele-Directed Nigerian Version Of 'Shuga' (Debuts December 1)

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act November 27, 2013 at 10:34AM

Watch Promo For MTV Base's Nigerian Version Of 'Shuga' (Debuts December 1)
0
Shuga Naija

Over the summer, MTV Base and the MTV Staying Alive Foundation, joined forces with the Nigerian government’s National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation, to launch Shuga, MTV’s award winning TV series and multimedia campaign.

You might recall that Twelve Years A Slave actress, Lupita Nyong'o, starred in the Kenyan version of Shuga, around 2009/2010. Series 3, which is set in Nigeria, debuts on December 1, and will be available to viewers around the world, via TV and online channels like YouTube.

The first Shuga series (comprised of 3 twenty-four minute episodes) was filmed in Kenya in August/September 2009, starring a young cast of then upcoming Kenyan actors and actresses, telling bitter-sweet tales of love, loss, sex and relationships, set in the clubs, bars, campuses and other hangouts of contemporary Nairobi - the intent being to give a raw view on the lives of sexually active young Kenyans, and highlight the risks associated with unprotected sex and living careless lifestyles, all told through interconnected storylines.

Comparisons to Stateside MTV series were made, giving it labels like "Real World: Kenya," although it's not a reality TV series. It's all scripted drama, made for the young MTV crowd.

So the series is now coming to Nigeria, directed by Biyi Bandele (Half Of A Yellow Sun), and starring Ice Prince, Iyanya, Maria Okanrende, Tiwa Savage, Chris Attoh, Nick Mutuma, and Sharon Chisom Ezeamaka.

The series will premiere on December 1, 2013, on MTV Base (DStv Channel 322), Nigerian terrestrial broadcasters and other MTV networks and third party broadcasters around the world, on World AIDS Day. It will also be available online.

Other elements of the Nigerian Shuga campaign will include a radio drama series, a peer educator program, a comic book in Hausa and English, a mobile information service, social media and a range of digital platforms.  

Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, said, “MTV Base is proud and excited to bring Shuga to Nigeria for the first time.  We are delighted that this award-winning series and multimedia campaign will be using its muscle to shine a light on important public health issues affecting youth, and promoting meaningful behaviour change while leveraging Nigerian creativity and talent.

To stay up-to-date on Shuga, *like* it on Facebook at www.facebook.com/MTVShuga, or follow on Twitter @MTVShuga.

For a glimpse at what to expect, watch a promo below:


Shadow & ActNewsletter