Weekend B.O. April 20-22 ("Man" Beats "Games" By A Mile)

Box Office
by Sergio
April 22, 2012 12:47 PM
70 Comments
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I predicted two weeks ago that Think Like A Man would be the film to knock The Hunger Games off of its No.1 box office perch where it's been sitting comfortably for the last month. But does anyone listen to me?

But Man grossed a very impressive $33 million this weekend much more than what industry experts were predicting, with the exception of EFilm Critic's Erik Childress who called it, with the Zac Efron romance drama The Lucky One coming in at No.2

And keep in mind that Man is showing in over 1000 screens LESS than The Lucky One which makes its weekend opening even more impressive. No need to cry though for The Hunger Games coming in at No.3 and which is well on its way to grossing $400 million domestically

1) Think Like a Man SGem $33,000,000
2) The Lucky One WB $22,805,000
3) The Hunger Games LGF $14,500,000 Total: $356,900,000
4) Chimpanzee BV $10,205,000
5) The Three Stooges Fox $9,200,000 Total:$29,355,000
6) The Cabin in the Woods LGF $7,750,000 Total:$26,980,000
7) American Reunion Uni. $5,200,000 Total:$48,300,000
8) Titanic 3D Par. $5,000,000 Total:$52,828,000
9) 21 Jump Street Sony $4,600,000 Total:$127,066,000  
10) Mirror Mirror Rela. $4,114,000 Total: $55,206,000
11) Wrath of the Titans WB $3,825,000 Total: $77,136,000
12) Lockout FD $3,094,000 Total: $11,063,000

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70 Comments

  • Anthony E. | April 23, 2012 8:38 PMReply

    If you want to talk impressive numbers look toward an international film that has raked in with very few screenings. INTOUCHABLES starring OMAR SY, brought $10,500 per theater on only 30 screens while MARLEY barely squeaked by 6,000 per theater on 45 screens. THINK LIKE A MAN made $16,377 per theater on 2,015 screens.

    Best part of all this that INTOUCHABLES was in it SECOND week of showing, having had a more impressive take the previous week. Hauling in $9,542 per theater on 24 screens, which was more than double that of the weeks front runner HUNGER GAMES.

    An outstanding impressive showing with a strong two week tally that is to be taken notice.

  • Orville | April 23, 2012 3:06 PMReply

    I think it is great that TLAM was a huge success but it is still a very conventional heterosexual black romantic film. The movie was pretty safe and very cookie cutter. I remember Shadow and Act said that Tracy Edmonds was going to produce a movie about E Lynn Harris gay black novel Invisible Life. I think a real breakthrough would be a black film that moves beyond the heterosexuals.

  • CareyCarey | April 23, 2012 1:23 PMReply

    I don't know how Sergio's post always draw so much controversy? **eyebrow raised** The title of this post was Weekend B.O. April 20-22 ("Man" Beats "Games" By A Mile), but know we're discussing Chris Brown and R. Kelly and who did what to whom... smh? Nevertheless, in reference to the below issue of domestic violence, I believe the word for today is "forgiveness". It's a word that's frequently misunderstood. Now wait, I don't mean to "preach" but since we're being all judgemental and thangs, I have to say something on the rewards of "forgiving". First, to forgive someone does not mean to condone nor absolve them of their egregious act. "Forgiveness is the answer to the child's dream of a miracle by which what is broken is made whole again, what is soiled is made clean again" and "It warms the heart and cools the sting". If one does not forgive and thus carries around the burdens of contempt, hatred and vengence, it's they who suffer, not the offender who may be moving on with his or her life. In short, forgiveness is a virtue of the wise and the brave.

  • Sergio | April 23, 2012 6:23 PM

    "I don't know how Sergio's post always draw so much controversy?" Just lucky I guess

  • CareyCarey | April 23, 2012 5:30 PM

    @ Carl, my man, I would suggest that you dig a little deeper. Surely you'd like to explain your understanding of the word "forgiveness". More importantly, what do you hope to gain by holding on to contempt and anger? You have to realize that you're not hurting the "abuser" by holding your pain and confusion within your own soul. So Carl, please explain yourself or I'll just assume you're the one who's on some unsubstantiated BULLSHIT!

  • Carl | April 23, 2012 2:05 PM

    "First, to forgive someone does not mean to condone nor absolve them of their egregious act. " BULLSHIT!

  • THE BLACK POLICE | April 23, 2012 8:04 AMReply

    First off congratulations to everyone inloved with the movie!

    I dunno why some of you are acting like every single movie that centers on black characters must be the most thought-provoking, intellectual dramatic masterpiece EVER created. The movie is a fun lighthearted movie in the line of Valentines Day, He's Just Not That Into You, and the like.

    Sure we need thought-provoking, intellectual dramatic masterpieces but must it be at the expense of these fun fluff movies? There is ALWAYS going to be a market for this genre. Accept it.

  • CareyCarey | April 23, 2012 3:09 AMReply

    The next time I hear someone talk bad about a TP movie and then rave about this kiddy land overhyped chick flick, I'm gonna act like the 3 monkeys, hear no evil, speak no evil and see no evil. Then I'm going to excuse them like they have snot hanging from their nose, and the slap the sh*t out of them for telling me a lie. Seriously, who's fooling who? Please folks, I realize we're hurting for movies about us and made by us, but this is/was nothing special. I mean, what exactly was the storyline? Oh, I forgot, boy meets girl and it's love at first sight (yeah, that book was magical). Then, after the love simmers for all of 3 weeks, it's love TKO... the party is over... boo woo woo, we so sad. Those little piggys went wee-wee-wee all the way home. But wait, fairy tales do come true because they all get back together in the end and it's love forever more... GTFOOH! This flick was nothing more than a teenage rom-com with adults playing the leads. I was not impressed. 5 1/2 stars out of 10. Listen folks, if this is the gold standard for black films of the future, we're F'd!!!

  • Mark & Darla | April 22, 2012 11:25 PMReply

    People stop over analyzing, saw the movie today it was everything I hope it be, very entertaining. All the actors acting was on point. TLAM is one in million, please don't kill it by making a sequel, there is no sequel. Saw the third Madagascar movie coming soon wtf, preview wasn't funny, same tire lion and zebra. Will buy the TLAM DVD.

  • Clayton | April 23, 2012 1:14 AM

    LMAO @ "same tire(d) lione and zebra." Yeah, I saw the trailer too before Chimpanzee.

  • Edd | April 22, 2012 9:46 PMReply

    As someone who works in film and television production and has been for the past 8 years. This is a victory. Romantic movies despite the race of the actors are money makers and cost little to produce. We have to be excited about a victory like this. After this romantic comedy then it will lead to more diverse stories being told. We can't keep killing Black film especially as film lovers based on what we think should be in theaters.

  • Jacetoon | April 22, 2012 8:57 PMReply

    Over-perform...it did.
    Since women usually turn out for these movies and they generally open at 20 million I'll armchair assume the extra 10 million is curtsey of men going as well since it was also marketed to men. Will it drop out of #1 next week...yup. The real story to pay attention to is what the final grosses end up being. The black romantic comedy usually tops out between 60-80 million total grosses. If this surpasses 100 million then you are cooking with chicken grease. Still won't mean anything to traditional Hollywood but for the independent black producers Sony has laid a path for the 100 million black film. I know other black front/behind camera films have grossed 100 million. You should do a story on how this film and other 100 million dollars films were marketed.

  • Nadine | April 22, 2012 10:25 PM

    "Think Like a Man, which was directed by Tim Story (Fantastic Four), opened stronger than all of Tyler Perry’s movies except Madea Goes to Jail. And like Perry’s films, the movie skewed toward adult women, with 63 percent of the audience being female and 62 percent at least 30 years old. " - Entertainment Weekly ... If we do the math and assume EW's numbers are good, then $20,790,00 came from women and 12,210,000 from men. Your analysis is lookin' good @JACETOON.

  • CareyCarey | April 22, 2012 8:42 PMReply

    I GOT IT! I mean, I've been sitting back in deep contemplation on this whole Think Like A Man's supposed victory, success, and what it will, or will not do for the future of black films. Well, so much information, thoughts and mish-mosh was running through my mind, which I couldn't control, I was forced to write down notes; scribbles, patch work, notes none the same, on this tablet, on that desk, , but I couldn't find the right words to express my feelings. So I looked around for someone, black or white, garbage man or Hollywood executive; I searched far and wide for someone who could express my feeling better than I. The Root couldn't do it, neither could the bougie black chick, but I knew there may have been a perfect place to go. There's a blog I love, but, "I", CareyCarey, wouldn't want my black card pulled for mentioning that there's a secret place I go to witness the highest degree of excellent writing. But I can't tell a lie.... when I start my day of Internet tomfoolery, there's a few places that I always go. First, there's a blog called We Are Respectable Negros. Then, if no one is around, I make my next move. I look right, and then left, and then I blend in the crowd at The New Yorker. That's right, I grab armfulls of Sports, Politics, Books, Fashion and Entertainment & Movies , just to name a few of the riches I steal from the likes of Betty Crocker, Dorothy Parker, Truman Capote and the boys. But check this, I found a serendipitous reward in my last sojourn to the winter wonder land. I found the words that best explains my thought on Think Like A Man. Check this out. "The most famous dictum about Hollywood belongs to the screenwriter William Goldman. "Nobody knows anything," Goldman wrote in "Adventures in the Screen Trade" a couple of decades ago. "Not one person in the entire motion picture field knows for a certainty what's going to work. Every time out it's a guess." One of the highest-grossing movies in history, "Raiders of the Lost Ark," was offered to every studio in Hollywood, Goldman writes, and every one of them turned it down except Paramount: "Why did Paramount say yes? Because NOBODY KNOW ANYTHING. And why did all the other studios say no? Because nobody knows anything. And why did Universal, the mightiest studio of all, pass on Star Wars?... Because nobody, nobody—not now, not EVER--knows the least goddamn thing about what is or isn’t going to work at the box office." What Goldman was saying was a version of something that has long been argued about art: that there is no way of getting beyond one's own impressions to arrive at some larger, objective truth. There are no rules to art, only the infinite variety of subjective experience. "Beauty is no quality in things themselves," the eighteenth-century Scottish philosopher David Hume wrote. "It exists merely in the mind which contemplates them; and each mind perceives a different beauty." ~ By Malcolm Gladwell. STOP. Wow, did you catch those last lines... THERE ARE NO RULES TO ART.... only the infinite subjective experiences. Each mind perceives a different beauty! Damn, I can't count the ways in which I agree with that ideology. HOWEVER... notwithstanding quality, artistic beauty, or any of those bougie relevance theories, I believe I know why Think Like A Man knocked it out of the park. First, without a doubt it had one of the best marketing campaigns in the history of black films. In fact, I even heard Michael Wilbon of Sportcenter's Pardon The Interruption, mention on the air that he noticed that TLaM was the most advertised black movie... in his memory. Now, second, the movie came out during a period when black folks were starving ( on their last breath) for a movie they could relate to. Tyler's Madea hadn't been around, nor had Martin Lawrence's Big Momma. Heck, I can't think of the last "black" flick... outside Mr Perry's Mr Deeds, that a brotha could take his woman to. So folks were HUNGRY! But the buck does not stop there. Think Like a Man was a "safe" movie. By that I mean the bourgeois negros could safely buy a ticket without wearing brown paper bags over thier head. So yeah, the cross-over affect was in full affect. The uptown crowd could come down in the hood, although they'd swear on thier momma that they'd never come to see Kevin Hart. That reminds me, one of the big kickers was the diverse marketable stars. If the "right" one didn't get'em, the "left" one did. Yes sir, buxom brown beauties (and there was some) are always a calling card. Heck, Keven Hart alone is worth 7-10 million dollars. Gabby and Megan STILL look tantilizing. Btw, I didn't know until yesterday that Dwayne Wade was kissing on my girl Ms. Union? Anyway, moving on, I understand some of the dudes in the flick are going to have a few sistahs wiggling for more. In short, I don't know anything about rather or not this film has any affect on what's next, what's up for black cinema because as mentioned, nobody really knows. Oh, that reminds me. The title of the article I "quoted" from THE FORMULA: What If You Built A Machine To Predict Hit Movies? STOP! huuuuuummmmm, I wonder if Think Like A Man is the model, and if it is, I wonder what ARE the key elements to this magical black gumbo? Is it luck, the writing, the actors, quality, beauty, timing (no competition for black dollars), advertising or what?All I know is this movie had something that allowed all the black folks... Bougies.... Intellectuals... Tyler's people... The Projects folks... Voyeurs.... Steve Harvey's folks... church folks... talk to the screen folks... laugh out loud and crazy with your mouth open folks.... er'body bellied up to the turnstyles. OH HAPPY DAY!

  • CareyCarey | April 23, 2012 3:28 AM

    I's so sorry Nadine :-). I was speed reading with my one good eye. I must have been bracing myself for a good fight and lost my mind. Okay, I see were you're coming from and we'll just let the Kevin Hart comment stay on the ground. Btw, I did think it strange that you were slobbering all over this movie. I said to myself "the film lover that "I KNOW" must have fallen down the rabbit hole and can't get back" :-). So I am glad you came back to help me out of my misery. Now I can sleep with a peaceful mind.

  • Nadine | April 23, 2012 2:57 AM

    Is this movie extraordinary...YES, but not in content... but in the logistics. Yes, I get the whole dispensing of advertising, but the type of advertising and content of advertising is something that I'm really interested in. That was my point. I'm struggling with how I'm expressing myself, I guess.

  • Nadine | April 23, 2012 2:52 AM

    I was about to turn off my computer when I saw this. Lawdy,... did you read my comment as something negative? I "snorted" because I found that part of your comment legitimately funny. I'm never sassy like that. Has another Nadine been on the boards behaving that way, 'cause that's not me (I did notice another Nadine - hopefully that hasn't been a problem). I completely agreed and enjoyed your statement and was actually going to reference it in reply to someone else. If your problem is my brief non-statement about Kevin Hart, then I would have to say, "Yu mus' bi mad", given that BS which we can get into if you like at a later date (not that I'll be cruisin' the boards like I used to). Also I didn't think this movie had any more of a story than other rom-com... by story, I meant behind-the-scenes story of how this movie was made given the writers and the demographic and what having those writers means, and how it differs from let's say a "35 and Ticking". There are so many stories to be found in the making of this movie, from writing to casting to marketing and the market, hence my interest and hopefully you're not (I'm sure your not, but in case there is any confusion) implying that I am not a serious film lover? 'Cause you know that is not the case CAREY, right?

  • CareyCarey | April 23, 2012 2:23 AM

    Whatever Nadine, the truth of the matter is TLaM was not all that by any stretch of imagination. If it wasn't for Kevin Hart the movie would be a snor fest. And really, this movie had a story? Really? I don't think so. This was your basic unbelieveable black rom-com minus Tyler Perry's flare. Yes, as I said, this was a "safe" chick flick.... nothing more. Well, for serious film lovers, this would be well at the back of the pack.

  • Nadine | April 22, 2012 10:41 PM

    "Because NOBODY KNOW ANYTHING" - CC... I snorted..,hilarity. I don't know which category I fall under, but I do know, the TLaM was the first "Black" movie in a long time where the advertising did not including a TROPE being thrown in my face. Sans Hart, I couldn't really find a reason to NOT go. I could see nor hear anything in the commercials or in the dialogue that played to this "Black" movie formula that, in already working with a smaller demographic, never hesitates to divide even more by ostracizing a sub-group of the already sub-population. There is a real story in this movie and I am curious to see when or how this will get covered.

  • woh | April 22, 2012 8:26 PMReply

    I see a sequel coming.

  • Darkan | April 23, 2012 12:25 PM

    Same way people forgot about R-Kelly Peeing on that little girl. I never bought or supported any of his music ever again but he's still a major star and performs at huge events like it never happened. SMH.

  • Well | April 23, 2012 11:49 AM

    Since we're generalizing, I love how quick black men are to try to defend black women (or maybe just Rihanna) from Chris Brown, but don't have shit to say about abusive lyrics in rap music or Wesley Snipes, James Brown, Jay Z, Dr. Dre, Snoop, Tupac or the host of other public figures who continue to work despite their physical attacks on women. I guess you need to publicly hit a famous sex symbol to get some people to speak out. And blaming black women like they're the ones who gave Chris Brown a job. It's not just black women buying movie tickets and his music. And who is coming to his defense here? Not picketing every time Chris Brown takes a dump isn't the same as co-signing his asshole behavior. I hate Wendy Williams, Keri Hilson, & Jamie Foster Brown, too, but I choose to ignore their presences in this movie and not put money directly in their pockets by ignoring their solo efforts, too. They were not the main event in this movie and neither was Chris Brown. He obviously has a relationship with Rainforest Films, so it's not surprising that they gave him a role. I see the producer wasn't questioned on his casting practices in his interview on this site; guess it's just easier to blame black women.

  • Ash | April 23, 2012 11:26 AM

    @ Segio: Good question! And I'm with you I can't figure out why in the hell people are stumbling over themselves head first to forgive Chris Brown. Unfortunately, it seems black women were the first to forgive him and many will rapidly come to his defense if anyone even insinuates that he beat the shit out of his girlfriend and generally has "issues" with aggression. Why? Beats me =D.

  • Sergio | April 23, 2012 8:43 AM

    Jess - Funny I thought it was odd too that they would have Chris Brown in the film. (And he's in another Sony/Screen Gems film coming out this year) Amazing how people seem to just forgive and forget what Chris Brown did as if it never happened. Even last week the Today Show announced that he was going to be headlining one of their outdoor summer concert series this year and you can imagine the big crowds that he'll get. I remember back in the early 70's Jim Brown was accused of beating up a girlfriend and still today when you mention his name people old enough to remember, especially women, always bring that up and criticize him for it. So why does Chris Brown get a pass? Because people think he's cute? I don't know. You tell me

  • Well | April 23, 2012 12:28 AM

    Chris Brown fittingly plays an asshole and his character is part of a running joke. It wasn't even a supporting role for him. Also, in three out of the four romances, the man ended up changing to meet the woman's standards.

  • jess | April 22, 2012 11:34 PM

    how about chris brown being in a relationship movie heavily targeted to Black women? That's more t han enough reason to not see it. Harvey, Sony and the producers have the nerve to promote a movie that purportedly tells women, in various ways, to keep or raise their standards when it comes to men, but then has the nerve to insult us all by allowing Chris Brown to have a cameo. The very Chris Brown who beat a young Black woman black and blue. Amazing. oH, BUT I guess nobody caught that little insult, huh?

  • Orville | April 22, 2012 6:52 PMReply

    Black people aren't a monolithic group Leon just because you might not like romantic comedies obviously there is an audience for these films. TLAM $33 million debut is very impressive given the fact the production budget was only $12 or $13 million dollars.

    If people want to see a diversity in black films getting produced then they got to get an audience to support these kinds of movies.

  • SHOCKARD | April 22, 2012 10:58 PM

    That's been obvious for decades now, that there is an audience for these rom-coms. But while other races are checking out everything else from other genres, black audiences seem to be imprisoned by an appetite that restricts them to the rom-coms.

  • Leon | April 22, 2012 3:54 PMReply

    This is bad. That means more romance films. I'm sorry but I'm tired of them. They going to make the same movies with the same characters. Kevin Hart plays this role in 35 and ticking. 33 Million is dimes and quarters compared to the rest of Hollywood. Black people need to get it together.

  • SHOCKARD | April 26, 2012 10:26 PM

    @ ASH - Read my comment carefully. I said black people only have an appetite for romantic comedies, which is true. When a Think Like A Man, Why Did I Get Married? (Too) and Jumping the Broom come out, all three being romantic comedies, black people come out. This is the truth. Meanwhile, they don't come out for more dramatic but often time higher quality in filmmaking fair.

  • CareyCarey | April 25, 2012 12:46 AM

    C'mon Micah, can't we just get along. Listen, I can be reasonable but you guys are forcing my hand. But check this, I've been called many things and made to appear as this gapped tooth monster. So I invite you to my YouTube channel. You'll see me in all my gap mouth glory. You too Carl... I am extending my hand and offering a fig leaf of understanding--> Here: http://www.youtube.com/watch?v=Erdz585DEMM

  • Micah | April 25, 2012 12:05 AM

    @ Carl- When someone is beyond reason there is no reason to even try to converse with him. Save your energy for the more the more rational readers. It's far more beneficial and rewarding.

  • CareyCarey | April 24, 2012 11:52 PM

    OOOOOH LAWD... look folks, it's the return of the hind tit sucker, aka Jr. Jang-A-Lang, aka Mr. Can't Get Right :-). Look son, can't you come up with something more creative than teeth jokes? You have to know by now that your arms a too short to box with me. But anyway, I might be your huckleberry if you take your thumb out of your mouth and your finger out of your round eye. Not the eye that winks but the eye that stinks. That's right, it's hard to look at you while you're in the gross submissive position *lol*

  • Carl | April 24, 2012 11:35 PM

    Poppycock?! lol Go put your teeth in and call it a night you mumbling old fuck. Ok? lol!

  • CareyCarey | April 24, 2012 11:01 PM

    And here comes Carl sucking hind tit, as usual. Again you've shown your penchant for drive-by poppycock. And, you obviously know nothing about scripture because I've never dropped a line from the Bible. So yeah, I will cuss yo ass out if you talk to me like I have a tail *LOL*. But wait, now I know where I saw your ugly ass. You're the drive-by prick who spoke on forgiveness. Yeeeeaaaaah, sit yo ass down and talk like you have a pair. In other words, explain yourself young man. **eyebrow raised**

  • Carl | April 24, 2012 10:29 PM

    One more time Carey, you're an asshole. Scripture on day, cussing the next. Sit yo old ass down. lol

  • CareyCarey | April 24, 2012 10:27 PM

    One more time Micah, please spare me. Look, you may believe that you're fooling some folks but your brand of "loaded terms" is the most vile form of sniping and pandering for sympathy. Your condecending tone begs for a reply that you obviously do not consider appropriate (in your world), but you do not set the rules nor do I care to engage in YOUR form of razor cutting. And again, you're not fooling anyone. So old chap, Que Sera, Sera and twist that around with your good reading comprehension ass *lol*.

  • Micah | April 24, 2012 7:06 PM

    @CareyCarey. Once again you are arguing against points I didn't make. I'm not sure if it's a question of your level of reading comprehension or motivations. None of the ideas you railing against have anything to do with the one point I did make. Which was the combination of financially successful films and critically successful films means there is hope for the future of black cinema. I specifically said I can't say much about the quality of this film because I haven't seen it. You're throwing loaded terms like Big Black Blog Police at me to bogged down what I'm saying to ideology and methods I've never claimed. My gripe with your previous comment is just that. I made only one point and you are chiding me for things I never said. When you do this you're essentially arguing with yourself. What's more you did it in the rudest way possible. None of the other people you mentioned did or have ever responded so inappropriately to my comments even when we disagree. Why would I "get in their face"? I don't know you personally but your words and how you chose to use them can speak volumes about you. My comments have been respectful. If you can't or unwilling to engage in the same level of conversation, I guess this is were we part. Even though I know it will probably be a fruitless request I'll ask you not to assign statements I didn't make to me. In the meantime I'll simply have to trust the reading comprehension of S&A other readers.

  • CareyCarey | April 24, 2012 4:36 PM

    @ Micah (below), spare me with your "aim for progressive intellectual discussion". In many circles that's just another expression for the ways and means of pontificating peacocks smelling their own upper lips and stroking their inflated egos. Yeah, how many times have we heard the round table discussions of bobbin' head negros who talk fast, yet they seldom bring any resemblance of resolutions? So, although you say no one "suggested" quality... blah blah blah, and you, Nadine and Leon all wanted diversity, one of the main discussions throughout S&A's total existence, has been the call for "quality" not merely diversity. Consequently, if I know Nadine's thirst for quality over diversity (since you dragged her in your "rebuttle") I believe it was safe for me to assume that she would desire quality over quantity. Therefore, although - you say - no one said the word "quality" it's goes wihtout question that most of the visitors of S&A desires such. And listen, since you saw it fitting to school me on the "proper" ebb & flow of comment sections -- in blogs, let me remind you that many "issues" found their way into this post, which is only natural. So scurry off and preach to Orville who said "I wonder if Think Like A Man will push Hollywood to provide more quality movies for black actors". And Micah, while you're running around in your Big Black Blog Police uniform outfit, get in my man Darkan's face and Sergio's face and WELL's face, because when they ventured off YOUR road to resolutions by mentioning R. Kelly & Chris Brown, surely they deserve a speeding ticket - huh? Please Micah, truth be told, it's you who should read with a keen vision in mind. Carefully read and learn before YOU make snide ill-informed comments. You better call Tyrone and think twice before coming at me with that lame-ass bs. Today I am not the one!

  • Micah | April 24, 2012 3:30 PM

    @CareyCarey Before your comment no one suggested quality had anything to do with the success of the film. Neither had anyone say suggested in this thread prior to your comment that films should stick to this formula. In fact Leon, Nadine and I were all wanting diversity. Perhaps you should carefully read comments before make snide ill-informed retorts. It's comments like that drag conversations down to into a bickering tit for tat quagmire when we should be aiming for progressive intellectual discussion.

  • Ash | April 23, 2012 11:22 AM

    @ Shockard: Is that a serious comment? How could "black audiences be imprisoned" by romantic comedies? 1. There's not enough black romantic comedies or black movies PERIOD that come out a year to make that assessment. 2. Romantic comedies seem to be more likely to be hits for the general public, not just black audiences. Why else do you think Jennifer Anniston comes out with like 3 a year?

  • Nadine | April 23, 2012 10:34 AM

    @LEON - Last thing... I don't think we really take gender into account in these analyses. Black men do have the luxury/reach of the acceptance of the mainstream (although that relationship is quickly becoming strained) so when they are featured in a movie with studio backing, the studio markets to Black men and the mainstream. If the movie has Black women in it, it is typically assigned the status of "Black Movie" (unless you get Oprah to back it). In other words, if there is a Black woman as love interest to the main Black character, either you're never go to see her or it's just going to be a Black movie. This is one of the reasons why you can have Will Smith, Samuel L. Jackson, Denzel Washington, Morgan Freeman and Eddie Murphy as 5 of the top ten grossing actors of all time (as of 2008)... their respective standings have since changed, but there is something to be said about 6% of the U.S. population getting represented so. That is a part of the story of this movie. A Rom-Com that advertised "OBAMA STYLE". Even though this movie was skewed towards a Black female audience, as @JACETOON said, the men added that extra 10+ million to TLaM's numbers. So I don't know if intentional, or not, but as Obama's camp could assume that he had the "Black" vote and not work as hard to garner "their" support while courting other populations, I wonder if TLaM utilized the same strategy which, by assuming you will have Black women coming out whether you pay them any mind or not, you focus on the Black men in the marketing which ALSO MEANS MAINSTREAM. Very interesting to me and I think a failure of RED TAILS. Instead alienating in favor of what is perceived to be a more dominant group through exclusion, you simply include... not rocket science...and again, I think the real story is who the screenwriters are and what that means, proves, disproves about recent, so-called, "Black Films".

  • CareyCarey | April 23, 2012 2:27 AM

    @ SHOCKARD (below), I'll do you one better, most of my stuff is filty ugly and I know that :-). But every once in a while I catch a wave. I like "the narrow Coca-Cola bottle" I'm stealing that one.

  • Nadine | April 22, 2012 10:57 PM

    @CC - Wait... did you think "Red Tails" did everything it could to strike gold? There was definitely a "quality" that was evident in TLaM's marketing and characters that stood out and I'm not sweating the movie. @LEON - VERY IMPORTANT: What would help this us, or at least me, in understanding this conversation, is which movies you believe SHOULD have done better with the Black audience (or which movies you think we should see more of) Seriously, some examples would help.

  • SHOCKARD | April 22, 2012 10:56 PM

    @CAREYCAREY... Well said, and that's a rarity when it comes to you. Sometimes I see some really incoherent stuff written here with your name on it. This is your best yet and I agree with you and Leon. This film will keep us in the narrow Coca-Cola bottle.

  • CareyCarey | April 22, 2012 10:21 PM

    I am sorry, Leon is on the right path. The word "quality" has absolutely nothing to do with the success of Think Like A Man. Face it folks, the "success"of black films rest solely with rom-coms and silly feel good comedies. To imply that "quality" was the driving force behind Think Like a Man, is to infer that the cart pulls the horse. Thirty Three Million Black Dollars did not have a clue about the quality of this move before it was drop in the bucket. Consequently, it's short sighted to suggest that future black films should and will maintain any proximity of the success of TLAM, if they divert from the core formulas that pushed it over the top, and "quality" did not get it there. Yes Micah, hope is still alive, however, the truth will set you free.

  • Micah | April 22, 2012 6:45 PM

    Um, I may not be that interested in the movie but I'm well aware of that fact that 33 million on opening weekend is nothing to sneeze at. Yes I would love to see a big tentpole film starting black actors but if black films were consistently opening with these kinds of numbers we would be doing a infinitely better box office wise. In fact that most of Hollywood would be excited with this kind of opening even if it was for a much more expensive film. I can't speak for the quality of the film since I haven't seen it. I really don't know if there are that many black romance films with high production values. So even if this films improves things by encouraging people to invest a little more capital in black romances we have a small victory. Besides that Rainforest is striving to bring a variety of genres to the screen with Black people in them and they've had success. As Nadine said we are not the Borg. Going back to quality with more black people operating behind to the camera and achieving critical and commercial success we may have hope for the future. Don't get to worried yet Leon, we just might see some amazing things in the next few years.

  • Nadine | April 22, 2012 5:00 PM

    There are different genres of movies - even within the U.S.'s smaller demographics. We don't have Romantic Comedies, Sci-Fi, Horror, Thriller/Suspense and Black People movies. Blacks are not the Borg - We are "Hugh" ;) I wouldn't worry.

  • Donella | April 22, 2012 3:49 PMReply

    Very happy for Think Like a Man--the actors and crew!

  • Orville | April 22, 2012 3:14 PMReply

    I wonder if Think Like A Man will push Hollywood to provide more quality movies for black actors? It was nice to see Gabrielle Union, Taraji P Henson, Megan Good, and Regina Hall get a chance to shine. For far too long these talented actresses tend to get supporting roles.The movie is already a success. I hope next weekend the movie holds on and doesn't have a huge decline.

  • Mr.ColumbiaU | April 22, 2012 10:49 PM

    And Think Like A Man isn't an inferior clone of the many films like it from previous years?

  • Miles Ellison | April 22, 2012 4:30 PM

    The success of Think Like a Man will push Hollywood to make successively inferior clones with all white casts. Come to think of it, that's exactly what they're been doing.

  • JMac | April 22, 2012 2:53 PMReply

    D'oh! No gift card for me, but happy it did perform so well after reading some early positive reviews at my other go-to sites. Still think Sparkle will be the one to really knock it out the park esp. if they decide to open it on more screens after seeing what TLAM did.

  • Solaam | April 22, 2012 2:30 PMReply

    What was the marketing budget for this film? It was one of the most aggressive campaigns I've ever seen for a black film. They had shows do whole scenes dedicated to promoting the film and promotions all over Inside the NBA. Kevin Hart has been everywhere. I saw more advertising for 'Think Like A Man' than I did for 'The Lucky One'.
    They've done a great job and I have a feeling that this movie will reignite the 'Love Jones', 'Best Man' and 'Love and Basketball' genre of black films.

  • Clayton | April 22, 2012 10:41 PM

    Very aggressive. If you find out the marketing budget, please share...

  • B | April 22, 2012 2:29 PMReply

    Congrats to the producers, actors/actresses, and supporting staff of Think Like a Man!

  • edub | April 22, 2012 2:03 PMReply

    13mil?! Wow.
    http://www.the-numbers.com/interactive/newsStory.php?newsID=7202

  • Clayton | April 22, 2012 12:57 PMReply

    The people has spoken loud and clear, these are the type of films featuring the type of actors they want to support.

  • Clayton | April 22, 2012 6:06 PM

    Victory? A an independent filmmaker, looking to make high quality cinema, mostly using unknown, deserving talent, this isn't what I would call a victory for me. I'm just stating the truth. The people has spoken. This is what they want to see. And of course you didn't notice any change after because they replicated the successful film. They just made it again and again. Don't think Think Like A Man is the first. There have been many before it. Why? Because it works. Hollywood is like a child. It will continue doing what works to get the outcome they want. If a child knew he can keep getting what he/she want by just crying, what do you think the child will do? Keep crying. No brainer. If Hollywood knows they can keep making money off of movies featuring minorities by making a certain type of film, what do you think Hollywood will keep doing? There will be another green-lit similar to this film soon enough.

  • Ghost | April 22, 2012 5:26 PM

    Until Tyler Perry's film comes out and makes more money. While this was a victory-what is it really going to do? Will it finally convince studios to green light more black films? Will it finally force a push for Static Shock, Miles Morales, Black Panther and Luke Cage films? Will more black books get greenlit for a film now? We have seen this happen in the past a black film doing well and nothing followed after it. Enjoy the victory but be ready to fight for better films tomorrow.

  • Nadine | April 22, 2012 12:55 PMReply

    "Box Office Report: 'Think Like a Man' Scores Massive $33 Mil, Races Past 'Lucky One,' 'Hunger Games" Main Story on Yahoo! - from the Hollywood Reporter - shady language from HR though "overperform"... you know I can't let it go... http://www.hollywoodreporter.com/news/box-office-report-think-like-man-lucky-one-hunger-games-314869

  • Nadine | April 23, 2012 12:47 AM

    I understand Micah.

  • Nadine | April 23, 2012 12:42 AM

    Ah yes... I see, very strong indeed. I tried a couple of permutations with no immediate success, but it's good to know that it can be done specifically with BOM. I'll keep trying, thanks Charles... it would make my life a lot easier.

  • Charles Judson | April 22, 2012 11:36 PM

    My Google Kung Fu is strong. Seriously, if you play around with the keywords in Google, you can skip a lot of nonsense to find the information you're looking for. I was a computer science major before I got into film, so it comes in handy when it comes to searching the internet.

  • Nadine | April 22, 2012 10:16 PM

    Sidebar, though... @CHARLES - HOW are you typing "African American" into "Box Office Mojo" and getting results? I cite BOM all the time in our budgets and have had to sit and break things down in a certain way because I couldn't get those demographics laid out so easily. HOW and WHERE are you typing in "African-American"?!?!

  • Nadine | April 22, 2012 10:08 PM

    Hey guys... I totally get your points. Remind me to slow down with my "drive bys" (sp?). My post was my version of "first!", and you know, I always have to add a little dash of hysteria. I didn't think anybody would be "payin' my nonsense no mind"... I forgot I even wrote this! My "you know I can't let it go." was my way of teasing. Sorry for the misunderstanding. I'm still a little...actually QUITE "undone" from another S&A story (le sigh... I, I can't talk about it...) and apparently am letting my hysteria migrate where I would usually keep it contained... well, somewhat. My point was actually to show how well TLaM was being reported Internet-wide while adding a little more "umph" to Sergio's (you know he keeps it cooooool) "very impressive" to make things a little clearer for those who don't typically analyze box office results. Yahoo!'s usage of "Massive" and the THR's "overperform" and subsequent links on the THR I thought would help emphasize the success of this film. That was my point... again, I really am sorry. I HATE that my post was misleading...I have to be more careful.

  • Micah | April 22, 2012 6:33 PM

    I have a deep love for Nadine but Charles you hit it on the head.

  • Charles | April 22, 2012 2:44 PM

    If you look at the last 30 years of African American films or with prominent African American casts, the vast majority of them open under $20 million. If you go to Box Office Mojo you'll find that out of the 89 movies with the keyword African American, only 17 (if you include Red Tails and Why Did I Get Married? which don't have numbers for some odd reason) opened with $20 million or more on their opening weekend. Sony could have revised their numbers when the tracking numbers came in, however they pretty much did the same thing that happened when The Hangover was tapped to open much bigger than expected. They kept expectations were they initially projected them and in both the trades and in the financial numbers that they'll release for the quarter, it's going to look like a huge win. Especially as the film has already made back it's budget. There are times when there's much to be gained by underplaying your hand.

  • Ali | April 22, 2012 2:19 PM

    It did overperform technically because the studio gave a low prediction. Having said that, I think the film and the audience for it was heavily underestimated by some people which makes it look like it overperformed even more.

  • Charles Judson | April 22, 2012 2:06 PM

    What shady language? All three films did overperform, with TLaM nearly doubling what was predicted.

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